The Indiana Fever announced that one of the world’s leading online betting companies, bet365, is joining the team as its Official Sportsbook Partner for the 2025 season.

bet365 will step into the game with a lineup of fan-focused features that will be integrated across the Fever’s media and game day experience.

“We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience. This partnership is all about creating more ways for fans to connect with our team from tipoff through to the final buzzer,” said Fever Chief Operating Officer and General Manager Amber Cox.

As part of the partnership, bet365 will have a strong presence throughout the Fever season, including having a brand presence across Fever Radio Network broadcasts, team social content, and the Fever mobile app.

“Exciting, record-breaking, and hungry for more, the Indiana Fever certainly embodies the Never Ordinary spirit, and we are incredibly enthusiastic about this partnership. With the new season underway, it’s the perfect time for us to share our unrivalled bet365 experience with Fever fans,” said a bet365 spokesperson.

The WNBA’s Chicago Sky announced a multi-year partnership with bet365, making the leading sports betting brand the “Official Sports Betting Partner of the Chicago Sky.”

The multi-faceted marketing agreement includes a variety of branding elements including the bet365 logo presence behind the basket on the north end of the court, along with the center pole pad on both home and visiting team baskets. Additionally, bet365 will receive logo inclusion on in-arena, social media, broadcast, and digital promotional marketing products and materials.

“Our partnership with the Chicago Sky has us floating on cloud nine and is the perfect opportunity for our expansion into the WNBA. We can’t wait to share our Never Ordinary betting experience with Sky fans,” said a bet365 spokesperson.

“The Chicago Sky are thrilled to partner with bet365 to align with a growing sports trend that brings new visibility to the WNBA and the Chicago Sky. We look forward to bringing great new sports betting opportunities to Sky fans, while always encouraging responsible betting and positivity towards our players,” Alex Teodosi, Chicago Sky’s Vice President of Corporate Partnerships, said.

This announcement with the Chicago Sky is the latest sports partnership for bet365 in the US. Over the last five years, the sports betting leader has inked deals in professional baseball, basketball, and hockey. Globally, bet365 is the Official Sports Betting Partner of the UEFA Champions League and has given away more than 2500 UEFA Champions League tickets to soccer fans through their epic Big TicketGiveaway.

The St. Louis Cardinals and bet365 announced that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.

The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, cardinals.com, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.

As part of the new agreement, bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu featuring ballpark fare, plus complimentary Budweiser, Bud Light and Coca-Cola products. Tickets to the bet365 Bridge for the upcoming season are on-sale now at cardinals.com/allinclusive.

“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State,” a bet365 spokesperson said.

“We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball,” Bill DeWitt III, President of the St. Louis Cardinals, said.