New digital wallet will offer instant payouts, code payments and P2P transfers; Carlos Alcántara is the new brand ambassador; PagoEfectivo Universe opens in Lima

Paysafe, a leading payments platform, is expanding its presence in Peru by evolving PagoEfectivo, its locally successful eCash brand, into a digital wallet. The PagoEfectivo wallet, the brand’s first in Latin America, enables users to instantly load funds, make online purchases, receive immediate payouts from participating merchants, transfer money to others, and pay using a code (CIP).

PagoEfectivo has been a market leader in Latin America’s eCash payments, enabling millions of consumers to transact online. “Consumers in Peru already trust PagoEfectivo for everything from iGaming and digital goods to travel and eCommerce. With the launch of our new digital wallet, we’re giving them a more convenient way to pay – one that reflects Paysafe’s commitment to powering the experiential economy,” said Bruce Lowthers, CEO of Paysafe.

“Our recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, we’re launching a solution that meets consumers’ payment needs,” said Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.

PagoEfectivo introduces Carlos Alcántara as its new brand ambassador
PagoEfectivo is proud to introduce beloved Peruvian actor Carlos Alcántara (Cachín) as its new brand ambassador. Carlos will demonstrate just how easy and convenient it is to pay with the new PagoEfectivo wallet. The nationwide campaign will roll out across TV, digital platforms, outdoor, and out-of-home placements, marking it as PagoEfectivo’s most high-profile launch to date.

PagoEfectivo Universe
To celebrate the launch, from July 10 to 26, Lima residents are invited to experience the PagoEfectivo Universe – an immersive, interactive space at Av. Manuel Olguin 249, Santiago de Surco, from Tuesdays through Sundays, from 12:00 pm to 9:30 pm, where they will play games, simulate payments through the app, meet celebrities and influencers during special time slots, win swags, snap photos, and meet the celebrated brand mascot, Leo Pagoncio.

Top-performing slots from Nolimit City now live on SkillOnNet brands in Brazil

Global entertainment brand SkillOnNet has expanded its partnership with trailblazing slot developer Nolimit City, launching the studio’s full catalogue of games in Brazil via its popular local brands PlayUZU.bet.br and BacanaPlay.bet.br.

Players across the country can now sink their teeth into some of Nolimit City’s most strikingly unconventional titles, including Duck Hunters, Fire in the Hole 3, and Tombstone Slaughter.

Nolimit City’s games pack a punch like nothing else on the market, blending powerful storytelling and stunning artwork with distinctive mechanics to deliver an exceptional gaming experience. It’s this kind of fresh, provocative content that SkillOnNet sees as a great fit for the fast-evolving Brazilian market.

Brazil launched its newly regulated online betting and gaming market on January 1 2025. SkillOnNet moved quickly to secure licensing and is in a strong position to lead in what’s now one of the hottest markets in global iGaming.

Jani Kontturi at SkillOnNet said: “Partnering with Nolimit City in Brazil feels like a no-brainer. They create the kind of content that cuts through the noise – bold, original, and different. That’s exactly what we’re seeing resonate in Brazil.”

Malcolm Mizzi, COO and Commercial Director at Nolimit City said: “From the very beginning, we’ve had our eyes on Brazil, being one of the first providers to certify our games in the region. We’re really excited to go live with SkillOnNet, and our roadmap doesn’t lie. We’ll be bringing even more bold and exciting content to the Brazilian audience. Stay tuned!”

Award-winning aggregator continues LatAm expansion with latest set of localised games

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a landmark, exclusive content distribution agreement with CP Games, a prominent Latin American (LatAm) games studio.

This strategic collaboration will significantly bolster Zenith’s award-winning casino ecosystem, further solidifying its commitment to delivering a highly localised and specifically curated LatAm games portfolio.

Through this exclusive distribution partnership, CP Games’ comprehensive portfolio of over 60 titles will be seamlessly integrated into Zenith’s powerful OneAPI aggregation platform, with operators also accessing the games through GamesAPI via a single integration. This includes a diverse range of content designed to drive both player engagement and retention.

The agreement takes Zenith’s extensive content library in OneAPI and GamesAPI to new heights; with its aggregation platform already boasting more than 10,000 games from over 150 global and local studios.

Partnering with CP Games is a testament to Zenith’s dedicated commitment to delivering an unparalleled suite of LatAm-specific, high-performing content for local operators.

CP Games continues to raise the bar for innovation with every spin, guaranteeing visible RNG fairness as certified by industry benchmark testing laboratories, including GLI and BMM.

Its portfolio – which features hugely popular local titles including the Brazilian folklore-led Saci, beach bonanza Samba Spins and Carnival-themed Freedom Day – are all tailored to meet the unique player preferences in each market across Latin America.

Over the last 12 months, Zenith has continued to go from strength to strength across LatAm. Its continued growth has been fuelled by its OneAPI solution – a stand-out, seamless, flexible gateway to diverse content which was recognised as SiGMA Asia’s Best Aggregator in 2023 and 2025.

Karina Moral, Senior Business Development Manager at Zenith, commented: “We are immensely pleased to finalize this exclusive arrangement with CP Games. Their demonstrable success, with 2.1 billion downloads already, unequivocally proves their ability to develop games that deeply resonate with players.

“This collaboration marks another pivotal milestone in Zenith’s sustained growth trajectory and reaffirms our commitment to delivering superior, localized gaming experiences across Latin America.”

A spokesperson for CP Games added: “Our authenticity and deep connection with Latin America, and Brazil especially, are vividly reflected in the success of our game releases. We are excited to be working with an innovator like Zenith, which shares our commitment to quality supported by industry-leading technology and an unparalleled distribution network.”

As the largest single distributor for the world-renowned PGSOFT games, supported by dedicated local server infrastructure to accommodate players in LatAm, and a diverse library of over 10,000 titles from 150+ premium content providers, Zenith has ambitious plans to continue establishing itself as one of LatAm’s leading B2B providers.