GameSquare Holdings Inc., a next-generation media, entertainment, technology, and onchain treasury company, announced a new $2 million agency of record partnership with Rekt Brands Inc., the parent company behind Rekt Drinks, a beverage brand rapidly emerging as a cultural force in Web3, which is on course to sell over 1 million cans within its first 12 months of operations. This marks the second agency of record win for GameSquare in August 2025, bringing the total new Web3 revenue to $6.25 million and reinforcing the Company’s position as a growth engine for crypto-native brands. The partnership builds on the momentum of GameSquare’s Ethereum treasury strategy, which has positioned the Company among the top public ETH holders and cemented its role as a bridge between traditional capital markets and on-chain finance, tapping the cultural engines of gaming and media to drive durable growth.

“We are excited to announce our latest agency of record deal with Rekt. Since launching our onchain strategy in July 2025, we have quickly established a strong and growing pipeline of crypto-native organizations seeking partners with proven capabilities to help them reach and engage audiences at scale. GameSquare’s established operating platform positions us uniquely to meet this demand and we are excited to add Rekt Drinks and $REKT to our growing roster of Web3 partners and treasury assets,” said Justin Kenna, CEO of GameSquare.

Working with Rekt, a crypto-native consumer brand company at the forefront of culture, creativity, and community, GameSquare will collaborate on both physical and digital products, and experiences targeting gaming and crypto-native fans. GameSquare will also provide strategic guidance to Rekt to grow awareness for its currency, create new products, and merge the best of Rekt with immersive gaming worlds. Rekt will also gain brand placement on FaZe Esports’ iconic jerseys, extending visibility across one of the largest youth culture and gaming platforms in the world.

“Rekt was never about just launching a drink, it’s about building a movement. With GameSquare, we’re taking that movement global. Their dominance in gaming and youth culture makes them the ideal partner to accelerate our engagement loop, where community isn’t just about being a consumer, it is the foundation of brand ownership. This is an opportunity to merge internet culture, Web3 mechanics, and new-age finance into something far bigger than just drinks,” said Ovie Faruq, CEO and co-founder of Rekt Drinks.

$REKT Coin has a current fully diluted value of over $360 million according to CoinMarketCap.com, and is focused on developing and incentivizing several different verticals spanning art, culture, media, NFTs, and physical goods.

Rekt is born from the Rektguy NFT collection—a cult-favorite digital art project with a passionate, crypto-native community and high-profile holders including Snoop Dogg, Steve Aoki, Bassjackers, and Gary Vaynerchuk. Paired with $REKT Coin, a brand-focused cryptocurrency earned through product purchases and community engagement, these digital assets fuel a closed-loop ecosystem where customers become stakeholders in brand sentiment.