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Latin America

BlueRibbon Software Enters Latin American Online Market with New Codere Partnership

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B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.

The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.

BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.

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“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.

“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.

Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”

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BMM Testlabs

Panel on the benefits of regulation in the Mexican iGaming market

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On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.

The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.

BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.

Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”

For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”

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Sponsor Support

The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.

Event Details:

Date: November 6

Time: 10:00 a.m. (Mexico)

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Registration: Register here

Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!

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Brazilian Ministry of Finance

Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports

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The Brazilian Ministry of Finance, through the Secretariat of Prizes and Betting, and Sportradar Group AG signed a Technical Cooperation Agreement (ACT) to collaborate activities focused on safeguarding the integrity of the newly regulated sports betting and online gaming region.

The ACT aims to support the technical staff of the Secretariat of Prizes and Betting, given their responsibility at the national level to coordinate the authorization, inspection and sanctioning process of operators that provide online games and sports betting.

Sportradar’s Integrity Services will offer its expertise to the Secretariat, including reporting any suspicious incidents it may identify through its monitoring of the market, as well as providing strategic counsel to address these situations. Additionally, Sportradar will support the ongoing education and training of Secretariat staff on the threat of match-fixing, to enhance their knowledge and understanding of the issue.

Ministry of Finance spokesperson responsible for the partnership, Régis Dudena, Secretary of Prizes and Betting, said: “The partnership with Sportradar will be an important tool to combat a major threat to the fixed-odds betting market, which is the risk of manipulation of sports results.”

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Felippe Marchetti, Sportradar’s Manager for Integrity Partnerships in Brazil, said: “The signing of the ACT is a proud occasion for Sportradar and we appreciate the trust shown by the Brazilian Ministry of Finance in the expertise of Sportradar’s Integrity Services division. This ACT reflects a mutual commitment to establish a sustainable, regulated sports betting industry in Brazil that is built upon a foundation of integrity.”

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Amusnet

Amusnet Strengthens its LATAM Presence by Partnering with Rush Street Interactive’s RushBet Brand in Mexico

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Amusnet has officially joined forces with Rush Street Interactive, Inc., a leading iGaming and betting company in LatAm that operates RushBet Mexico to accelerate its expansion within the region’s iGaming market. The new launch features a selection of the company’s top-notch and latest titles on the platform, setting the stage for an exciting new chapter in digital entertainment across LATAM. Additionally, in collaboration with  Rushbet México, the slot game Dancing Dead has been prominently featured on Mexican national TV.

“Amusnet’s reputation for excellence in the industry aligns perfectly with Rushbet’s vision of providing top-tier entertainment. By integrating their diverse game library, we are elevating our platform’s quality and offering our players a fresh, engaging experience,” commented Rushbet CEO Richard Schwartz.

“Thе partnership with Rushbet México, one of the most popular and trusted gaming destinations, ensures that local players get access to our exciting games, including the Dancing Dead slot, which is set to be released by RushBet in October for the whole country, just in time for the Day of the Dead. We look forward to more exciting marketing opportunities in our collaboration, such as the recent featuring of our games on major Mexican TV channels and programs like Viva la Vi,” added Daniel De Los Rios, LATAM Head of Marketing, Commercial & Account Management at Amusnet.

Dancing Dead is inspired by the vibrant and colourful fiesta of the dead. This 5-reel, 20 fixed lines video slot features 11 captivating symbols reflecting the festival’s lively theme, complemented by an enchanting musical backdrop. The game includes an Expanding Wild Symbol, which enhances winning potential. Additionally, the Pick Me Bonus, triggered by 3 Scatter Symbols, invites players to select between two dancing skeletons, revealing multipliers of up to 50x.

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20 Golden Coins is an innovative and modern video slot that marks the beginning of advanced online games. This 5-reel, 20 paylines video slot bursts with new and rewarding features. It combines classic fruity symbols with immersive graphics and a captivating soundtrack. The Star Scatter Symbol can bring significant rewards, while the Number 7 Wild Symbol enhances winnings.

Extra Crown is a 5-reel, 10-fixed-line video slot that transports players to a kingdom of fruits, bells, and sevens, where fortunes await the bold. The Crown Wild symbol offers great rewards, and the Dollar and Star symbols serve as Scatters to boost winnings. The game also features Expanding Wilds and pays Both Ways, enhancing the chances for royal rewards.

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