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Gambling Logos and Ads Seen Every 13 Seconds During Big Sports Games in US, New Study Shows

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Hockey fans are bombarded with gambling logos and adverts – sometimes as often as every 13 seconds – during TV coverage of high-profile games, according to a new exclusive research.

Viewers of June’s Stanley Cup finals encountered an average of 3.5 marketing messages from betting firms every minute, the new study by the University of Bristol found.

Since the supreme court overturned a federal ban on sports betting in 2018, the US gambling industry has surged. Now, sports betting is legal in 39 states and Washington DC – and online betting companies have spent billions of dollars in an effort to attract users in an increasingly competitive market.

The study by researchers at the University of Bristol, who shared their work in the The Guardian, analysed gambling marketing during the six Stanley Cup finals games this year between the Florida Panthers and Edmonton Oilers, and the seven NBA finals games between the Indiana Pacers and Oklahoma City Thunder.

Across those 13 games, researchers recorded 6282 instances of gambling-related marketing. This included gambling company logos on jerseys, rinkside and courtside ads, in-game mentions and commercials. Notably 94% of the instances were recorded during the NHL broadcasts.

The report found that, on average, gambling logos and ads were shown 3.5 times per minute during the NHL games, with the most saturated game featuring 4.7 gambling-related marketing instances per minute – equating to one every 13 seconds.

In contrast, the NBA broadcasts averaged just 0.26 gambling references per minute. This disparity may be partly due to the NBA’s growing use of platforms such as YouTube, which imposes stricter limits on gambling ads, the researchers noted.

The academics reviewed each broadcast as well as the pre-game coverage. The study found that the most common formats for gambling messaging were in-stadium visuals, which appeared on rinkside boards, electronic boards, jersey patches and other static structures.

This type of advertising, they noted, gives brands “persistent exposure” throughout the game. Logo placement was the most prevalent type of advertising during the games. Commercials were less frequent but still contributed to the overall volume.

The post Gambling Logos and Ads Seen Every 13 Seconds During Big Sports Games in US, New Study Shows appeared first on European Gaming Industry News.

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Spinmatic’s premium Slots now live with ElaBet in Greece

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Spinmatic, leading developer of premium casino games and part of Softquo Holding, is proud to announce its latest strategic partnership in Greece. The company’s most popular Slots and Crash games are now live on ElaBet, the fast-growing online platform operated by Soft2Bet.

This collaboration marks a key milestone in Spinmatic’s European expansion. Following the successful certification of its games for the Greek market last year, Spinmatic has continued to build its local presence. The partnership with ElaBet strengthens that growth, bringing Spinmatic’s high-quality titles to an even broader Greek audience.

ElaBet has quickly earned a reputation for delivering localised content and gamified player experiences tailored to the Greek market. This shared focus on innovation, quality and entertainment makes it an ideal partner for Spinmatic.

“Greece is a competitive market, no doubt – but we believe in the quality of what we do. Partnering with ElaBet is a fantastic step forward. They’re building something innovative and powerful for local players and we’re proud to be part of that growth,” said Norbert Mathies, Managing Director at Spinmatic.

Thanks to Spinmatic’s Remote Gaming System and seamless API integration, ElaBet can now offer players a smooth, mobile-first experience that meets all local compliance requirements while enhancing user satisfaction.

“This launch with ElaBet Greece marks a fresh and exciting chapter for Spinmatic’s premium content. ElaBet is a brand on the rise – bold, modern, and sharply focused on what Greek players want – and that makes them the perfect partner for us at this stage of our journey. Through this collaboration, we’re bringing into the hands of the Greek players community, tailored content, certified under HGC and built for mobile-first entertainment. This is more than just a content launch – it’s a statement of intent. We’re here to grow, engage and contribute to a stronger, more dynamic igaming scene in Greece. The best is yet to come.”

Vassileios Efthymiou, Softquo’s Country Director for Greece.

Through this partnership, Greek players now have access to a range of Spinmatic’s top-performing titles, including 3 Amigos Jackpot, Cosmomix, Egyptian Stone, Ed Jones and the Book of Bastet Deluxe and the high-speed crash game Meteoroid Deluxe. Each title is designed to deliver immersive, cinematic gameplay optimised for mobile devices.

Spinmatic’s presence in Greece continues to grow, with additional partnerships and localised content set to follow. For more information about Spinmatic’s offering in Greece, visit their website.

The post Spinmatic’s premium Slots now live with ElaBet in Greece appeared first on European Gaming Industry News.

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Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya)

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EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.

“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”

The post Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya) appeared first on European Gaming Industry News.

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PG Soft named as key sponsor at SiGMA Euro-Med 2025

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PG Soft, a world-class digital mobile games company, has been confirmed as a key sponsor for SiGMA Euro-Med 2025, taking place from September 1st – 3rd at the Mediterranean Maritime Hub (MMH).

The sponsorship ensures PG Soft’s brand takes centre stage across the three-day event, with prominent visibility at the registration desk, the Welcome Arch, and on large HD entrance screens.

PG Soft will also serve as Title Sponsor for the SiGMA Gaming Awards, with branding featured throughout the ceremony and across SiGMA’s digital channels.There will be more than 12,000 delegates attending Valletta’s event for what promises to be an invaluable meeting of the minds, connecting the global iGaming community in the heart of the Mediterranean.

PG Soft’s spokesperson commented: “SiGMA Euro-Med is a major date on the iGaming calendar each year that draws industry leaders from across the globe. We’re proud to sponsor such a prestigious event and look forward to showcasing our brand to this influential audience.”

The post PG Soft named as key sponsor at SiGMA Euro-Med 2025 appeared first on European Gaming Industry News.

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