Leading online gaming firm SportPesa announced a 15 million (116.207,00 US Dollar) title sponsorship package for the 2025 National Sevens Circuit (NSC) taking place across five towns from July to September.

The sponsorship, renewed for the third consecutive year, will see the gaming giant retain the title sponsorship with the circuit once again being named the SportPesa National Sevens Circuit.

Speaking during the launch held at the Kenya Rugby Union (KRU) headquarters at the RFUEA Grounds, SportPesa Public Relations and Advertising Manager Willis Ojwang reiterated the firm’s commitment to supporting the local action on top of their existing sponsorship with the men’s national rugby 7s side.

“On behalf of SportPesa, our commitment to rugby goes without saying. Our CEO Ronald Karauri says no one does sports better than we do. For 3 years in a row, SportPesa has been not only part and parcel of supporting the national rugby team but also the local circuit and the impact has been unmatched,” he said.

During the launch, Ojwang also announced an exciting package that will see the sponsorship cater for top-notch livestreaming of the action in all six legs which will help viewers from around the world to follow the action and give exposure to players.

“Last year we had an existing structure but this year we are working on the livestream and broadcast area. For the first time, we will have a streamlined livestream experience just to expose the players and to cater to all the fans worldwide,” he announced.

KRU Chairperson Harriet Okatch expressed gratitude towards SportPesa for walking the journey with rugby and for coming on board as the sponsors for the circuit.

“Your support couldn’t have come at a better time. This circuit marks the beginning of our journey to qualify both our men’s and women’s teams for HSBC Tier 1 status next year. We are more than confident than ever that Kenya will rise again on the global stage,” she noted.

KRU Director of Rugby Paul Odera emphasized on the importance of the circuit which will be used as a pathway to the national teams.

“It has been exciting and interesting to prepare for this year’s circuit which began with a seminar with national team coaches and players on expectations for them on pathways to the national team.”

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation, and protection.

Officially launched last week in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform. Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.

From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.

Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity, and progressive tech in one world.

Rise & Hustle CEO and co-founder Josh Jones commented: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, proudly announces the launch of its major South African project with Mzansibet. It marks the first project in the country to utilise both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform.

According to the recently released South Africa: iGaming Market Overview 2025 by SOFTSWISS, the country’s iGaming sector is growing at an impressive annual rate of 20–25%, driven by increasing mobile penetration. In line with this trend and evolving player needs, SOFTSWISS strongly focuses on mobile optimisation across its platforms, enabling seamless and enjoyable gaming experiences for Mzansibet players.

The launch in South Africa, ensuring full compliance with local technical standards, required meticulous preparation. SOFTSWISS products – including its sports betting software and online casino platform – underwent rigorous certification with Gaming Laboratories International (GLI), one of the most reputable and globally recognised independent testing laboratories in the iGaming industry. Following this process, the solutions were officially approved for local operation by the Western Cape Gambling and Racing Board – a respected and influential regulator in the region – affirming the high quality and compliance of SOFTSWISS software.

Max Trafimovich, International Non-Executive Director at SOFTSWISS, shares: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth. Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem. In addition, the brand launched a nationwide TV advertising campaign and has already attracted tens of thousands of players across the country – a powerful testament to its growing presence and trust.”

In addition to backend certification, the SOFTSWISS team invested heavily in frontend localisation to align with the partner’s vision and market requirements. The Mzansibet project has been fully adapted to meet South African player behaviour and betting patterns.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.