

Latin America
UniversalSoft to integrate Golden Race’s all-in-one solution
Award-winning Virtual Sports and Betting Technologies provider, Golden Race, has signed a partnership with Latin American UniversalSoft.
Thanks to this deal, Golden Race will have its all-in-one solution integrated through the net of Universal Soft betting shops and online platforms.
Horse racing company UniversalSoft is one of the main companies operating in Perú, Chile, Ecuador and Venezuela, with more than 500 retail points of sale over those countries.
“It is always good to strengthen our presence in Latin America. It is a very special market for us and we dedicate all of our efforts to give Latin American gambles the best quality in our virtual games and sports. Thanks to Universal Soft’s net of casinos, betting shops and online platforms we will be able to bring our product to more people”, says Martin Wachter, Golden Race’s CEO and Founder.
“We are very happy to include Golden Race’s all-in-one solution in our betting shops and online platforms. They are market leader and we want our customers in Latin America to have the best and most complete gambling offer. We are sure that our client will love this new addition to our gaming portfolio,” explained Henry Daniel Tapia, Universal Soft’s CEO and Founder.
Golden Race’s all-in-one solution integrates successful Spinmatic’s slots, Hollywood TV’s live games and, of course, Golden Race’s virtual sports in a single API.
ABOUT GOLDEN RACE:
Golden Race is a leading developer and provider of award-winning virtual sports and betting solutions. Being the global leader in virtual football league play and pre-recorded video sports, the company generates more than 15 million tickets per day through major partners around the world.
Golden Race’s games have been licensed and certified in the most demanding jurisdictions and are currently available in over 50,000 shops and more than 400 websites.
In 2019, Golden Race was recognised as best virtual sports provider in Central & Eastern Europe, Southern Europe and the Baltics by the CEEG Awards, the SEG awards and the BSG awards respectively. The company also received two SBC Awards in the same year.
Founded in Malta in 2006, Golden Race has now more than 300 employees, owning several major brands in the industry, including Spinmatic in the area of Slot development and the live games provider HollywoodTV.
a betting platform
BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.
Cancún
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.
GAT Expo Cartagena 2025
Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

The post Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites appeared first on Gaming and Gambling Industry in the Americas.
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