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From Noise to Signal: Curating iGaming Content That Actually Helps Players Decide
A veteran of the German iGaming industry, Sebastian Jarosch has close to two decades of experience dealing with the ins and outs of online gambling. Best-known as the founder of Mithrillium Media LTD, a media company dedicated to transparency in iGaming, with a strong principle that the player should always be the top consideration.
Jarosch’s resume is rich, vast and decorated with some of the most prestigious awards in the realm of online gambling. Among the more impressive are the following:
- The Casinomesiter 2020 Awards for Best Casino Group
- The EGR Nordics Award for Best Affiliate Programme 2022
- SBC Awards 2022 for Affiliate Programme of the Year
Throughout his long career he has contributed to some of the most successful iGaming campaigns. He has counseled and overseen a slew of successful startups. The insight he has accumulated makes him uniquely capable of answering the question we’ve posed in this interview.
With so much content online, how can players distinguish between genuine information and affiliate-driven noise?
Genuinely helpful content doesn’t simply repeat what’s in a casino’s brand sheet. It adds context, weighs pros and cons, and includes a clear professional opinion. If a review lacks criticism or feels overly generic, it is likely not very trustworthy. Players should look for signs of credibility such as an expert author, up-to-date information and evidence of real-world testing
What does “signal” look like in iGaming content, what kind of information truly helps players make better decisions?
Players should make sure that the casino offers responsible gaming tools, that deposits are secure, and that winnings are paid out reliably. Other important signals include clear bonus terms, licensing details, RTP information, payout speed, responsive customer service, and transparent ownership. Players benefit most when real feedback is considered and when the content includes comparisons of different casinos that clearly highlight the pros and cons.
How do you approach content curation on your platform to ensure quality over quantity?
We focus on depth, accuracy, and usability. That means fewer generic reviews and more thoroughly researched content. Each review is written by someone with real industry experience. We also test casinos directly by registering and playing to include actual experiences and background information from insiders. Content updates are scheduled regularly, especially for fast-changing areas like bonuses or payment methods.
Are traditional review formats still effective, or do players now expect more interactive, digestible, or visual experiences?
Traditional reviews are still very common but sites like Casino-Groups are shifting towards shorter reviews that focus on the areas that truly matter. Comparison tools, filters, and tables help users digest complex info quickly. Many players now read reviews on mobile, so visual clarity and mobile optimization matter more than ever.
How do you ensure your content stays informative without overwhelming users with industry jargon or irrelevant details?
We aim to write content for users who are not part of the industry. Terms like non-sticky bonus or RTP are used only when necessary and always explained in simple, easy-to-understand language. The goal is to speak to both newcomers and experienced players without losing either audience. We also focus on what matters most to players, which is transparency, fairness and safety.
What role does content hierarchy and layout play in helping players quickly access what they’re looking for?
Having the right content hierarchy is key to whether users stay engaged or leave. It’s important to understand your audience so you can focus on the information that truly matters to them and present it in order of priority. The layout should be intuitive and consistent so that returning players know what to expect and can easily find the information they need.
How do you filter or vet operator information to ensure players are getting up-to-date and unbiased recommendations?
We do our own testing, plain and simple. We sign up, test the games, contact support, and check the local withdrawal methods. We also monitor watchdog forums, Trustpilot reviews, and community feedback. When we see unresolved complaints or predatory policies, we revisit and revise reviews immediately. Operator cooperation helps to kickstart the review process, but we never rely solely on their input.
Do you actively incorporate user behavior or feedback into your content strategy? How does this shape what you publish?
Player feedback, whether through contact forms or emails, often reveals insights we might otherwise miss. We also use analytics to better understand our users and to track how our reviews perform. This data helps us optimize our content to provide a better experience and ensure we meet the intent of our visitors.
What are the biggest red flags players should watch for in overhyped or misleading casino content?
Look out for reviews that exaggerate the positives and downplay the negatives of a casino. Generic text, fake authors, missing last-updated dates, and unrealistic promises are clear warning signs. If a site feels like it’s trying to sell rather than informing, it probably is.
Looking forward, how do you see the future of iGaming content evolving, especially as regulations tighten and audiences become more discerning?
Content will become more compliant, more transparent, and more user centric. Regulatory pressure will force affiliates to align with the standards of licensed operators. We’ll see more verified reviews, educational tools, personalization, and trust-building features like certification badges.
At the same time, content will need to become more interactive, personalized, and mobile-optimized to meet rising player expectations. The future of iGaming content isn’t louder—it’s smarter.
Carlo Santarelli
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.
Industry News
VIP Play Announces Departure of Chief Financial Officer

VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
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