A veteran of the German iGaming industry, Sebastian Jarosch has close to two decades of experience dealing with the ins and outs of online gambling. Best-known as the founder of Mithrillium Media LTD, a media company dedicated to transparency in iGaming, with a strong principle that the player should always be the top consideration.

Jarosch’s resume is rich, vast and decorated with some of the most prestigious awards in the realm of online gambling. Among the more impressive are the following:

• The Casinomesiter 2020 Awards for Best Casino Group
• The EGR Nordics Award for Best Affiliate Programme 2022
• SBC Awards 2022 for Affiliate Programme of the Year

Throughout his long career he has contributed to some of the most successful iGaming campaigns. He has counseled and overseen a slew of successful startups. The insight he has accumulated makes him uniquely capable of answering the question we’ve posed in this interview.

With so much content online, how can players distinguish between genuine information and affiliate-driven noise?

Genuinely helpful content doesn’t simply repeat what’s in a casino’s brand sheet. It adds context, weighs pros and cons, and includes a clear professional opinion. If a review lacks criticism or feels overly generic, it is likely not very trustworthy. Players should look for signs of credibility such as an expert author, up-to-date information and evidence of real-world testing

What does “signal” look like in iGaming content, what kind of information truly helps players make better decisions?

Players should make sure that the casino offers responsible gaming tools, that deposits are secure, and that winnings are paid out reliably. Other important signals include clear bonus terms, licensing details, RTP information, payout speed, responsive customer service, and transparent ownership. Players benefit most when real feedback is considered and when the content includes comparisons of different casinos that clearly highlight the pros and cons.

How do you approach content curation on your platform to ensure quality over quantity?

We focus on depth, accuracy, and usability. That means fewer generic reviews and more thoroughly researched content. Each review is written by someone with real industry experience. We also test casinos directly by registering and playing to include actual experiences and background information from insiders. Content updates are scheduled regularly, especially for fast-changing areas like bonuses or payment methods.

Are traditional review formats still effective, or do players now expect more interactive, digestible, or visual experiences?

Traditional reviews are still very common but sites like Casino-Groups are shifting towards shorter reviews that focus on the areas that truly matter. Comparison tools, filters, and tables help users digest complex info quickly. Many players now read reviews on mobile, so visual clarity and mobile optimization matter more than ever.

How do you ensure your content stays informative without overwhelming users with industry jargon or irrelevant details?

We aim to write content for users who are not part of the industry. Terms like non-sticky bonus or RTP are used only when necessary and always explained in simple, easy-to-understand language. The goal is to speak to both newcomers and experienced players without losing either audience. We also focus on what matters most to players, which is transparency, fairness and safety.

What role does content hierarchy and layout play in helping players quickly access what they’re looking for?

Having the right content hierarchy is key to whether users stay engaged or leave. It’s important to understand your audience so you can focus on the information that truly matters to them and present it in order of priority. The layout should be intuitive and consistent so that returning players know what to expect and can easily find the information they need.

How do you filter or vet operator information to ensure players are getting up-to-date and unbiased recommendations?

We do our own testing, plain and simple. We sign up, test the games, contact support, and check the local withdrawal methods. We also monitor watchdog forums, Trustpilot reviews, and community feedback. When we see unresolved complaints or predatory policies, we revisit and revise reviews immediately. Operator cooperation helps to kickstart the review process, but we never rely solely on their input.

Do you actively incorporate user behavior or feedback into your content strategy? How does this shape what you publish?

Player feedback, whether through contact forms or emails, often reveals insights we might otherwise miss. We also use analytics to better understand our users and to track how our reviews perform. This data helps us optimize our content to provide a better experience and ensure we meet the intent of our visitors.

What are the biggest red flags players should watch for in overhyped or misleading casino content?

Look out for reviews that exaggerate the positives and downplay the negatives of a casino. Generic text, fake authors, missing last-updated dates, and unrealistic promises are clear warning signs. If a site feels like it’s trying to sell rather than informing, it probably is.

Looking forward, how do you see the future of iGaming content evolving, especially as regulations tighten and audiences become more discerning?

Content will become more compliant, more transparent, and more user centric. Regulatory pressure will force affiliates to align with the standards of licensed operators. We’ll see more verified reviews, educational tools, personalization, and trust-building features like certification badges.

At the same time, content will need to become more interactive, personalized, and mobile-optimized to meet rising player expectations. The future of iGaming content isn’t louder—it’s smarter.