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More bang for your buck

Published

4 months ago

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Troy Paul of SGG Media, on why streamers and influencer amplification are fast becoming the cornerstone of media activation for sportsbook and casino brands

 

Amplification is crucial to getting the most out of marketing activity and spend, but it’s something that very few online sportsbook brands are doing, let alone getting right.

Amplification means taking marketing campaigns and materials and “amplifying” them through targeted influencers that get the messaging in front of even more people.

Let me explain by way of example.

An operator will pay an athlete millions of dollars a year to create social posts about its sportsbook and offering, including new bonuses and Sunday Football Picks.

Let’s say the athlete is making a post on Monday that says he loves the Kansas City Chiefs in that week’s game and that DraftKings is offering a boost to all players who tail his bet slip.

This post will generate a decent number of impressions and clicks, but this can be “amplified” by having the top Kansas City Chiefs fan accounts retweet it on X or create an Insta story around it.

These influencers will then say things like “I love this play” or “KC fans, don’t miss out!”, boosting the message to more people and ultimately driving engagement and interaction.

In many cases, we have taken posts that will generate around 50,000 impressions and through our network of influencers, make that post go viral with 10x-20x engagement and reach.

Sportsbooks spend millions on their celebrity partnerships and brand ambassadors, but for a few thousand dollars, amplification can turbo-charge engagement with that content and transform KPIs.

And it’s not just sportsbooks that can benefit from this – so too can online casinos, casinos, racetracks and tribal casinos and sportsbooks.

 

Mastering the art of amplification

The channels through which amplification is the most effective are evolving with live streaming very much king these days.

The audiences behind popular sports and casino live streams are extremely loyal, and those who can lead an audience through an entertaining stream are becoming instrumental to operator growth.

Streamers are the new celebrities and the space as a whole has tons of latent potential to explore and growth to unlock, especially in terms of a media play.

In terms of how it works relating to amplification, let’s take a Tuesday NBA team in a mid-level market as an example. Most NBA fans don’t even know the game is on, let alone where to watch it.

If a popular streamer had the necessary media access to live stream the game, his loyal audience would tune in to watch the stream regardless and then in turn be introduced to the NBA.

Streamers ultimately create a community around the content they are watching, and this can directly translate to a growing audience around a sport, team, player or, of course, a betting brand.

 

Sportsbook and casino brands need to get in on the amplification action

This is why sportsbook and casino brands need to sign with streamers early and use them to support marketing campaigns and growth initiatives.

For me, developing a product around a streamer’s audience will prove to be an immensely important aspect for growing brand equity and boosting engagement in the months and years ahead.

For example, a client of ours recently created a 1SC promo link for the first 5,000 users to log into their account through the link. The stream reached the 5,000-user cap in 24 hours.

This means 5,000 unique accounts logged into and/or wagered through the social casino account in the 24-hour period, which is an insane metric.

This stands as a perfect example of how an operator can build out a campaign targeted at streaming, and how amplification through streaming resulted in success.

 

There are tons of opportunities to explore

Of course, this is just one example and there are loads of opportunities for both operators and content creators to get into.

Streamers that can leverage platforms like X, Instagram and TikTok to create a loyal audience that shows up daily for their content will be in an excellent position to monetise through partnerships.

The operators that recognise this trend early, and we are still in the early days of streaming and amplification, will get ahead of the curve in the ever-changing landscape of media activation.

But where there are opportunities there are also challenges and streaming is no different. The big one here is that no post-editing can be done as everything is broadcast in real-time.

This makes it imperative that streaming hosts are well versed in the sportsbook/casino’s brand guidelines and the compliance and responsible gambling elements that come along with it.

 

Influencer amplification is the cornerstone of media activation

With influencer amplification, brands don’t need to spend millions of dollars with Google AdSense or Meta ads to target fans – even though this is what’s been done up until this point.

With streaming and general influencer amplification, campaigns can be delivered directly to fans that genuinely care about the content.

What’s more, this can be done for pennies on the dollar of what traditional media would cost, and with a much better return.

In short, online and land-based gambling brands can get more bang for their buck.

The post More bang for your buck appeared first on Gaming and Gambling Industry in the Americas.

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Sky Bet extends sponsorship of The Overlap

Published

14 hours ago

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August 7, 2025

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Reading Time: < 1 minute

 

Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.

As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.

Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.

Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.

