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MGA Games to be launched in Mexico with partner Betway.mx

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·Betway.mx players will now be able to access the most successful casino slot games and video bingos developed by MGA Games.

·MGA Games continues to launch new high-quality game productions while opting for localization as their key differentiating factor.

MGA Games —the leading Spanish company in the development and localization of slot games and online video bingos for global game operators— recently launched their newest game creations through Mexico’s popular gaming platform Betway. A part of the Betway Group, Betway.mx is a proved leading provider of casino entertainment games, bingo, poker and sports bets in all Central and Latin America.

The new partnership will give Betway.mx players access the most successful casino slots and video games developed by MGA Games. So far, titles such as Gold Mermaid by Renata González, GT World Challenge by Andy Soucek and Josef Ajram’s Epic Broker (included in the MGA Games’ Hyperrealism Series) made the wonders of players and operators alike by displaying a spectacular hyper-realistic design. MGA Games also features a wide range of technically advanced, smartphone-based video bingos such as Calaca Party Bingo, Bingo Mariachis, Bingo Zeus and Circus, among many others.

“MGA Games feels honored that such a large operator as Betway Mexico vouched for our game productions and decided to include them in their casino games catalogue,” says Joan Sanahuja, CEO of MGA Games.

“We managed to achieve such a dazzling number of recent launches in Latin America thanks to our high-quality, constantly varying content. We also count with an incredible post-sales follow-up team and the latest gaming technologies —two of the features most valued by our partner operators,” claims Sanahuja.

Anthony Werkman, Betway CEO, said: “MGA Games have a proven track record, and we are especially delighted to work with them in Mexico. Their suite of games is one of the most innovative in the market, and we have every confidence MGA Games’ offering will be hugely popular with our players in Latin America.”

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Brazil

SkillOnNet Expands Nolimit City Partnership to Enter Brazil

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Top-performing slots from Nolimit City now live on SkillOnNet brands in Brazil

Global entertainment brand SkillOnNet has expanded its partnership with trailblazing slot developer Nolimit City, launching the studio’s full catalogue of games in Brazil via its popular local brands PlayUZU.bet.br and BacanaPlay.bet.br.

Players across the country can now sink their teeth into some of Nolimit City’s most strikingly unconventional titles, including Duck Hunters, Fire in the Hole 3, and Tombstone Slaughter.

Nolimit City’s games pack a punch like nothing else on the market, blending powerful storytelling and stunning artwork with distinctive mechanics to deliver an exceptional gaming experience. It’s this kind of fresh, provocative content that SkillOnNet sees as a great fit for the fast-evolving Brazilian market.

Brazil launched its newly regulated online betting and gaming market on January 1 2025. SkillOnNet moved quickly to secure licensing and is in a strong position to lead in what’s now one of the hottest markets in global iGaming.

Jani Kontturi at SkillOnNet said: “Partnering with Nolimit City in Brazil feels like a no-brainer. They create the kind of content that cuts through the noise – bold, original, and different. That’s exactly what we’re seeing resonate in Brazil.”

Malcolm Mizzi, COO and Commercial Director at Nolimit City said: “From the very beginning, we’ve had our eyes on Brazil, being one of the first providers to certify our games in the region. We’re really excited to go live with SkillOnNet, and our roadmap doesn’t lie. We’ll be bringing even more bold and exciting content to the Brazilian audience. Stay tuned!”

The post SkillOnNet Expands Nolimit City Partnership to Enter Brazil appeared first on Gaming and Gambling Industry in the Americas.

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CP Games

Zenith expands in LatAm with exclusive CP Games content distribution deal

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Award-winning aggregator continues LatAm expansion with latest set of localised games

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a landmark, exclusive content distribution agreement with CP Games, a prominent Latin American (LatAm) games studio.

This strategic collaboration will significantly bolster Zenith’s award-winning casino ecosystem, further solidifying its commitment to delivering a highly localised and specifically curated LatAm games portfolio.

