Salsa Technology is attending SAGSE Latam 2025, one of the most important gaming events in Latin America, taking place on March 19-20 at the Hilton Buenos Aires, Argentina.

Representing Salsa Technology at the event, CTO Diego Mourglia will connect with current and potential clients, providers, and key industry partners. He will also be available to discuss Formula-Bet, Salsa’s robust technology ecosystem, which includes Salsa Omni, a fully certified PAM that integrates seamlessly with Salsa Gator, an extensive proprietary gaming aggregator, as well as with top sportsbook providers and payment solutions.

“SAGSE Latam is a key event for the region, and I’m excited to once again meet with industry leaders in Buenos Aires,” said Diego Mourglia, CTO of Salsa Technology. “Salsa was born in Latin America and has an unmatched understanding of the market dynamics in Brazil, Argentina, and other markets across the region. Our technology is designed for the realities of the local industry, and our team is strategically located to provide expert support in Portuguese and Spanish, as well as in English, aligned with the region’s time zones and business needs.”

With a strong focus on Latin America, Salsa Technology continues to support operators looking to expand in regulated markets with fast, reliable, and compliant solutions tailored to the region’s needs.

SOFTSWISS, a leading global provider of iGaming software, has released a new edition of the iGaming in Brazil Market Research, offering a detailed overview of the newly regulated Brazilian market in 2025. This guide provides operators with insights into licensing, regulatory compliance, and market trends as Brazil enters a new era of online gaming.

Brazil, the largest country in South America, has solidified its position as a high-potential iGaming market. With a population of over 218 million and a GDP of USD 2.33 trillion, the country is one of the fastest-growing economies globally. Digital adoption is also soaring, with over 86% of Brazilians actively using the internet and mobile penetration exceeding 97%.

Following the official launch of full iGaming regulation in January 2025, the market is expected to grow significantly, with projections estimating its value at USD 10 billion by 2029. To ensure sustainable industry development, the regulating body implemented strict compliance measures, player protection policies, and structured licensing frameworks.

The regulatory landscape in Brazil has undergone a substantial transformation, culminating in the enforcement of Law No. 14.790 in 2023, which formalised the market, and the establishment of the Secretariat of Prizes and Bets (SPA/MF) in 2024. From 1 January 2025, only licensed operators can legally provide online gaming and betting services.

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Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, commented on the early months following the regulatory changes: “The regulation of Brazil’s iGaming market has been one of the most significant industry milestones in recent years. While the new framework provides stability and legal clarity, operators must navigate a highly regulated environment with rigorous compliance requirements. The first months of 2025 have already highlighted key challenges, such as taxation structures and licensing complexities. However, such strict regulation also provides opportunities for well-prepared businesses to establish a strong presence in this market.”

The iGaming in Brazil Market Research is a vital resource for businesses looking to enter or expand in the regulated market. The report provides an explicit breakdown of the following critical aspects:

• Regulatory Compliance: Local ownership requirements, licensing processes and tax structures, including specific сosts and rates.
• Security and Data Protection: Mandatory measures like ISO 27001 certification, “bet.br” domain registration, and storing data within Brazil. 
• Player Behaviour Trends: Preferences in online casino and sports betting, including game types and betting habits.
• Localisation Strategies: The importance of Brazilian Portuguese interfaces, mobile-first gaming, and local payment solutions such as PIX.
• Advertising and Payment Regulations: Compliance requirements, marketing restrictions, and the latest financial transaction rules.

As Brazil’s regulated iGaming market matures, operators must remain agile in adapting to legal developments and consumer expectations. With its extensive market knowledge and robust solutions, SOFTSWISS continues to help industry players achieve sustainable growth in the region. 

Notably, Rubens Barrichello, Non-Executive Director for Latin America at SOFTSWISS, was actively involved in the research re-launch process. Leveraging his deep understanding of Brazilian consumer behaviour and his experience in fostering local partnerships, Rubens provided valuable insights into market localisation strategies and player engagement approaches, helping to ensure the report reflects the unique cultural and technological landscape of Brazil.

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The anticipation is huge for one of the most important gaming events in Latin America, which will be held at the Hilton Buenos Aires Hotel in Argentina from March 19-20. NOVOMATIC, through its local subsidiary NOVOMATIC Argentina, will once again present its full range of products and gaming solutions in an exclusive company event during SAGSE. Visitors can look forward to land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, and sports betting products. On top of this 360° portfolio presentation, the itinerary promises an exclusive experience with live demonstrations, a wide range of activities, and premium catering.

Guests will be welcomed into a sophisticated and elegant atmosphere, enhanced by a captivating musical performance. The main attraction will be the NOVOMATIC Experience, dedicated to gaming excellence and technological innovation. Visitors will have the opportunity to experience NOVOMATIC’s latest cutting-edge gaming cabinets and Linked Progressives. The new GLOBE LINK Xtension Volume 2, comprising five thrilling titles, will be presented on the V.I.P. Lounge Curve 1.43 cabinet. The three games of the ULTRA BOOST Link will raise the excitement among attendees to a new level and will be displayed on the PANTHERA Curve 1.43. Premium entertainment is guaranteed with the presentation of the DIAMOND X 1.55J cabinet, shown with the NOVO LINE GOLDEN LINK Edition 2. The BLACK EDITION II 3.27 and the showcase of the IMPERA LINK Series 2 will round off the NOVOMATIC Experience.

In addition to this, guests will also feel the excitement of the live tournament that will be held on the V.I.P. Lounge Curve 1.43 featuring the ACP system. From a dedicated networking space to the exclusive catering and a number of further surprises, visitors to the NOVOMATIC Experience during SAGSE can look forward to a unique event.

Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, said: “We are excited about showcasing our product portfolio at one of the most important trade shows in Latin America. SAGSE is an invaluable opportunity to present our latest innovations, strengthen partnerships, and gain insights into the evolving market dynamics. We also greatly appreciate the presence of Max Bauer, VP Latin America & Caribbean of NOVOMATIC, whose support highlights our dedication to this key market. Expectations drive us forward, motivating us to push boundaries, embrace new technologies, and deliver exceptional gaming experiences that resonate with players and operators alike.”

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