The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.

Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.

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7 Best Crypto & Bitcoin Casinos for August 2025

Published

15 hours ago

on

August 7, 2025

By

Reading Time: 6 minutes

SatoshiGamblers just released their brutal August 2025 rankings for crypto casino platforms. These maniacs spent months getting rekt by scam operators so you don’t have to. The crypto gambling world is full of exit scams and frozen withdrawals, but their team found seven bitcoin casino sites that actually pay out.

The bitcoin casino industry is completely fucked right now. Every day brings another “revolutionary” platform promising instant riches. Most steal your money faster than a pickpocket in Vegas. Smart players stick with SatoshiGamblers.com because they’re the only crypto casino reviews site crazy enough to deposit real money and call out the scammers by name.

Their crew got destroyed testing 200+ crypto gaming platforms over six months. Lost thousands finding which ones actually work. These seven bitcoin casino games sites survived the torture test. Real deposits, real games, real withdrawals that actually hit wallets.

TOP 7 Bitcoin & Crypto Casinos for August 2025

Casino Welcome Bonus Player Rating
Claps Casino 170% + 35 FS (No Wagering) ⭐ 4.9
Stake $55 Stake Cash + 550K GC ⭐ 4.8
BC.Game 100% + 400 FS + 20 Free Bets ⭐ 4.8
Rollbit $500 Trading Bonus + Futures ⭐ 4.7
Roobet 20% Cashback + Exclusive Games ⭐ 4.7
Thunderpick 100% + 500 FS + Esports ⭐ 4.6
Wild.io 200% + Weekly Cashback ⭐ 4.6

Top 7 Bitcoin & Crypto Casinos – Complete Analysis

Claps Casino – Best Overall Crypto Casino Experience

Claps Casino runs circles around the competition because they don’t lie to your face. Most crypto casino online operators promise instant payouts then invent random verification bullshit when you try withdrawing. Claps just pays – simple as that.

Platform Details:

  • Launched: 2024
  • License: Anjouan Gaming Authority
  • Games: 2,500+ premium titles
  • Min Deposit: 10 USDT
  • Withdrawal Speed: Under 10 minutes
  • Supported Crypto: Bitcoin, ETH, USDT, BNB, TRX, LTC, USDC

Bonus Package:

  • 170% welcome match + 35 spins (zero wagering)
  • 20 free spins for email verification
  • 50% weekly reload bonuses
  • Real VIP cashback that pays

Been cashing out from Claps twenty times now. Fastest was 3 minutes, slowest was 9 minutes. Their support doesn’t ghost you like other places. This best crypto casino actually gives a damn about players instead of treating them like walking ATMs.

Stake – The Crypto Casino Empire

 

Stake survived seven years without exit scamming, which makes them ancient in crypto years. They kept paying during every bear market while smaller bitcoin casino sites vanished with player funds. Eddie’s streams alone bring more traffic than most platforms see in a year.

Core Stats:

  • Operating Since: 2017
  • License: Curaçao eGaming
  • Game Library: 3,000+ including originals
  • Payout Time: 30-60 minutes
  • Extra Features: Sportsbook, live streams, social

Player Rewards:

  • $55 starter cash + 550K gold coins
  • Daily tournaments with real prizes
  • VIP benefits worth pursuing
  • Weekly reload promotions

Watching Stake streams is pure degeneracy. Chat moves faster than cocaine-fueled day traders. Rain drops hit constantly with real money flying around. This bitcoin casino turned gambling into a social media experience.

BC.Game – Crypto Casino Games Overload

BC.Game collected 8,000+ games like some kind of digital hoarder. Their crash games alone will ruin your sleep schedule and bank account. If you get bored here, gambling might not be your problem.

Platform Overview:

  • Established: 2017
  • License: Curaçao eGaming
  • Total Games: 8,000+ time killers
  • Processing: Same-day payouts
  • Unique Features: Crypto faucet, 60+ altcoins

Bonus Madness:

  • 100% match + 400 spins + 20 free bets
  • Daily login rewards
  • XP progression system
  • Monthly cashback drops

Game selection is absolutely ridiculous. Slots, tables, crash games, sports betting, lottery tickets. Everything works on mobile without crashing every five minutes. This crypto gambling site accepts more random coins than most exchanges even list.