Through this exclusive distribution partnership, CP Games’ comprehensive portfolio of over 60 titles will be seamlessly integrated into Zenith’s powerful OneAPI aggregation platform, with operators also accessing the games through GamesAPI via a single integration. This includes a diverse range of content designed to drive both player engagement and retention.

The agreement takes Zenith’s extensive content library in OneAPI and GamesAPI to new heights; with its aggregation platform already boasting more than 10,000 games from over 150 global and local studios.

Partnering with CP Games is a testament to Zenith’s dedicated commitment to delivering an unparalleled suite of LatAm-specific, high-performing content for local operators.

CP Games continues to raise the bar for innovation with every spin, guaranteeing visible RNG fairness as certified by industry benchmark testing laboratories, including GLI and BMM.

Its portfolio – which features hugely popular local titles including the Brazilian folklore-led Saci, beach bonanza Samba Spins and Carnival-themed Freedom Day – are all tailored to meet the unique player preferences in each market across Latin America.

Over the last 12 months, Zenith has continued to go from strength to strength across LatAm. Its continued growth has been fuelled by its OneAPI solution – a stand-out, seamless, flexible gateway to diverse content which was recognised as SiGMA Asia’s Best Aggregator in 2023 and 2025.

Karina Moral, Senior Business Development Manager at Zenith, commented: “We are immensely pleased to finalize this exclusive arrangement with CP Games. Their demonstrable success, with 2.1 billion downloads already, unequivocally proves their ability to develop games that deeply resonate with players.

“This collaboration marks another pivotal milestone in Zenith’s sustained growth trajectory and reaffirms our commitment to delivering superior, localized gaming experiences across Latin America.”

A spokesperson for CP Games added:Our authenticity and deep connection with Latin America, and Brazil especially, are vividly reflected in the success of our game releases. We are excited to be working with an innovator like Zenith, which shares our commitment to quality supported by industry-leading technology and an unparalleled distribution network.”

As the largest single distributor for the world-renowned PGSOFT™ games, supported by dedicated local server infrastructure to accommodate players in LatAm, and a diverse library of over 10,000 titles from 150+ premium content providers, Zenith has ambitious plans to continue establishing itself as one of LatAm’s leading B2B providers.

The post Zenith expands in LatAm with exclusive CP Games content distribution deal appeared first on Gaming and Gambling Industry in the Americas.

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Ivan Dutra

Luckbet Announces Vitor Paulin as its New Chief Marketing Officer

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Luckbet has announced Vitor Paulin as its new Chief Marketing Officer (CMO), bringing his expertise in branding, digital marketing, data-driven strategies, performance, CRM, and user experience optimization to lead the brand’s positioning at a strategic moment for the betting sector in Brazil. With a consolidated track record in branding, strategy, and communication, Paulin takes on the mission of boosting the company’s marketing initiatives, strengthening its presence in the market.

Having worked for renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer, and Grupo Aposta Ganha, Vitor has accumulated experience in leadership positions, including CMO and Chief Growth Officer. He has led projects focused on branding, performance, digital products, business development, digital acceleration, and the integration of communication and data. His skills include creating digital marketing strategies, optimized campaigns for mobile platforms, implementing CRM solutions, and continuously improving the user experience, always guided by data to maximize engagement and results.

“Leading Luckbet’s marketing is a unique opportunity to consolidate the brand in a changing sector. Our goal is to build a brand presence that combines light and fun entertainment with a fluid and personalized user experience, reinforcing our commitment to responsible gambling,” said Vitor.

The hiring reinforces Luckbet’s structure in a period of professionalization and growth, with the company aligning its operational fronts with the regulation of sports betting in Brazil.

“We are in a new phase at Luckbet, more structured and connected to the demands of the market. Bringing in someone like Vitor reinforces our commitment to excellence in all areas, especially in the way we position ourselves as a brand. Not only do we want to continue growing, but we want to establish ourselves as a solid brand that is close to the public and fully in tune with the regulatory landscape. His experience will be fundamental in this process,” Ivan Dutra, CEO of Luckbet, said.

The post Luckbet Announces Vitor Paulin as its New Chief Marketing Officer appeared first on Gaming and Gambling Industry in the Americas.

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