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ALT Sports Data and bet365 Announce Global Partnership

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ALT Sports Data, the leader in providing comprehensive sports betting data engagement solutions for alternative and emerging sports, has announced a global partnership with bet365, one of the world’s leading online gambling companies. This collaboration aims to bring innovative sports betting experiences to a broader audience by leveraging ALT Sports Data’s official sports partnerships and bet365’s extensive reach and market expertise.

Through this partnership, bet365 will leverage ALT Sports Data’s official data analytics, real-time information and unique fan access across their growing portfolio of premier sports properties. This initiative will provide bet365 with access to a wide range of new betting opportunities and audiences, driven by the most accurate and detailed data available.

As the sports betting industry expands, there is a growing demand for fresh and unique betting opportunities that appeal to a broader audience. ALT Sports Data excels in delivering critical insights for sports that have traditionally been underrepresented in betting markets. By partnering with bet365, this collaboration aims to not only diversify the sports covered but also to drive engagement from new and differentiated bettors who are eager for engaging and different betting options.

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“We are thrilled to collaborate with bet365, a true global leader in sports betting. This partnership marks a significant step in our mission to bring alternative sports into the mainstream. By providing data that drives new and differentiated sports bettors, we are creating a dynamic betting environment that will appeal to a wider range of sports fans,” said Joe Dunnigan, Founder/ CEO of ALT Sports Data.

For bet365, this partnership represents a strategic move to diversify its offerings and further enhance its position as a market leader. By incorporating ALT Sports Data’s innovative data solutions, bet365 will be able to offer more customised and engaging betting markets, attracting not only existing users but also new and differentiated bettors who make up the 1B+ global fans of the alternative sports audience.

“ALT Sports Data provides us with access to an exclusive audience with advanced insights, and we are excited to partner with an industry leader. We look forward to integrating new developments as we continue to create the best player experience for our customers,” said a bet365 spokesperson.

The post ALT Sports Data and bet365 Announce Global Partnership appeared first on European Gaming Industry News.

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Conferences in Europe

2025 Gaming in Holland Conference announces headline speakers

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The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, is proud to announce its first confirmed speakers.

The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.

 

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First speakers announced

We are very happy to welcome the following key decision makers to our speaker line-up:

  • Arjan Blok, CEO, Nederlandse Loterij
  • Renske Fikkers, Head of Market Supervision, Netherlands Gambling Authority
  • Justin Franssen, Partner, Franssen Tolboom Advocaten
  • Dr. Andreas Ditsche, CEO, iGaming.com
  • Josh Hodgson, COO, H2 Gambling Capital

 

About the 2025 GiH Conference: A Change is Gonna Come?

Recently, Teun Struycken, State Secretary for Legal Protection, announced a far-reaching revision of the Dutch Remote Gambling Act.

This month, the Dutch Lower House will hold roundtable discussions on the current state of the regulated gambling market. These roundtable discussions will be followed by an in-depth debate with the state secretary on March 27.

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Naturally, this means that there will be plenty to discuss at this year’s Gaming in Holland Conference. Don’t miss it if you want to keep abreast of the latest developments.

As always, all-day networking, our traditional canal boat tour, and networking drinks at Holland Casino are included in the event.

Last but not least, the “Dutch Online Casino of the Year” award ceremony will be part of the post-conference networking drinks. Don’t miss the festivities!

 

Registration now open

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Early bird registration is now open: https://bit.ly/GiHC2025. Don’t miss it!

The post 2025 Gaming in Holland Conference announces headline speakers appeared first on European Gaming Industry News.

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2025 Men’s College Basketball Tournament

bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament

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bet365, the leading sports betting brand, and Incentive Games, a premier B2B games provider, are excited to announce the return of the highly anticipated ‘bet365 Bracket Challenge’—the ultimate free-to-play predictor game with a potential $10 million jackpot.

Launching on Sunday, March 16, just in time for the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ allows basketball fans to test their knowledge and prediction skills. With a grand prize of $100,000 and a leader board rewarding the top 5,000 players, the competition is set to be bigger than ever.

For the player who achieves the elusive perfect bracket, $10 Million prize awaits!

Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.

This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.

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Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”

A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”

The post bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament appeared first on Gaming and Gambling Industry in the Americas.

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BGaming

BGaming Expands into Brazil with Pixbet Partnership

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Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet

Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.

This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.

Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.

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The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.

Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.

Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”

Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.

This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”

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The post BGaming Expands into Brazil with Pixbet Partnership appeared first on Gaming and Gambling Industry in the Americas.

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