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BGC Welcomes Government Investment in Grassroot Sports

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STANDARDS body the Betting and Gaming Council (BGC) has welcomed the UK Government’s recent announcements to spend £400m boosting grassroots sport and its new Modern Industrial Strategy.

The investment in grassroots sport is part of a wider £900m package of “transformational” cash backing which will also create a pipeline of major sporting events in the UK, including Euro 28, the 2026 European Athletics Championships and start stages of the men’s and women’s Tour de France in 2027.

BGC members are already major contributors to grassroots sport, through Entain’s Pitching In and Flutter’s Cash for Clubs, plus sponsorship deals which support sports including horse racing, darts, rugby league and snooker.

BGC CEO Grainne Hurst said: “As long-time committed supporters of grassroots sports through investment, charity partnerships and sponsorship deals, we are delighted to see the Government commit more cash to unite communities and inspire people to take up sport.

“We absolutely agree with DCMS Secretary of State Lisa Nandy, sport tells our national story in a way like no other, and thanks to this funding alongside the money invested by BGC members, we are creating and improving new ways for tomorrow’s sporting heroes to train and take part in sport.”

Pitching In is an Entain initiative to support and develop grassroots sport in the UK, helping non-league clubs improve their facilities and providing a platform for aspiring athletes to chase their dreams.

The multi-million-pound, multi-year investment programme is working with Isthmian, Northern Premier and Southern League clubs, known as the Trident Leagues, to champion their achievements and tell their stories.

Meanwhile Flutter’s Cash4Clubs, has donated £6.5m since 2008 in small grants to grassroots sports and community clubs across Ireland and the UK, particularly in areas of need.

More widely, BGC members are huge financial supporters of sport. According to a report by EY commissioned by the BGC, horseracing benefits to the tune of £350m annually, while the English Football League and its clubs receive £40m, and snooker, darts and rugby league receive more than £12.5m.

Meanwhile, in a separate announcement the Government launched its new Modern Industrial Strategy, which included a commitment to an internationally competitive tax regime to promote the UK as a prime destination for business and growth, plus a renewed focus on the creative industries.

The BGC has repeatedly urged the Government not to raise taxes on betting and gaming amid a new online tax consultation.

BGC CEO Grainne Hurst said: “We welcome this boost for creative industries, but the BGC would have welcomed more focus on the leisure and tourism sector. The land-based betting and gaming sector, including our world leading casinos, are a pillar of the UK economy, and are generating growth across the nation’s towns and cities. They deserve continued Government support,” she added.

“We also welcome the Government’s commitments to a tax regime that supports its growth ambitions. We have been clear, any tax rises on our sector will not boost growth, but will force people to the growing unsafe gambling black market.”

The post BGC Welcomes Government Investment in Grassroot Sports appeared first on European Gaming Industry News.

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ComeOn Group partners with Culture Amp to elevate employee engagement and drive cultural growth

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To further reinforce and deepen its long-standing people-centric strategy, ComeOn Group has partnered with Culture Amp. This collaboration underscores the ongoing commitment to empowering employees, fostering an even stronger workplace culture, and leveraging data for enhanced decision-making throughout the organisation.

Culture Amp will serve as the central platform for measuring and improving employee engagement. Through this partnership, ComeOn aims to enhance its ability to listen to employees, act on meaningful insights, and drive continuous improvement in performance and wellbeing.

Daniela Vella, Chief Product & Operating Officer at ComeOn Group, commented: “Culture Amp gives us the tools to better understand what truly drives engagement, retention, and performance across our organisation. More than just data, it provides actionable insights that enable our leaders to make informed decisions, foster meaningful dialogue, and continuously improve the employee experience. This is a strategic investment in building a culture where every voice matters – where people feel valued, heard, and empowered to contribute their best, every day. It reinforces our commitment to putting people at the centre of how we grow and succeed as a business.”

This strategic integration of Culture Amp will streamline key HR processes, providing an even more robust framework for our people-centric approach. The platform simplifies 360-degree feedback and makes insights more accessible, while the new “Shoutouts” feature enables more immediate and meaningful recognition of great work. Centralising data enhances visibility, and smarter 1:1s and goal tracking will directly support stronger alignment with our company OKRs, driving collective success.

The implementation of Culture Amp represents a tangible expression of ComeOn Group’s core values. By choosing a solution that empowers teams to Run Together, fosters accountability to Show the Way, and enables action to Make It Happen, the company is embedding its values into the everyday employee experience. Through Culture Amp, leaders and teams are better equipped to act on what matters most – together, and with purpose.

This partnership with Culture Amp underscores ComeOn’s broader commitment to continuous improvement, people empowerment, and cultivating a high-performance culture.

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GGBET UA became the title sponsor of FC Dynamo Kyiv

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The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. GG.BET is the first betting brand in the club’s history to be given title sponsor status. 

Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club’s history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club.

At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers.

During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: “Dynamo 3.0 isn’t just about the thirty titles, although of course this is a momentous and historic event. It’s also about a new era for Dynamo and GGBET UA. It’s a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I’m confident that during three years of collaboration, we’ll be able to impress both our users and Dynamo fans”.

”Keeping the bar high and working with the best – that’s the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We’re entering the new season as reigning champions. We’re being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We’ll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,” commented FC Dynamo’s CEO Dmytro Brif.

Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey.

The post GGBET UA became the title sponsor of FC Dynamo Kyiv appeared first on European Gaming Industry News.

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AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly

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The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGA’s Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.

“The AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,” said Bill Miller, president and CEO of the AGA.

Grounded in player research, Play Smart from the Start centers around three key principles:

• Right State of Mind: Start every game with the right mindset—stay present, know your limits, and play on your terms.

• Know the Game: Understand the rules, odds, and bet with intention.

• Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.

The Play Smart Consumer Hub offers practical tools, including:

• A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.

• A Know the Game section that demystifies odds, house advantage, and common sports betting terms.

• A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.

• Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.

In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.

“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” Miller said.

The Play Smart Consumer Hub is now live at playsmartfromthestart.org.

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