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Gordon Moody Partners with No Trace to Produce the Short Film “Terminal”

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Gordon Moody, a leading charity providing support for individuals affected by gambling addiction, has partnered with No Trace to produce the upcoming short film “Terminal,” which tells the story of a young British South-Asian man grappling with addiction to fixed odds betting terminals (FOBTs). This collaboration aims to raise awareness of the devastating impact of gambling addiction and provide support to those in need.

Terminal follows the journey of a young man called Rav, played by Jaz Singh Deol as he becomes increasingly consumed by his addiction to FOBTs. The film explores the psychological and emotional toll it takes on his relationships, his mental health and his future whilst highlighting the often-overlooked experiences of individuals from minority communities with its raw, empathetic portrayal of the struggles faced by those battling gambling addiction.

Gordon Moody CEO Monica Shafaq said: “We are thrilled to partner with Terminal to help shine a light on the challenges faced by individuals living with gambling harm, particularly within the British South-Asian community. This powerful film provides a much-needed narrative that speaks to the heart of the issue, allowing us to reach new audiences and foster a deeper understanding of the realities of gambling related harm and the stigma faced by many which prevents them from reaching out for help. At Gordon Moody, we are dedicated to offering life-changing support, and we hope this film will spark meaningful conversations for those that the film resonates with.”

Writer/Director of Terminal, Sunny Bahia, said: “Terminal is not just a film, it’s a conversation starter. Gambling addiction is a hidden struggle that often goes undiscussed, especially in communities where stigma and silence prevail. My goal with this film was to create a piece that is both artistically compelling and also socially relevant whilst remaining true to my own experiences with gambling harm. Having the support of Gordon Moody on this project has been an incredibly rewarding experience, and I hope the film opens doors for more awareness, more support, and ultimately, more lives saved.”

Lead Actor, Jaz Singh Deol who plays Rav, said: “Portraying a character who develops and struggles with gambling addiction was both challenging and deeply meaningful. Preparing for the role has opened my eyes to an issue that affects millions, yet remains largely invisible. I hope this film helps break the stigma around addiction and encourages more people to seek help. It’s been an honour to bring this important story to life and to collaborate with Gordon Moody.”

Gordon Moody is hosting an exclusive private media screening and panel discussion on Thursday 10 April. The screening will take place at the Birmingham Odeon Cinema from 2 pm.

The post Gordon Moody Partners with No Trace to Produce the Short Film “Terminal” appeared first on European Gaming Industry News.

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SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios

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Light & Wonder and ELK Studios’ games to be unleashed on Mexican market

Global entertainment brand SkillOnNet has expanded its existing partnerships with Light & Wonder and ELK Studios by launching their premium gaming content in the burgeoning Mexican market.

This expansion reinforces SkillOnNet’s commitment to delivering top-tier gaming experiences to players in regulated markets across the globe.

Players in Mexico will now have access to a rich portfolio of Light & Wonder and Elk Studios titles on SkillOnNet-powered Spanish-language casino brands, including its flagship, PlayUZU.

Light & Wonder is a global gaming powerhouse that developed some of the world’s most famous slot games, including ‘Dragon Train’, ‘Hot Hot Blazing Locks’, ‘Double Dragon’, ‘Squid Game’ and ‘Stargate Megaways’.

In 2021, the company acquired maverick Swedish game developer, ELK Studios. ELK is known for cutting-edge games that blend unique storytelling and humour with off-the-chart playability, such as ‘Nitropolis’, ‘Tinkerbot’ and ‘Pirot’, as well as for its signature X-iter and CollectR mechanics.

Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to bring Light & Wonder’s and Elk Studios’ superb portfolios to our Mexican customers. Both studios have a strong reputation for developing world-class content, and their games have already proven to be hugely popular in other markets. By strengthening these partnerships, we continue to offer our players in Mexico an unmatched gaming experience with top-tier titles.”

Jack Riley, Commercial Account Director at Light & Wonder said: “It’s great to build on our highly successful partnership with SkillOnNet, enhancing our shared commitment to delivering high-quality, immersive gaming experiences. Through this expansion, we’re ensuring that more players have access to the rich variety of games that have made Light & Wonder and ELK Gaming leaders in the industry.”

The post SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios appeared first on Gaming and Gambling Industry in the Americas.

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SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET

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AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025

Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated €80 billion in global betting turnover annually.

Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.

Alpha Odds is offered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.

Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS.  In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.

Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”

The post SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET appeared first on European Gaming Industry News.

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Ascend on a bountiful quest in King of the Sky: Hit the Bonus™

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Studio’s latest release captivates with its double Bonus Game offering

Playson, the renowned-digital entertainment supplier, takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols.

A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.

Amplifying bonus play, an additional Eagle’s Bonus game is triggered when six or more Eagle symbols, or their combination with Jackpot or Mystery icons of the corresponding trigger type, land.

In an eye-catching twist to the iconic Playson series, the Eagle’s Bonus offers players the chance to secure lavish returns via 10 paylines as well as an array of bonus winning combinations.

Three respins are granted at the beginning of the round, with each new symbol landing resetting the number of respins to three. Fortunate players filling the bonus grid in its entirety will see the Grand Jackpot of 1,000x awarded, in addition to all winning combinations scored during the bonus game.

For players particularly enthused by bonus play, an Ultra Bonus game is also available for purchase guaranteeing increased multipliers and boosted potential of jackpot wins.

King of the Sky: Hit the Bonus™ marks Playson’s latest blockbuster release of 2025, showcasing its commitment to consistently enhance its game families with fresh features for players to enjoy worldwide.

Tamas Kusztos, CCO at Playson, said: “We invite players to claim their throne as king of the sky in our latest addition to the iconic Hit the Bonus series, dazzling with its plethora of bonus symbols including mystery, boost, golden coin, sticky bonus and jackpot icons.

“The Eagle’s Bonus game offering wins via its paylines and winning combinations adds an extra spark, with lightning animations and the game’s stormy colour palette capturing the essence of the boundless blue empyrean.”

The post Ascend on a bountiful quest in King of the Sky: Hit the Bonus™ appeared first on European Gaming Industry News.

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