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Latin America

Pariplay Secures Partnership with Caliente.mx

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Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced a new partnership with Caliente.mx, Mexico’s largest Sportsbook & gaming operator. The partnership will enable Caliente.mx, sponsors of some of the major football clubs in Mexico, access to Pariplay’s collection of over 100 proprietary slots games, as well as a catalogue of third-party games.

Pariplay’s directory of games is designed for an international audience, including latest titles Phoenix Gold, Treasure Temple and Gems & Riches.

Founded in 1916, Caliente.mx is the leading gaming services platform in Mexico, providing thousands of players with offline & online selection of sports betting, live betting, casino, poker, slots and table games. The brand’s sports offering features an array of events that are popular within the country, such as football, baseball, basketball and boxing.

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Nimrod Dvir, Head of Gaming at Caliente.mx, said: “Our content deal with Pariplay further reinforces Caliente.mx commitment to the quality and innovation of our online casino. Starting the year with this partnership will ensure we remain in a leadership position across the markets we operate in, while also granting the opportunity to introduce a comprehensive library of engaging and exclusive games to our target audience.”

Adrian Bailey, Managing Director at Pariplay, said: “We’re very excited about this new partnership with Caliente.mx and what it represents for Pariplay’s future in Mexico and the wider Latin American market. Having an operator of Caliente.mx exemplary status and reputation leveraging our full suite of casino, instant win, scratch cards and lottery game titles will benefit both companies in terms of strategic growth. Our game studio delivers engaging and innovative content, offering our partners creative games built for the iGaming community.”

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Amusnet

Amusnet Strengthens its LATAM Presence by Partnering with Rush Street Interactive’s RushBet Brand in Mexico

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Amusnet has officially joined forces with Rush Street Interactive, Inc., a leading iGaming and betting company in LatAm that operates RushBet Mexico to accelerate its expansion within the region’s iGaming market. The new launch features a selection of the company’s top-notch and latest titles on the platform, setting the stage for an exciting new chapter in digital entertainment across LATAM. Additionally, in collaboration with  Rushbet México, the slot game Dancing Dead has been prominently featured on Mexican national TV.

“Amusnet’s reputation for excellence in the industry aligns perfectly with Rushbet’s vision of providing top-tier entertainment. By integrating their diverse game library, we are elevating our platform’s quality and offering our players a fresh, engaging experience,” commented Rushbet CEO Richard Schwartz.

“Thе partnership with Rushbet México, one of the most popular and trusted gaming destinations, ensures that local players get access to our exciting games, including the Dancing Dead slot, which is set to be released by RushBet in October for the whole country, just in time for the Day of the Dead. We look forward to more exciting marketing opportunities in our collaboration, such as the recent featuring of our games on major Mexican TV channels and programs like Viva la Vi,” added Daniel De Los Rios, LATAM Head of Marketing, Commercial & Account Management at Amusnet.

Dancing Dead is inspired by the vibrant and colourful fiesta of the dead. This 5-reel, 20 fixed lines video slot features 11 captivating symbols reflecting the festival’s lively theme, complemented by an enchanting musical backdrop. The game includes an Expanding Wild Symbol, which enhances winning potential. Additionally, the Pick Me Bonus, triggered by 3 Scatter Symbols, invites players to select between two dancing skeletons, revealing multipliers of up to 50x.

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20 Golden Coins is an innovative and modern video slot that marks the beginning of advanced online games. This 5-reel, 20 paylines video slot bursts with new and rewarding features. It combines classic fruity symbols with immersive graphics and a captivating soundtrack. The Star Scatter Symbol can bring significant rewards, while the Number 7 Wild Symbol enhances winnings.

Extra Crown is a 5-reel, 10-fixed-line video slot that transports players to a kingdom of fruits, bells, and sevens, where fortunes await the bold. The Crown Wild symbol offers great rewards, and the Dollar and Star symbols serve as Scatters to boost winnings. The game also features Expanding Wilds and pays Both Ways, enhancing the chances for royal rewards.

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Brazil

Meridianbet Passes Another Round in Brazil’s Exclusive Licensing Process

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Meridianbet has successfully advanced to the next stage in Brazil’s exclusive sports betting and iGaming licensing process. The company is one of only 89 operators (from over 600 initial applicants) shortlisted at the federal level by the Brazilian Ministry of Finance. This shortlist grants operators permission to continue offering sports betting and iGaming services nationwide during the adaptation period, which runs until December 31, 2024.
This important step places Meridianbet among an elite group of global operators as Brazil approaches the launch of one of the most highly anticipated gaming markets in the world. With non-listed companies set to be prohibited from offering services starting October 11, 2024, inclusion on this shortlist highlights Meridianbet’s technological excellence, commitment to compliance, and its focus on responsible gambling and strategic market planning.
The company’s proprietary platform, which has undergone rigorous testing, along with its comprehensive marketing strategies and responsible gambling policies, positions it as a key player in the future of Brazil’s gaming industry. The application covers both sports betting and iGaming (online casino) under Brazil’s licensing regime, allowing Meridianbet to provide a full suite of gaming experiences to Brazilian players.
Brazil’s gambling market is forecasted to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA). Unlike the state-by-state regulatory approach in the U.S., this federal-level licensing will grant nationwide access, enabling the company to tap into Brazil’s rapidly growing market and diverse player base.
As part of the Golden Matrix Group (NASDAQ: GMGI), Meridianbet is leveraging global expertise and proprietary technology to strengthen its position in Brazil, ensuring it remains at the forefront of this emerging market.
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Aposta Ganha

Grupo Aposta Ganha secures GLI 19, GLI 33 and Brazilian certification for its platform from BMM Testlabs

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has successfully completed its GLI 19, GLI 33 and Brazilian certifications from BMM Testlabs for its Player Account Management (PAM) system and Sportsbook

These three important certifications mark a significant milestone in Grupo Aposta Ganha’s complete commitment to regulatory compliance and operational excellence in Brazil’s iGaming market. Meeting BMM Testlabs’ rigorous testing processes highlights the company’s dedication to best practices and upholding the highest levels of security, transparency, and user experience.

BMM Testlabs implemented a comprehensive 360-degree evaluation of vital operational elements, including user account management, platform interaction, and security. Grupo Aposta Ganha’s systems officially meet the standards for operating within a regulated market, reflecting both international best practices and the specific requirements of Brazil’s regulatory environment.

Grupo Aposta Ganha CTO, Rony Silva, added: “Securing these three certifications showcases our relentless commitment to meeting all the requirements stipulated by the regulator. As a company, we’re passionate about offering our customers the highest levels of compliance and safety. Our certification is part of our greater mission of embracing the evolution of good practices that have been built collaboratively to meet the Brazilian market’s unique position.”

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