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How to Drive Traffic Without Caps and Earn Without Limits Betmen Affiliates x Marsa Team
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If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.
How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.
We can see two issues with this partnership model:
1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.
2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:
This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?
The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.
Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.
The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.
The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.
How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:
- Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
- Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.
It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!
Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.
The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.
GAN Limited
SEGA SAMMY Completes Acquisition of GAN Limited

GAN Limited announced that it has completed its merger with an affiliate of SEGA SAMMY HOLDINGS INC.
SEGA SAMMY through its affiliated entity SEGA SAMMY CREATION INC. acquired all of the outstanding securities of GAN for $1.97 per share in cash, which represents a premium of over 121% to GAN’s closing stock price on November 7, 2023 (the trading day prior to the announcement that GAN entered into a merger agreement with SSC).
Seamus McGill, GAN’s Chief Executive Officer, said: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players. GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, said: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the U.S. market, along with significant technical and development resources. This marks a new chapter in SEGA SAMMY’s operations, and we look forward to serving our customers with increased product offerings and resources.”
B. Riley Securities Inc. served as financial advisor to GAN’s Special Committee and Board of Directors and Sheppard Mullin Richter & Hampton LLP is served as legal counsel to GAN. SMBC Nikko Securities served as SEGA SAMMY’s financial advisor and Greenberg Traurig acted as SEGA SAMMY’s legal counsel.
The post SEGA SAMMY Completes Acquisition of GAN Limited appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
Consensys Software Inc
SharpLink Gaming Announces $425,000,000 Private Placement to Initiate Ethereum Treasury Strategy

SharpLink Gaming Inc. announced that it has entered into securities purchase agreements for a private investment in public equity (PIPE) for the purchase and sale of 69,100,313 shares of common stock (or common stock equivalents in lieu thereof) at a price of $6.15 per share ($6.72 per share for certain members of the Company’s management team), for expected aggregate gross proceeds of approximately $425,000,000, before deducting placement agent fees and other offering expenses.
Consensys Software Inc. acted as the lead investor, and the offering included participation by prominent crypto venture capital firms and infrastructure providers such as ParaFi Capital, Electric Capital, Pantera Capital, Arrington Capital, Galaxy Digital, Ondo, White Star Capital, GSR, Hivemind Capital, Hypersphere, Primitive Ventures, and Republic Digital among others including Rob Phythian, SharpLink’s CEO, and Robert DeLucia, SharpLink’s CFO.
The closing of the offering is expected to occur on or about May 29, 2025, subject to the satisfaction of customary closing conditions. The Company intends to use the funds to acquire the native cryptocurrency of the Ethereum blockchain commonly referred to as “ETH” pending identification of working capital needs and other general corporate purposes. ETH will serve as the Company’s primary treasury reserve asset.
A.G.P./Alliance Global Partners is acting as the sole placement agent in connection with the offering.
“This is a significant milestone in SharpLink’s journey and marks an expansion beyond our core business. On closing, we look forward to working with Consensys and welcoming Joseph to the Board,” said Rob Phythian, Founder and CEO of SharpLink.
“On close, Consensys looks forward to partnering with SharpLink to explore and develop an Ethereum Treasury Strategy and to work with them in their core business as a strategic advisor. This is an exciting time for the Ethereum community, and I am delighted to work with Rob and the team to bring the Ethereum opportunity to public markets,” said Joseph Lubin, Founder and CEO of Consensys and Co-Founder of Ethereum.
The post SharpLink Gaming Announces $425,000,000 Private Placement to Initiate Ethereum Treasury Strategy appeared first on Gaming and Gambling Industry in the Americas.
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