Rollbit – Trading Meets Crypto Gambling

 

Rollbit figured out how to lose money twice as fast by combining crypto trading with casino games. Their 1000x leverage trading battles attract the most degenerate gamblers and traders under one cursed roof.

Platform Intel:

  • Founded: 2020
  • License: Curaçao eGaming
  • Games: 2,500+ plus trading features
  • Processing: 2-5 hours
  • Specialty: Trading competitions + casino

Hybrid Bonuses:

  • $500 trading bonus for futures
  • NFT lottery tickets
  • Trading battle prizes
  • Rollbot NFT benefits

Trade shitcoins with insane leverage while spinning slots between positions. Perfect recipe for complete financial destruction. This bitcoin casino sites hybrid attracts people who think regular gambling isn’t risky enough.

Roobet – Streamer’s Paradise Casino

 

Every Twitch gambling streamer uses Roobet because it actually works during live streams. No lag, no crashes, no mysterious “technical difficulties” when someone hits big. The platform handles thousands of viewers without breaking.

Streaming Stats:

  • Launched: 2019
  • License: Curaçao eGaming
  • Games: 3,000+ streamer favorites
  • Withdrawal: 1-4 hours
  • Focus: Content creator integration

Creator Benefits:

  • 20% cashback on all losses
  • Roowards loyalty system
  • Exclusive game access
  • Streamer promotional codes

Streamers love Roobet because the cashback actually shows up without begging customer support for weeks. Chat integration works perfectly for giveaways. This crypto casino online understands that content creators built the entire industry.

Thunderpick – Esports Betting Revolution

 

Thunderpick mixed esports betting with traditional casino games for kids who grew up watching competitive gaming. Bet on CS:GO pros in the morning, spin slots during lunch break, place Dota 2 wagers before bed.

Gaming Focus:

  • Established: 2017
  • License: Curaçao eGaming
  • Games: 3,000+ plus full esports book
  • Processing: 15 minutes – 2 hours
  • Specialty: Esports integration

Gamer Rewards:

  • 100% casino bonus + 500 free spins
  • Esports betting bonuses
  • Tournament entry prizes
  • Gaming community perks

Finally someone built a platform for people who understand esports better than traditional sports. Odds are competitive and the top crypto casino section doesn’t feel like an afterthought bolted onto a sportsbook.

Wild.io – Modern Crypto Casino Excellence

 

Wild.io launched last year with everything players actually want – fast loading, readable terms, mobile that doesn’t suck, and withdrawals that work. Shows what happens when competent people build a platform from scratch.

Modern Features:

  • Launch Year: 2023
  • License: Curaçao eGaming
  • Games: 2,000+ optimized titles
  • Processing: Instant withdrawals
  • Tech: Latest crypto infrastructure

Player-First Bonuses:

  • 200% welcome bonus up to 1 BTC
  • Weekly cashback programs
  • Reload bonuses for all levels
  • VIP treatment from day one

Everything works because they built it right the first time. No legacy code held together with digital duct tape. This bitcoin online casino was designed for modern players who expect things to actually function.

Why Crypto Casino Dominates Traditional Gambling

Regular online casinos still operate like it’s 1995. They want passport scans, utility bills, blood samples, and your mother’s maiden name before letting you play. Meanwhile crypto casino platforms processed three withdrawals and started the next session.

Bitcoin casino sites skip the banking middleman entirely. Most crypto gaming operations only need an email address to start playing. No waiting three days for bank transfers or explaining gambling charges to your spouse.

Provably fair systems let you verify every game result yourself. Good luck getting that transparency from Vegas casinos. Crypto gambling sites offer better bonuses because they don’t pay ridiculous fees to credit card companies.

Our Choice – Claps Casino: Best Overall Crypto Casino Excellence

Claps Casino earned the top spot by actually delivering what they promise. Most bitcoin casino operators advertise instant payouts then suddenly need “additional verification” when you win big. Claps processes everything under 10 minutes without inventing new hoops to jump through.

Their zero-wagering bonuses aren’t marketing tricks with impossible fine print. Win money, keep money, withdraw money. Customer support responds with solutions instead of copy-paste excuses.

Thousands of players already migrated to Claps because it actually works. Fast payouts, honest bonuses, human support. Experience what crypto gambling should have been from the beginning.

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SPRIBE Drops Aviator Challenges

Published

18 hours ago

on

August 7, 2025

By

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Reading Time: 2 minutes

 

The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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