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BlueRibbon Software Enters Latin American Online Market with New Codere Partnership

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B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.

The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.

BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.

“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.

“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.

Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”

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Awards

Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards

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Digitain has been awarded the “Best Interactive Sportsbook Experience 2025” title at the SiGMA Americas Awards in São Paulo, Brazil, for its outstanding innovation and commitment to delivering advanced sports betting solutions.

Digitain, a leading provider of Sportsbook and iGaming solutions, has won in the “Best Interactive Sportsbook Experience 2025” category at the SiGMA Americas Awards. This prestigious recognition highlights Digitain’s relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.

The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in São Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are honored to receive this award, which marks our fifth major recognition this year. It’s a powerful validation of our commitment to innovation and the strength of the partnerships we’ve built.

At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.

The post Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards appeared first on Gaming and Gambling Industry in the Americas.

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Awards

EGT Digital won the “Best Aggregator 2025” prize from SiGMA Americas Awards

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EGT Digital took the “Best Aggregator 2025” prize from this year’s SiGMA Americas Awards. At an official ceremony held on 7th April, the Bulgarian iGaming provider received the accolade in recognition of its visionary casino aggregation platform, which offers a vast library of over 13,000 gaming titles from more than 130 leading providers.

EGT Digital’s Gaming Aggregator is one of the 4 main modules of the company’s in-house developed “all-in-one” betting platform X-Nave, and can function both as part of the turnkey solution and independently. It stands out with a flexible front-end, allowing the use of iFrame and various widgets for custom casino website development. The easy API integration and numerous fast time-to-market capabilities guarantee quick access to a wide variety of games. In addition the Aggregator offers 24/7 support, as well as in-depth reporting and a comprehensive performance overview. Combined with numerous functionalities for content personalization and tools like the Buy Bonus and Hot and Cold games category, providing live RTP insights, these features enable operators to create offers, perfectly fitting their customers’ preferences and needs.

“We are honored to receive this prestigious award,” said Celina Guedes, Regional Director Brazil at EGT. “It is an expression of the high appreciation given to our team for their creativity and tireless efforts in enhancing player engagement and operator efficiency. We would like to thank our clients, partners, and friends who have once again shown us their invaluable support. This prize inspires us to continue to contribute to improving and enriching the gaming environment on a global scale through our highly advanced gaming solutions.”

The post EGT Digital won the “Best Aggregator 2025” prize from SiGMA Americas Awards appeared first on Gaming and Gambling Industry in the Americas.

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NOVOMATIC Argentina hosted a successful event with the ‘NOVOMATIC Experience’ during SAGSE 2025

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Held in a private and sophisticated setting at the Rooftop in Puerto Madero, the NOVOMATIC Experience attracted a distinguished audience of 80 industry leaders, strategic partners, and customers. Guests enjoyed privileged access to the latest innovations, live demonstrations, strategic networking, and premium entertainment.

An outstanding showcase of NOVOMATIC’s excellence

The event provided a unique platform for the exploration of NOVOMATIC’s cutting-edge portfolio, featuring state-of-the-art cabinets, Linked Progressives, and advanced casino management systems. Attendees were impressed by the seamless integration of innovation and entertainment that provided a truly immersive experience.

The premiere of GLOBE LINK™ Xtension Volume 2 in the elegant V.I.P. Lounge™ Curve 1.43 drew lots of attention, as did the powerful ULTRA BOOST™ Link on the PANTHERA™ Curve 1.43. Additionally, the DIAMOND X™ 1.55J with NOVO LINE™ GOLDEN LINK™ Edition 2 and the BLACK EDITION II 3.27 with IMPERA LINK™ Series 2, as well as the engaging MONEY PARTY™ Edition 1, which was showcased in the versatile FUNMASTER 2.27 cabinet, further enhanced the presentation, offering a comprehensive showcase of NOVOMATIC’s gaming solutions.

Guests also enjoyed participating in an exciting live tournament, powered by NOVOMATIC’s acclaimed Casino Management System. The event provided the ideal atmosphere for building relationships, exchanging insights, and creating valuable business opportunities.

Positive feedback and regional commitment

Reflecting on the event’s success, Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, expressed his satisfaction: “The NOVOMATIC Experience was an incredible success. We were delighted to welcome so many esteemed guests and present our latest innovations in such an exclusive environment. This event not only strengthened our relationships but also reaffirmed our commitment to the evolution of gaming in Latin America.”

The NOVOMATIC Experience has once again set new standards of exclusivity in the gaming industry. With overwhelmingly positive feedback from attendees, the event stands out as one of the highlights of SAGSE 2025 week, delivering innovation, networking, and entertainment of the highest quality.

The post NOVOMATIC Argentina hosted a successful event with the ‘NOVOMATIC Experience’ during SAGSE 2025 appeared first on Gaming and Gambling Industry in the Americas.

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