

Africa
World Sports Betting Partners with Comrades Marathon Association
World Sports Betting has become the Official Sports Betting Partner of the Comrades Marathon Association (CMA).
South Africa’s premier online sports betting platform has signed a three-year deal with the Comrades Marathon, kicking off now with the 2025 event and running through to the 2027 event, which will be the 100th edition of the Ultimate Human Race.
World Sports Betting was founded in 2002 and has been at the forefront of South African sports betting over the last decade. As the country’s premier online sports book, it offers a friendly, fast and secure online sports betting experience, with innovative markets tailored for its South African clients.
As part of its involvement at Comrades, World Sports Betting will help to place an even bigger focus on the world-class elite athletes that grace this world-famous ultramarathon. The World Sports Betting team will also be creating a vibe for runners in Westville, with a route activation about 15km to go from the finish. Traditionally, this is a point of the race that many runners need as much support as possible to keep tired legs going, and the vibrant support of this activation will help the runners go all in with their push for the finish.
“World Sports Betting is extremely proud to sponsor this landmark event. As a proudly South African brand, it’s important for us to align with local sporting events that not only showcase exceptional talent, but also reflect the rich spirit, diversity, and heritage of our vibrant country. We believe in backing platforms that unite communities, celebrate local excellence, and inspire the next generation of champions,” said Ryno Du Plessis, Chief Operating Officer at World Sports Betting.
CMA Chairperson Mqondisi Ngcobo said: “We are pleased to welcome World Sports Betting as the Official Sports Betting Partner to the Comrades Marathon. They will not only add immense value to our race-day activations, but their commitment to supporting iconic events aligns perfectly with the spirit of our ultramarathon. This partnership will undoubtedly enhance the experience for our runners and spectators alike, and we look forward to a successful collaboration that supports our athletes in achieving their goals.”
The 98th Comrades Marathon will be run on Sunday, 8 June 2025.
The post World Sports Betting Partners with Comrades Marathon Association appeared first on European Gaming Industry News.
Africa
SOFTSWISS Steps Onto The South African Tech Stage

SOFTSWISS, a global provider of iGaming software solutions, is making its first major public tech debut in South Africa as a proud partner of Africa Tech Week 2025, taking place in Cape Town from 3 – 4 June. Recognised as a leader in iGaming software solutions development, SOFTSWISS will also feature prominently on the speaker line-up, with its Deputy Chief Security Officer, Artem Bychkov, taking the stage as a key voice in the greater cybersecurity conversation.
Africa Tech Week has become one of the continent’s premier events for digital transformation, spotlighting cutting-edge technologies, global thought leaders, and the next wave of innovation shaping Africa’s future. With industry giants, trailblazers, and policymakers converging from across the world, this year’s event promises to set the tone for the continent’s tech agenda.
“Africa Tech Week isn’t just a tech event – it’s a catalyst for digital innovation and cross-continental collaboration,” says Bychkov. “We’re proud to be part of this vibrant ecosystem as it pushes the boundaries of what’s possible in Africa’s digital economy. I look forward to engaging with experts from around the world and sharing my experience in building strong defences against cyber risks.”
While SOFTSWISS sets the bar globally for iGaming technology and its sustainable usage, the company’s Africa strategy will see it focus strongly on expanding local partnerships, contributing to digital resilience, and promoting best practices in fields ranging from cybersecurity to responsible practices in iGaming.
This marks a focused approach in South Africa for the award-winning technology company, as it explores new opportunities and local collaborations. Bychkov’s keynote will focus on the shifting security landscape in emerging tech markets and how businesses can prepare for current and future digital risks.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Africa
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards

Emerging-markets gaming aggregator scoops prestigious prize at key East African summit in Tanzania
QTech Games, the leading game aggregator for all emerging markets, has won the Leader in Online Casino award for 2025 at the annual Sports Betting East Africa (SBEA+) Summit in Dar es Salaam, Tanzania, fending off strong competition from other leading lights, such as Pragmatic Play, SA Gaming and DST Gaming.
This sought-after award is perennially given to the best all-round online casino platform provider in the African space, one that has tailored innovative solutions for the East African igaming industry over the past 12 months and excelled in user engagement and sustained growth.
These SBEA+ Eventus Awards always recognise excellence and advancements in the East African igaming and sports betting sector. And this year was no different, celebrating a plethora of pioneers from outstanding operators, through progressive technological innovators and regulatory leaders, and on to distributors with the requisite scope and localised expertise to reliably ensure the provision of the most engaging and varied content for the planet’s second-most populous continent.
QTech Games’ CEO, Philip Doftvik, said: “We’re thrilled to have walked off with another notable award for the best overall digital casino provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa.
“This win is testimony to our diligent team at QTech, and to the constantly growing group of innovative suppliers that our offering represents. It’s a truly collaborative effort. We’ve made our name as the go-to aggregator for emerging markets and we remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond.”
The post QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards appeared first on European Gaming Industry News.
Africa
Cross Switch Bolsters African Footprint with Strategic Partnership with Pesawise

Cross Switch, a provider of class-leading payment solutions, has strengthened its African presence by officially launching services in Kenya and partnering with licensed local payment provider Pesawise.
This collaboration makes the most of Pesawise’s solid regulatory standing and trusted reputation, allowing Cross Switch to establish it’s footprint and, together with Pesawise, immediately deliver robust payment solutions to businesses, merchants and charitable organisations throughout Kenya.
Cross Switch brings to the partnership a highly scalable global payments infrastructure, allowing merchants simple and frictionless acceptance across multiple payment channels, including Visa, Mastercard, AmEx, mobile money and bank platforms.
Through Cross Switch’s unified platform, businesses can now take advantage of simplified payment processing, significantly reduced costs and faster transaction settlements.
The Cross Switch solution is tailored to support businesses of every shape and size, driving financial inclusion while at the same time empowering social impact organisations.
Numerous merchants across multiple sectors, including hospitality, e-commerce and delivery services and crypto (in approved markets) are already using Cross Switch’s innovative solutions on the African Continent and across Latin America. The confidence the Kenyan market has already shown in Cross Switch has already shown immediate effect in Kenya with the with Pesawise partnership.
Cross Switch has a powerful track record of success, and it relies on Pesawise, a nimble locally licensed payment provider with a young and dynamic management team, to contribute meaningfully to Cross Switch’s growth ambitions and customer-focused philosophy.
Cross Switch CEO Tim Davis said: “During the establishment phase of this partnership it is refreshing to see a shared common set of values with Pesawise, to provide our customers with best-in-class service levels and straightforward solutions. And a common mission to democratize technology and drive social impact across Africa. With their exceptional team and proven ability to provide relevant value-added services, we believe Pesawise will excel in the fast-moving fintech space.”
Pesawise, a fully regulated and authorised Payment Service Provider, is in good standing with the Central Bank of Kenya, ensuring rigorous compliance and secure handling of merchant funds in trusted Tier-1 banks.
Jamal Khan, CEO of Pesawise, said: “We’re thrilled to take this next step in our journey with Cross Switch as our technology partner. Their deep knowledge and robust technology solutions will enable us to provide innovative solutions tailored to the needs of emerging markets. Together, we aim to strengthen the digital payments ecosystem in Kenya. We’ve already secured key wins together—including supporting merchants like Glovo Kenya—through a combination of Cross Switch’s expertise and our dedicated local team.”
The post Cross Switch Bolsters African Footprint with Strategic Partnership with Pesawise appeared first on European Gaming Industry News.
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