

Africa
World Sports Betting Partners with Comrades Marathon Association
World Sports Betting has become the Official Sports Betting Partner of the Comrades Marathon Association (CMA).
South Africa’s premier online sports betting platform has signed a three-year deal with the Comrades Marathon, kicking off now with the 2025 event and running through to the 2027 event, which will be the 100th edition of the Ultimate Human Race.
World Sports Betting was founded in 2002 and has been at the forefront of South African sports betting over the last decade. As the country’s premier online sports book, it offers a friendly, fast and secure online sports betting experience, with innovative markets tailored for its South African clients.
As part of its involvement at Comrades, World Sports Betting will help to place an even bigger focus on the world-class elite athletes that grace this world-famous ultramarathon. The World Sports Betting team will also be creating a vibe for runners in Westville, with a route activation about 15km to go from the finish. Traditionally, this is a point of the race that many runners need as much support as possible to keep tired legs going, and the vibrant support of this activation will help the runners go all in with their push for the finish.
“World Sports Betting is extremely proud to sponsor this landmark event. As a proudly South African brand, it’s important for us to align with local sporting events that not only showcase exceptional talent, but also reflect the rich spirit, diversity, and heritage of our vibrant country. We believe in backing platforms that unite communities, celebrate local excellence, and inspire the next generation of champions,” said Ryno Du Plessis, Chief Operating Officer at World Sports Betting.
CMA Chairperson Mqondisi Ngcobo said: “We are pleased to welcome World Sports Betting as the Official Sports Betting Partner to the Comrades Marathon. They will not only add immense value to our race-day activations, but their commitment to supporting iconic events aligns perfectly with the spirit of our ultramarathon. This partnership will undoubtedly enhance the experience for our runners and spectators alike, and we look forward to a successful collaboration that supports our athletes in achieving their goals.”
The 98th Comrades Marathon will be run on Sunday, 8 June 2025.
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Africa
Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games

The Gaming Board of Tanzania (GBT) has warned parents about the risks posed by betting on PlayStation games, urging families to take action.
Last week, Daniel Olesumayan, Acting Director General of GBT, addressed the issue during a meeting with media editors organised by the Treasury Registrar’s Office.
The gathering aimed to increase awareness about gambling activities and clarify the GBT’s regulatory responsibilities. Olesumayan stressed the importance of keeping children away from gambling, highlighting that it is primarily the parents’ duty to supervise their children’s gadget usage.
“As parents, we must protect our children. It is important to track how they use gadgets intended to stimulate their minds. PlayStation games turned into gambling must only operate in board-approved locations,” he said.
The growth of Tanzania’s gambling industry is evident, with the GBT registering 62 companies and issuing a remarkable 8549 licenses in the 2024/25 financial year.
This number includes licenses for various activities, such as the National Lottery and sports betting, with some companies holding multiple licenses to operate different types of gambling across various locations.
“The sector’s tax revenue surged by 97 percent, from Sh131.9 billion in 2020/21 to Sh260 billion in 2024/25,” Mr Olesumayan said.
He also noted that the ability to place bets as low as Sh1000 has contributed to the impressive growth.
Even with recent advancements, the GBT still faces significant challenges, particularly with illegal slot machines that operate without registration. These machines often attract children, posing risks not only to minors but also to the integrity of the gambling sector.
To tackle these issues, GBT is looking to the future with plans to utilise technology for better management of the industry and also enhance the skills of staff for more effective oversight. The regulator has also established more zonal offices and recently banned foreigners from operating slot machines.
Additionally, the board is set to launch a nationwide responsible gaming campaign aimed at educating young people about the dangers of problem gambling and promoting safer gaming habits.
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Africa
Ghana Gaming Commission Introduces Mandatory Biometric Verification

The Ghana Gaming Commission has introduced a significant change to the gambling industry by mandating biometric identification for every bet placed within the country. This new rule applies to all forms of gambling including online and physical sportsbooks, casinos and promotional games. Alongside recent tax reforms, this measure represents a strong move toward modernising and securing the gambling landscape in Ghana.
Gambling operators are now required to integrate their platforms with the National Identification Authority’s (NIA) database. Every player must verify their identity using fingerprint or facial recognition technology both at the point of placing bets and when claiming winnings. The only acceptable form of identification will be the Ghana Card, issued by the NIA.
According to Emmanuel Siki Quainoo, the acting commissioner of the Gaming Commission, this initiative aims to protect the industry from criminal misuse and enforce stricter responsible gambling measures. It is designed to slow down betting activities, allowing players to make more thoughtful decisions regarding their gambling behaviour.
Operators have a strict timeline of just one month to fully implement and test these biometric verification systems. Non-compliance could result in suspension of licenses or refusal of renewals, as the Commission has pledged to enforce these regulations rigorously without exceptions.
The primary goals behind these updated regulations are to prevent fraud and stop underage gambling. Additionally, these measures aim to increase transparency in the gambling industry, which has been scrutinised over possible money laundering and unmonitored cash flows. By associating all gambling transactions with verified biometric data, authorities can more effectively monitor and identify irregular activities.
The mandatory biometric checks also enhance responsible gambling protections. Regulatory bodies can monitor dangerous betting behaviors, impose limits on spending, and provide exclusion options for self-excluded players. This policy is part of a larger national digital initiative that uses identity-based verification across multiple regulated sectors.
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Africa
QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa

Leading distributor for emerging markets announces the fulfilment of its new dedicated role for East Africa, based in Kenya
QTech Games, the leading game aggregator for all emerging markets, has recruited Agatha Wanjugu for the new role of Sales Manager for East Africa, as it continues its concerted push into the African market.
Based in Kenya, Agatha joins QTech Games after successful stints at iGaming Afrika, where she served with distinction as Business Development Manager – and, more recently, Pragmatic Play where she spent several years as Account Manager for Africa. In this previous position, she routinely proved herself in both account management and business development capacities, building and maintaining enduring client relationships, collaborating with sales forces and technical departments to optimise the overall customer experience.
This experience has seen Agatha establish a reputation as a natural leader with a communicative and consultative approach. Her igaming insights and recommendations for the region have helped deliver on revenue targets and inform strategic guidance, advancing the sales cycle and populating its pipeline with new leads.
Now Agatha brings those transferable skills to bear at the sector’s leading aggregator for developing markets, where she will be responsible for managing and growing QTech’s existing partners in East Africa.
QTech Games CEO, Philip Doftvik, said: “We’re thrilled that Agatha is already underway in her new role at QTech Games, as we train our sights and broaden our scope across East Africa. She is a precocious and natural sales lead and account manager, with the ability to develop client growth or retention strategies.
“She’ll be a true asset to both QTech Games and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth ambitions here in the coming years. Ultimately, we want to dominate and build a stellar and agile brand in the region.”
Agatha Wanjugu added: “I’m excited to be starting at QTech Games, and really feel they have given me the support to put my shoulder to the wheel for expansion in this bubbling and evolving marketplace.
“I’ll be responsible for managing QTech’s existing East African partners, alongside stewarding our expansion into neighbouring local territories. I’ve always based my business relationships on the ability to add value. Working with QTech, I’ve not only found a string of products that complement the different igaming verticals but also a strong, experienced team who are client-focused and always eager to make it work for the client.”
The post QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa appeared first on European Gaming Industry News.
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