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How to Drive Traffic Without Caps and Earn Without Limits Betmen Affiliates x Marsa Team

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6 months ago

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If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.

How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.

We can see two issues with this partnership model:

1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.

2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:

This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?

The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.

Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.

The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.

The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.

How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:

  1. Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
  2. Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.

It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!

Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.

The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.

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BetRivers

Rush Street Interactive Launches Industry’s First Integrated Payments Debit Solution at BetRivers, in partnership with Sightline Payments

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2 hours ago

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September 19, 2025

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Sightline Payments® and Rush Street Interactive announced the launch of the gaming industry’s first integrated debit payments solution, debuting on the RSI’s BetRivers® platform.

Rush Street Interactive (RSI) partnered with Sightline to design and launch a groundbreaking program that enhances the way BetRivers customers interact with its proprietary online gaming platform. The collaboration with Sightline underscores RSI’s commitment to putting players first by introducing a first-of-its-kind functionality that delivers secure, seamless, and convenient access to player account balances, setting a new standard for user experience in the gaming industry. Branded as BetRivers Debit, this white-labeled version of Sightline Debit transforms how customers access and use their funds. With this frictionless and customer-centric solution, BetRivers customers gain instant access to their available wagering balance anytime, anywhere and anyway, eliminating the need to repeatedly withdraw and redeposit. RSI anticipates the innovation will help reduce churn and the high payment costs that accompany it.

Beyond convenience, BetRivers Debit includes enhanced protections for patrons: FDIC insurance coverage, advanced fraud security features, and tools that support responsible gaming by promoting financial transparency and sustainable play.

“Rush Street Interactive is an industry leader that strives to be first-to-market with innovations. That’s why it makes so much sense for us to launch our revolutionary integrated payments solution, Sightline Debit, with BetRivers,” said Omer Sattar, Co-Founder & CEO of Sightline Payments. “Backed by our partnerships with Cross River Bank, this solution gives customers freedom and flexibility to use their funds when they want, where they want, all while dramatically reducing the cost of payments.”

“We remain deeply committed to putting our players first, and the launch of the online gaming industry’s first integrated debit payments solution marks a major step forward in enhancing the BetRivers experience,” said Richard Schwartz, CEO of RSI. “We’re proud that our team helped shape this innovative payment solution in close collaboration with Sightline, further underscoring RSI’s leadership in delivering cutting-edge technologies that elevate the player experience. Our collaboration with Sightline Debit demonstrates our commitment to integrity, innovation, and delivering exceptional player experiences. Being first-to-market with revolutionary new technologies benefits the entire RSI operation – from our team to our players to our investors.”

BetRiver’s initial rollout in New York marks the first step in a broader expansion. Sightline and RSI look forward to bringing this innovative solution to additional jurisdictions across the U.S. in the coming months.

The post Rush Street Interactive Launches Industry’s First Integrated Payments Debit Solution at BetRivers, in partnership with Sightline Payments appeared first on Gaming and Gambling Industry in the Americas.

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Betway

Super Group Raises Full-Year 2025 Group Revenue and Adjusted EBITDA Guidance

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2 hours ago

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September 19, 2025

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Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, today announced that the Group anticipates delivering another quarter of strong financial and operational performance in Q3 2025, outperforming prior expectations despite what is usually a softer seasonal period. Continued momentum in sports betting, supported by optimized pricing and more efficient trading, was complemented by consistent engagement in casino and improving operational leverage across the Group’s core international markets.

This continued momentum reinforces confidence in the full-year outlook, and as a result, Super Group is raising its full-year Ex-U.S. revenue and Ex-U.S. Adjusted EBITDA guidance, which underscores the Group’s belief in the scalability of the business and the strength of the Group’s brand-led, data-driven model.

  • Group revenue is now expected to be between $2.125 billion and $2.200 billion vs. prior guidance of greater than $2.04 billion
  • Group Adjusted EBITDA is now expected to be between $550 million – $560 million vs. prior guidance of $470 million – 480 million

Neal Menashe, Chief Executive Officer, commented, “Our performance through the third quarter continues to demonstrate the resilience of our model and the strength of our execution. We’re seeing strong contributions from both sports and casino, deeper customer engagement, and continued margin improvement across key markets. As a result, we’re pleased to raise our full-year outlook and remain confident in our ability to deliver for our shareholders.”

Alinda van Wyk, Chief Financial Officer, noted, “The consistency of our financial performance this quarter gives us confidence in our ability to drive both top-line and margin expansion. With cost ratios improving and our product-led strategy gaining traction, we remain focused on disciplined execution and long-term value creation.”

As previously announced, Super Group will host its Investor Day beginning at 8:00am EST/1:00pm UK on September 18th, 2025. The full agenda and live stream of presentations can be found on the Super Group Investor Relations website and dedicated Investor Day website. A replay will be available after the event concludes.

The post Super Group Raises Full-Year 2025 Group Revenue and Adjusted EBITDA Guidance appeared first on Gaming and Gambling Industry in the Americas.

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eSports

Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world

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14 hours ago

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September 18, 2025

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Esports Charts, an analytical service that analyzes esports viewership, has partnered up with betting brand GG.BET, to present Esports Map, an interactive map with data on the most popular esports tournaments in 110 different countries. Each tournament also comes with historical moments when favorites and outsiders unexpectedly switched places in the bracket.

The analytical service Esports Charts has added a new interactive tool to its website, the Esports Map. It features the most popular tournaments by country, as well as data on peak viewership, winners, and prize pools. It also contains information on the most popular games in each country. There are also separate analytics dedicated to the United States, with information available for each of the 50 states. Data has been collected for a period spanning from 2017 up to right now, and is continuously updated.

GG.BET, who partnered with the project, supplemented the tournament information with interesting facts about participating teams. The insights include historical breakthroughs by underdogs and unexpected losses by tournament favorites. The information is provided using past outright betting data.

Esports Map allows users to track the esports industry’s development in various parts of the world. For instance, although League of Legends remains the most popular game and the League of Legends World Championship has kept its spot as the top esports tournament for many years, Mobile Legends: Bang Bang (MLBB) is visibly closing the gap between the two games. Worlds 2024 in London had 6,856,769 peak viewers, breaking the world record among all esports games since 2017. However, MPL Indonesia’s Season 15 of MLBB has kept its place in the top spot for 2025, with 4,132,224 peak viewers. Today, MLBB remains the only mobile game capable of attracting such a massive audience, and its fan base is growing, especially in Southeast Asia. Analysts are looking forward to Worlds 2025 in China, which will allow them to update the available data and compare how different games are developing.

“Esports Map is a new project from Esports Charts, which we’ve launched alongside GG.BET as our first partner. We aimed to create a tool that would be interesting and useful to both fans and industry professionals. At its core lies Esports Charts’ analytics, supplemented by betting insights from GG.BET—covering everything from peak viewership and prize pools to discipline trends and stories of unexpected victories.. When combined, this data turns into a live snapshot of esports that can be tracked by country and region,” said Esports Charts’ press office.

“GG.BET regularly supports projects that help people understand esports at a greater depth. Esports Map provides an easy-to-understand visual representation of the industry’s progress in individual countries around the world and displays the breakdown of games by region. It will be of interest to fans and will prove useful to professionals who are developing the industry,” added GG.BET’s press office.

Esports Charts and GG.BET have previously worked together on an analytical project dedicated to the BLAST Premier 2024 season. That project displayed data on views, unique statistics about both the game and bets placed, an analytical breakdown of the season, and exclusive infographics on teams and players.

 

The post Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world appeared first on Gaming and Gambling Industry in the Americas.

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