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LeoVegas Group Launches Proprietary Sportsbook in Denmark

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LeoVegas Group has launched its proprietary sportsbook product in the Danish market. This marks a significant milestone in the company’s international rollout plans and promises to deliver an enhanced betting experience for players on both LeoVegas and expekt in the Danish market. The new sportsbook features a modern design, a faster interface, significant updates in live betting and an innovative bonus experience. This launch is part of LeoVegas Group’s goal to offer a tier-1 sportsbook experience across all its operating markets.

Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, said: “We’re really excited to launch our greenfield proprietary sportsbook technology and product in Denmark – it’s a big milestone for LeoVegas Group. Everything we’ve built has been focused on continuously adding value to the bettor experience. This launch is a testament to our innovation and drive to continue tailoring our products for localised markets. With the new product foundations, we are able to operate a true multi -country, -brand, -pricing and -regulation sportsbook at scale. The result is a fully upgraded experience with a new design, faster interface, flexible betting experience, unique features and gamified bonus functions. We can’t wait to see our players’ reaction!”

Mattias Wedar, incoming CEO of LeoVegas Group, said: “I am very proud of the team behind this exciting launch. This involved significant scaling of our engineering capabilities, including successfully onboarding new talent and integrating the deep expertise of LeoVegas Group engineers, product, and design teams. This investment in our technology and talent empowers us to continue innovating and building a world-class sportsbook. Denmark marks the first milestone in our international rollout plan, which is following its set schedule, to expand our sportsbook presence into more countries and brands while continuously enhancing its capabilities through leading proprietary products and technology, ultimately driving us towards our purpose of creating the world’s greatest iGaming experience.”

The post LeoVegas Group Launches Proprietary Sportsbook in Denmark appeared first on European Gaming Industry News.

GameChoice

Scientific Games Launches GameChoice

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Scientific Games has launched GameChoice, a groundbreaking lottery product recommendation engine designed to enhance the player experience. Combining artificial intelligence and the company’s SG Analytics, GameChoice delivers dynamic product recommendations, making it easier and more engaging for players to discover new games and navigate their purchasing journey at self-service lottery machines.

GameChoice has already shown its impact on sales. Initial deployments in nearly 10,000 lottery vending machines across one major U.S. lottery’s retail network drove a significant increase in cross-portfolio game purchases (buying scratch and draw games together) and continue to drive millions of dollars in sales. In its first month, GameChoice generated recommendations in more than nine million shopping baskets, generating ~$9.8 million in retail sales. The revenue impact to the lottery is estimated at $280,000 per day or $105 million per year.

Because GameChoice’s recommendations continuously improve over time through AI and SG Analytics, it provides highly relevant game suggestions that enhance the overall purchasing experience. Scientific Games’ research shows that lottery players often choose the games they know. Most purchases occur within a single product category, and players have limited awareness of the exciting variety of new games or games that offer different experiences from their usual choices.

“We developed GameChoice to modernize the lottery experience and meet evolving consumer expectations. By expanding player engagement and boosting game sales, GameChoice helps sustain vital lottery funding to good cause programs such as education, health and welfare,” said Joe Fulton, Vice President of Product Management.

Scientific Games will demonstrate the new GameChoice product recommendation engine at the North American Association of State and Provincial Lotteries 2025 annual conference, which will be held September 9-12 in Niagara Falls, Ontario.

The post Scientific Games Launches GameChoice appeared first on Gaming and Gambling Industry in the Americas.

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Amusnet Partners with CasinoPauseAndPlay

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Amusnet, an international leader in online casino software development, has announced a new strategic collaboration with CasinoPauseAndPlay, one of Spain’s fastest-growing digital gaming platforms, which is now live. The partnership brings a premium selection of Amusnet’s most popular titles to Spanish players, offering an engaging and immersive experience.

Among the games debuting on the CasinoPauseAndPlay platform are fan favorites, including 20 Golden Coins – classic fruity goodness, Extra Crown – a royal slot packed with exciting bonus features, 100 Power Hot – a mix of juicy prizes and fruitilicious fun, Orient Story Deluxe – a video slot with rewarding features and winning spins and the thrilling Coin Gobbler – a cluster-pay video slot. These titles combine visual excellence with immersive, feature-rich gameplay

“Our partnership with CasinoPauseAndPlay is a natural extension of our commitment to delivering elevated entertainment experiences in regulated markets. We’re thrilled to join forces with such a dynamic brand and bring some of our most exciting games to their growing community of players,” said Edwin Cruz, Managing Director at Amusnet Spain.

With a strong foothold in the Spanish market, CasinoPauseAndPlay has built an impressive two-year track record in the online gaming space. The platform attracts thousands of daily users by consistently delivering content that aligns with evolving player preferences.

“We’re very excited about this addition. Amusnet is a globally recognized provider, and their games are a perfect fit for the experience we want to offer at Pause & Play,” said Jacobo Vicente, COO of CasinoPauseAndPlay.

The post Amusnet Partners with CasinoPauseAndPlay appeared first on European Gaming Industry News.

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BetOnValue Announces Key Additions and Improvements to its Platform

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BetOnValue, a versatile iGaming platform specialising in arbitrage betting and accurate sports predictions, has announced new additions to its services that enhance versatility and improve user experience.

Following a series of structural and visual improvements, BetOnValue continues to expand its offering. Owned and operated by GSH Online Media, the platform builds on its arbitrage betting background and has added new user-friendly tools and entertainment opportunities.

With its successful quest to provide a complete product, BetOnValue consolidates its capabilities and creates new upsides for its visitors.

As a multilateral platform meant to help users navigate the iGaming market, BetOnValue has added new amenities for an improved overall experience:

Social tournaments—Featuring an internal, state-of-the-art engine, BetOnValue provides social tournaments as an alternative to traditional iGaming solutions. They do not require any entrance fees or gameplay costs, making them completely free. These tournaments are offered in partnership with industry-leading brands and provide real-money winnings.

A highly varied database of bonuses—iGaming operators strive to acquire as many users as possible, regardless of their consumer profiles. BetOnValue now features a sizeable, industry-leading collection of casino offers from these operators. They also provide expert-generated evaluations and a reliable rating system.

An exceedingly efficient filtering system—Given the size of the aforementioned collection, BetOnValue recognises the need for efficient browsing. The platform provides an intricate filtration system that allows users to customise their search based on factors like offer validity, value and country-specific availability.

BetOnValue CEO Viorel Stan said: “BetOnValue is the reflection of a continuous effort that we make in the interest of our users. As the iGaming industry continues to grow on a global scale, BetOnValue keeps up with this reality by empowering users to navigate it better. We do so with a ready-made platform that has grown from its arbitrage betting background to a complete solution for players of all profiles. I am grateful for my team’s relentless work in realizing our vision!”

The post BetOnValue Announces Key Additions and Improvements to its Platform appeared first on European Gaming Industry News.

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