

Latest News
Bragg Launches Big Ticket Bonanza Gamification Tool
Bragg Gaming Group announced the launch of the latest gamification-led innovation to its award-winning Fuze marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns.
Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay. The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.
Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience.
The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation.
Offering a totally branded experience, campaigns are fully customisable to reflect the operator’s branding, including logos, colour schemes and thematic design elements.
At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing.
Players can access their ticket counts, prize history, via an in-play dedicated display.
The launch comes as part of Bragg’s strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners.
Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry.
The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events.
Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the US and the LatAm region, opening up new opportunities for growth globally.
Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, Big Ticket Bonanza is now available to all of Bragg’s casino content, aggregation and PAM partners and presents a huge opportunity to engage with players.
Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze player engagement toolset. Unlike static promotions, Fuze engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation.
Other tools available within Fuze include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology.
Matevž Mazij, Chief Executive Officer at Bragg Gaming Group said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.”
“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”
Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg’s operator partners to utilise Big Ticket Bonanza in their marketing strategy.
Vedran Maric, Head of iGaming at Senator Group, said: “Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process.”
“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”
The post Bragg Launches Big Ticket Bonanza Gamification Tool appeared first on European Gaming Industry News.
Latest News
SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera

SX Bet is the fastest-growing on-chain betting exchange—built for the future of sports and crypto.
SX Bet has officially launched on Berachain, marking the next milestone in its cross-chain expansion strategy. With over 2 million bets placed, $675 million wagered, and 93% year-over-year growth in volume, SX Bet is reshaping the future of sports betting — and Berachain is the next big stage.
SX Bet’s Berachain launch comes with a unique incentive structure designed to reward bettors for their activity. Users can now place bets using the native $HONEY stablecoin and earn $SXBRT, a receipt token that can be staked to the SX Vault on BeraHub to generate weekly yields in $BGT, Berachain’s governance token. The more you win, the more you earn.
SX Bet will be hosting a summer Berachain betting tournament with a 69,420 bet credit prize pool from May 31 – July 14th and airdropping bet credits to top Berachain communities.
But the Berachain deployment is not just about incentives. It’s about creating a scalable global liquidity hub for bettors and builders alike. Builders can leverage SX liquidity to launch their own custom betting frontends and experiences.
“SX Bet isn’t just a single dApp — it’s a betting protocol anyone can build on. With this Berachain launch, we’re not just growing SX, we’re growing the entire Web3 betting ecosystem,” said Andrew Young, SX Bet Project Lead.
The cross-chain architecture enables shared liquidity across multiple blockchains, allowing users to place bets on their preferred chain without sacrificing odds or depth.
Already the top sports betting dApp by volume on Arbitrum, SX Bet has achieved sustained growth without relying on ongoing incentives — proving that sharp odds, fast UX, and a product-first approach win. Bettors choose SX for its peer-to-peer, non-custodial, on-chain model — a platform with the best odds, deepest liquidity, and a clear message: winners are welcome.
SX Bet is setting the standard for scalable sports betting infrastructure in Web3.
For bettors: more rewards, deeper liquidity, and better odds.
For builders: a plug-and-play liquidity engine to leverage and build upon.
For chains: a sticky, high-volume dApp proven to drive user growth and retention.
Start betting and earning on Berachain today: bera.bet
The post SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera appeared first on Gaming and Gambling Industry in the Americas.
GAN Limited
SEGA SAMMY Completes Acquisition of GAN Limited

GAN Limited announced that it has completed its merger with an affiliate of SEGA SAMMY HOLDINGS INC.
SEGA SAMMY through its affiliated entity SEGA SAMMY CREATION INC. acquired all of the outstanding securities of GAN for $1.97 per share in cash, which represents a premium of over 121% to GAN’s closing stock price on November 7, 2023 (the trading day prior to the announcement that GAN entered into a merger agreement with SSC).
Seamus McGill, GAN’s Chief Executive Officer, said: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players. GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, said: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the U.S. market, along with significant technical and development resources. This marks a new chapter in SEGA SAMMY’s operations, and we look forward to serving our customers with increased product offerings and resources.”
B. Riley Securities Inc. served as financial advisor to GAN’s Special Committee and Board of Directors and Sheppard Mullin Richter & Hampton LLP is served as legal counsel to GAN. SMBC Nikko Securities served as SEGA SAMMY’s financial advisor and Greenberg Traurig acted as SEGA SAMMY’s legal counsel.
The post SEGA SAMMY Completes Acquisition of GAN Limited appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018