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EuroMillions Creates UK Lottery History as the Roll Series Raises a Double Record-breaking £190M for Good Causes from £550M of Sales
Allwyn, the operator of The National Lottery, has confirmed that the most recent set of EuroMillions draws were a double record-breaker in the UK. The roll series that lasted over ten weeks generated both the highest-ever sales and the biggest-ever returns to Good Causes in the history of EuroMillions.
The roll series started on 8 April and finished on Tuesday 17 June when one lucky winner in Ireland scooped the £208m (€250m) jackpot. With 21 draws, it was the second-longest roll series in EuroMillions history. While a set of EuroMillions rolls in 2019 had two more draws, this one in 2025 has delivered the best-ever financial returns.
At its peak on Friday 6 June, there were 18,600 tickets a minute being sold across the UK and the roll series generated the highest-ever UK sales of over £550m. More importantly, Good Causes are the major beneficiaries – as EuroMillions players in the UK have raised an incredible £190m for community, cultural, heritage, and sports projects from just this roll series alone.
This continues to build on Allwyn’s already strong performance in the first six months of the year as the result of steady draw game sales, as well as continued launches of new marketing initiatives and Instants games.
Andria Vidler, Chief Executive Officer of National Lottery operator, Allwyn, said: “For our winners and players, Good Causes beneficiaries and our retail partners, this EuroMillions draw series was a record-breaker that is going to change the lives of tens of thousands of people across the UK.
“What does £190m for Good Causes look like? Well, with around 75% of grants awarded being for less than £20,000, that means we can support thousands of projects across the country. From Kemnay Bowling Club in Aberdeenshire to The Gentlemen Songsters in Rhondda, from Let’s Talk About It mental health support group in Manchester to the Derryloran Scout Group in Cookstown. All across the UK, The National Lottery is helping people impacted by the cost-of-living crisis, supporting our environment, nurturing the next generation of sporting stars, and making the arts accessible to all.”
The post EuroMillions Creates UK Lottery History as the Roll Series Raises a Double Record-breaking £190M for Good Causes from £550M of Sales appeared first on European Gaming Industry News.
Brazil
Evolution Launches First Live Casino Studio in Brazil

Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
The post Evolution Launches First Live Casino Studio in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Kambi
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America

Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
The post Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO takes action to remove unapproved gambling machines from Ontario convenience stores

The Alcohol and Gaming Commission of Ontario (AGCO) is continuing its efforts to combat unregulated gambling and protect the public. As part of these efforts, the AGCO took steps this week to revoke the lottery seller registrations of a number of retailers in the GTA that were found to be offering unapproved electronic gambling machines under the Prime Slot brand.
The AGCO regulates all gambling in the province of Ontario to ensure gambling products and gaming sites are held to high standards of game integrity, player safety, and the protection of minors and vulnerable individuals.
Over the past decade, unregulated gaming machines have increasingly proliferated across North America. While they largely rely on chance like traditional slot machines, manufacturers have claimed they are games of skill and have installed terminals in convenience stores and other locations where gaming machines would otherwise be prohibited.
The AGCO will continue to take every action within its authority to protect the public against the risks that these unregulated machines pose – particularly in locations easily accessible to children and youth.
A registered lottery seller served with a Notice of Proposed Order to revoke their registration has the right to appeal the AGCO’s action within 15 days to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Unapproved gambling machines have no business being in convenience stores or other locations, particularly those that are available to children and youth. ” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO
Background:
Under Section 10(b) of the Gaming Control Act, the Registrar shall refuse to register an applicant as a supplier or to renew the registration of an applicant as a supplier if there are reasonable grounds to believe that the applicant will not act as a supplier in accordance with law, or with integrity, honesty, or in the public interest.
Under Section 12 of the Gaming Control Act, the Registrar may propose to suspend or to revoke a registration for any reason that would disentitle the registrant to registration or renewal of registration under section 10 if the registrant were an applicant.
The post AGCO takes action to remove unapproved gambling machines from Ontario convenience stores appeared first on Gaming and Gambling Industry in the Americas.
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