

Latest News
Austrian Brand Value Study 2025: NOVOMATIC Ranks Highly in Brand Value and ESG
The European Brand Institute has presented the results of this year’s study of Austria’s most valuable and sustainable brands. In the 22nd EBI ranking, NOVOMATIC has maintained its position as the second most valuable corporate brand in the country for the sixth time in a row, with an increase in brand value of 3.1% to EUR 3.859 billion. Achieving this ranking means that Europe’s largest gaming technology group is once again just behind the longtime leader of the ranking, Red Bull.
NOVOMATIC is also setting a particularly stellar example in the area of sustainability, occupying second place in the EBI Sustainable Brand Ranking for the very first time. This top position recognises the company’s comprehensive ESG commitment, which ranges from environmental measures and social responsibility to responsible corporate governance. This commitment is confirmed by not only independent ESG rating agencies but also flagship projects such as the Group’s largest photovoltaic system, which highlights NOVOMATIC’s unwavering commitment to its sustainability strategy.
“Brand value is a key indicator of corporate strength, recognition, and trust. The company’s excellent performance in both rankings clearly demonstrates the effectiveness of our long-term brand strategy, the success of our growth plan, and our innovative power. At the same time, this performance reflects the success of our efforts to implement our comprehensive ESG program,” said Stefan Krenn, Executive Board Member of the NOVOMATIC AG.
The Austrian Brand Value Study is carried out annually by EBI. 180 corporate brands – over 45% of which are Austrian owned – from 16 different industries were analysed in 2025. The brands are valued in accordance with international standards (ISO 10688 and ISO 20671).
This outstanding performance underlines that NOVOMATIC has successfully consolidated its position as one of Austria’s leading companies with a global presence in its anniversary year.
The post Austrian Brand Value Study 2025: NOVOMATIC Ranks Highly in Brand Value and ESG appeared first on European Gaming Industry News.
BETBY
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
The post BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP appeared first on Gaming and Gambling Industry in the Americas.
Latest News
DATA.BET Launches Bet Builder for Sports Betting

A flexible feature designed to improve player retention
DATA.BET, the sportsbook solution supplier, has introduced Bet Builder functionality as part of its sports betting offering. Starting with football, basketball, and hockey, the feature is already available and integrated by the company’s first partners.
Bet Builder allows players to combine multiple outcomes into a single bet, enhancing engagement and personalization. For football, it also supports Player Props markets — such as individual player actions — that can be mixed with standard or other personalized selections. The same functionality will soon be available for basketball, followed by broader availability across other major sports disciplines.
This rollout continues a stream of updates to DATA.BET’s sportsbook offering which already includes full sports, esports, and virtual sports coverage, automated settlements, 24/7 trading, and seamless integration options.
Launched in early June, DATA.BET’s sports betting solution stands out with access to 50,000+ monthly events, coverage of over 63 pre-match and 38 live sports, and more than 1,000 betting markets. Enhanced by features such as Cashout, Video Streaming, and interactive Widgets, the release significantly strengthens the overall sportsbook experience and further boosts the offering.
“Bet Builder elevates the player experience by introducing more personalized and creative ways to engage with the betting process,” said Rostyslav Likhtin, Head of Product at DATA.BET. “As an addition to our recently released sports betting solution, it delivers extra value to operators and is already being tested with positive client feedback.”
DATA.BET representatives will be attending iGB L!VE in London on July 2–3 to present the company’s expanded sportsbook offerings.
The post DATA.BET Launches Bet Builder for Sports Betting appeared first on European Gaming Industry News.
Latest News
Wild wins await in Grand Bison, the latest adventure from Red Rake Gaming

Red Rake Gaming, a leading developer of online casino content, announces the release of Grand Bison, a new video slot that takes players deep into the wild plains alongside the mighty bison.
Built on a classic 5×3 reel layout with 25 paylines, Grand Bison delivers a thrilling and fast-paced experience packed with special features designed to boost win potential.
A standout element in the game is the Multiplier WILD, which not only substitutes for other symbols but also multiplies the total win of the spin. When 1, 2, or 3 Multiplier WILDs appear, the total prize is multiplied by 2x, 3x, or 4x respectively. Landing 3 SCATTER symbols unlocks the Free Spins feature, awarding 7 free spins where the real stampede begins.
During the Free Spins, every SCATTER collected transforms animal symbols into additional WILDs, significantly increasing the chances of triggering more free spins and big wins.
With rich visuals, immersive gameplay, and a nature-inspired soundtrack, Grand Bison invites operators to add this powerful title to their slot offering and provide players with a wild and rewarding adventure.
Red Rake Gaming continues to expand its portfolio with dynamic and innovative games tailored for global markets. All new releases are seamlessly integrated into the company’s proven Tournament Tool, boosting player engagement and entertainment across all platforms.
The post Wild wins await in Grand Bison, the latest adventure from Red Rake Gaming appeared first on European Gaming Industry News.
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