REEVO, the next-generation B2B content and aggregation provider, has announced a strategic partnership with betFIRST, Belgium’s leading retail and online sports betting operator and part of the Betsson Group. Through this collaboration, REEVO’s extensive portfolio of high-performing, engaging and innovative games will now be available to betFIRST players across Belgium.

This partnership marks another significant step in REEVO’s mission to deliver world-class iGaming content to operators and their players worldwide, strengthening its footprint in Europe and beyond.

Karl Grech, Head of Business Development at REEVO, said: “We are thrilled to partner with betFIRST, a brand synonymous with excellence and leadership in Belgium. At REEVO, our mission is to push the boundaries of iGaming innovation and deliver content that resonates with players everywhere. By joining forces with betFIRST, we’re confident that our games will not only entertain but also drive strong engagement and value for their players.”

Rhianna Binns, Games Delivery Manager at betFIRST, said: “We’re always looking to bring fresh, engaging, and innovative content to our players, and partnering with REEVO allows us to do just that. Their portfolio adds real variety and excitement to our games offering, and we’re confident it will further enhance the entertainment experience that betFIRST is known for in Belgium.”

With REEVO’s expanding library of cutting-edge in-house titles and a rapidly growing aggregation platform featuring content from top-tier third-party studios, betFIRST players will gain access to a diverse range of games designed to enhance engagement and retention.

betFIRST, renowned for its strong online presence and the largest retail network of betting shops in Belgium, will now bring REEVO’s content to its customers, enriching their entertainment experience with premium slot gameplay and innovation-driven mechanics.

TaDa Gaming has released Crazy 777 2, the bold sequel to its popular classic slot. With a max win of 10,000x and the addition of a dynamic special reel, this new release takes traditional single-line gameplay to a whole new level.

Staying true to its roots, Crazy 777 2 keeps the simplicity of a three-reel, one-payline slot but amplifies the excitement with modern mechanics. The standout feature is the Special Reel that sits to the right of the main reels, awarding either multipliers or triggering the Respin Feature for added win potential.

When the Respin Feature activates, the main reels lock while the Special Reel spins independently. Each multiplier symbol that lands increases the total multiplier—available in 1X, 2X, 3X, 5X and 10X—and keeps stacking until the reel lands on a blank. The final multiplier is then applied to the locked winning combination, unlocking explosive payout possibilities.

With a classic paytable highlighted by Lucky 7s and Bars, Crazy 777 2 merges nostalgia with innovation. Combined with multipliers up to 10x per spin and the potential to climb all the way to 10,000x, the game ensures every spin is packed with anticipation.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Crazy 777 2 is a tribute to classic slots, but with the twist of our signature bonus mechanics. The addition of the Special Reel transforms a traditional one-line slot into a high-energy experience, appealing to both retro fans and modern players who love multipliers and bonus action.”