The Netherlands Gaming Authority (KSA) has completed the announced investigation into betting tip platform Analyse Master. No violations by licensees were found. However, the KSA is concerned about the nature and success of the platform, because many young adults use it and they are more susceptible to gambling addiction.

In the fall of 2024, journalistic platform Pointer published an investigation into the sports betting tip platform Analyse Master and its associated Telegram channel. The platform provides tips for sports betting and references to gambling providers. The platform is also promoted by various role models. Because the use of role models for the promotion of online gambling is prohibited, the KSA launched an investigation.

In the context of this investigation, the KSA spoke with the two license holders that were mentioned on the Telegram channel and the platform. The conversations revealed that one of the two companies had a collaboration with the platform, but terminated it of its own accord when it became apparent that advertising with role models was also being made. The other party advertised on Telegram via purchased advertising space, but without collaboration with Analyse Master. Due to the association with role models and the targeting of young adults by Analyse Master, this party has stopped advertising within this Telegram channel.

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With that, they have both acted correctly according to the KSA and there is no violation. The KSA emphasised again that providers are themselves responsible for their advertising expressions, even if these are purchased from or by an external partner. The KSA also expects gambling companies to be alert to the misuse of their name on such platforms.

Because Analyse Master itself is not a gambling provider, the KSA cannot take enforcement action against the platform.

Chairman of the Board, Michel Groothuizen, said: “The current advertising bans apply specifically to gambling providers, and not to third parties such as Analyse Master. The fact that there are channels on social media that promote sports betting among young adults is a very undesirable and worrying development, because young adults are vulnerable and susceptible to gambling addiction. I am pleased that State Secretary Struycken also announced in his recent vision on gambling that he wants to adjust the advertising rules, so that we as a supervisory authority can also take active action against these types of parties.”

BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.

White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.

In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.

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Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”

Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”

While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.

BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.