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Inspired Entertainment Announces Long-term Contract Extension with Buzz Bingo

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Inspired Entertainment has announced a long-term contract extension of its partnership with Buzz Bingo, Britain’s leading omni-channel bingo operator.

This contract extension marks a significant milestone in the long-standing collaboration between Inspired and Buzz Bingo, ensuring the supply of 500 Category B3 and C terminals across 79 Buzz Bingo venues. This renewed agreement not only underscores Inspired’s commitment to delivering premier gaming solutions but also highlights the strong partnership that has been cultivated over the years.

“We’re delighted to extend our partnership with Buzz Bingo. This agreement is a testament to the strength of our collaboration and our shared dedication to enhancing the gaming experience. We look forward to continuing our work together and providing exceptional products for Buzz Bingo,” said Brooks Pierce, President and CEO of Inspired.

“We’ve developed a strong working relationship with Inspired and are pleased to extend our agreement. This announcement reinforces our commitment to prioritising our customers experiences, and we are excited about the future of our partnership,” said Mike Douglas, Head of Machine Product at Buzz Bingo.

The partnership between Inspired and Buzz Bingo has been instrumental in shaping the bingo landscape in the UK. Both companies are committed to serving their players with high-quality games and exceptional service, and this contract extension sets the stage for further innovations in the coming years.

The post Inspired Entertainment Announces Long-term Contract Extension with Buzz Bingo appeared first on European Gaming Industry News.

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SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience

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SOFTSWISS brought high-octane energy to São Paulo during SiGMA Americas 2025 week with “Race Like a Legend,” an exclusive motorsport experience hosted by Rubens Barrichello, the company’s Non-Executive Director in Latin America.

The thrilling event united industry leaders and partners for a day of speed, strategy, and connection – combining live demo runs performed by Rubens himself, fun races, simulators, and an authentic Brazilian BBQ.

Participants got a chance to share this unique experience with the Formula One legend, tapping into the adrenaline and emotion that define both motorsport and ambitious business partnerships.

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, said: “This event was all about celebrating trust, performance, and shared goals – values that matter both on the track and in business. When you’re racing with the right people, every challenge becomes an opportunity.” 

Earlier that week, Rubens Barrichello opened the official SiGMA Americas 2025 summit with a powerful keynote address and ceremonial ribbon-cutting, marking the start of one of the most anticipated events in the industry calendar. His message focused on leadership, local expertise, and partnership as drivers of sustainable growth in Latin America.

Taking the stage with a talk titled “Success Is About Who You Race With,” Barrichello shared lessons from his racing career and reflected on how precision, teamwork, and trust fuel lasting success in business. As a token of appreciation, SOFTSWISS presented special gifts to attendees who posed the most insightful questions during the session.

During SiGMA Americas, SOFTSWISS also announced its collaboration with legendary motorsport brand Sparco, resulting in a limited-edition casual apparel collection inspired by the iconic career of Rubens Barrichello. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience appeared first on Gaming and Gambling Industry in the Americas.

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ULIS and LFP Signed a Partnership

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ULIS and French professional football league (LFP) entered into a partnership agreement to safeguard the integrity of French professional football

The United Lotteries for Integrity in Sports (ULIS), the integrity body for state lotteries, has signed a cooperation agreement with the French professional football league Ligue de Football Professionnel (LFP) to reinforce the protection of sports integrity in France’s top-tier football competitions, Ligue 1 McDonald’s and Ligue 2 BKT. This new partnership reflects the shared determination of both organizations to uphold the principles of transparency, fairness, and ethical conduct in sport.

This agreement facilitates the exchange of crucial information between ULIS and the LFP to prevent and combat competition manipulation threats to football. As part of its operational role, ULIS will conduct pre-season integrity assessments of clubs and other stakeholders, ensuring that the foundations of French professional football remain strong and trustworthy.

The LFP, which is responsible for managing professional football in France under the regulations of the French Football Federation, has a longstanding commitment to creating an environment in which professional clubs can operate effectively and fairly. This collaboration with ULIS underscores the LFP’s dedication to maintaining the highest standards of professionalism and integrity within the sport.

Speaking about the agreement ULIS President Gilles Maillet said: “This partnership reinforces the collective efforts of ULIS and the LFP to ensure that Ligue 1 McDonald’s and Ligue 2 BKT remain synonymous with fair play and ethical excellence. It represents an extra instrument to protect the integrity of French football. ULIS has always been committed to ensure the integrity of French sports and we will continue to do so now with the additional support of the LFP.”

The announcement of this partnership agreement highlights the vital role of international collaboration that integrity bodies like ULIS play in addressing the complex challenges of competition manipulation and misuse of betting practices. By leveraging their expertise both organizations also aim to promote a positive sporting environment for players and football fans.

The post ULIS and LFP Signed a Partnership appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – April 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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WyoLotto’s COO, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG. Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Programme. WyoLotto’s Responsible Gambling Programme includes an in depth plan to ensure the organisation honours its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.

As Hard Rock Hotel & Casino Tejon moves closer to its highly anticipated grand opening, the company is engaging with the Kern County community through exclusive informational sessions at Bakersfield College’s Renegade Event Room located at 1801 Panorama Drive. The first session, held on April 4, provided local leaders and invited guests with insights into upcoming job and vendor opportunities in the region. The second session took place on April 5 from 10:00 AM to 12:30 PM. Job opportunities for Hard Rock Hotel & Casino Tejon will be posted on the recruitment site, www.gotoworkhappy.com, starting in May.

An investigation by the Delaware Division of Gaming Enforcement (DGE) into VGW Luckyland – a subsidiary of the Australian-based VGW Holdings – revealed that VGW Luckyland was operating illegal online gaming. Delaware officials concluded that VGW misrepresented its services as a promotional sweepstakes while enabling players to purchase coins for casino-style games, leading to potential cash winnings. These types of real-money games offered to Delaware residents by an unlicensed entity violate the Delaware Constitution, the Delaware Penal Code and the Delaware Gaming Competitiveness Act of 2012. With the support of the Delaware State Lottery, DGE issued a cease-and-desist order to VGW.

Partnerships

AC Milan announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America. Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.

Scientific Games’ SciQ retail technology is set to roll out at North Carolina Education Lottery retailers as part of the Lottery’s focus on improving the retail environment for its Scratch-Off games. The company will deploy 1000 SciQ units at lottery retailers across North Carolina. NCEL Scratch-Off games represented more than $2.9 billion in retail sales in fiscal year 2024, anchoring NCEL among the world’s top 15 performing instant game lotteries (La Fleur’s 2024 World Almanac). Offering real-time scratch game inventory management data that amplifies the power of Scientific Games’ SciTrak predictive ordering system used by NCEL, SciQ creates supply chain efficiencies proven to lift scratch game sales.

The post Gaming Americas Weekly Roundup – April 7-13 appeared first on European Gaming Industry News.

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