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How to Drive Traffic Without Caps and Earn Without Limits Betmen Affiliates x Marsa Team

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If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.

How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.

We can see two issues with this partnership model:

1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.

2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:

This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?

The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.

Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.

The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.

The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.

How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:

  1. Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
  2. Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.

It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!

Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.

The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.

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AGRESE

Representatives from AGRESE and LOTESE Visits Lottopar

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July 10, 2025

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On July 3rd and 4th, the Paraná State Lottery (Lottopar) received at its headquarters representatives from the Sergipe State Public Services Regulatory Agency (AGRESE) and the Sergipe State Lottery (LOTESE), on an institutional visit aimed at exchanging experiences and technical in-depth study on the regulation, operation and control model of state lottery activity.

During the two-day event, visitors learned in detail about the regulatory framework built by Lottopar, the systems adopted to ensure the traceability and security of operations, the criteria for accrediting operators and laboratories, and the responsible gaming and anti-money laundering policies implemented since the organization’s founding.

“We are delighted to welcome AGRESE and LOTESE. We believe that the development of state lotteries necessarily involves this type of technical cooperation, where successful experiences can be shared and adapted to the needs of each federative entity. The Lottopar model is constantly evolving, and it is a pleasure to be able to contribute to other states that, like Sergipe, demonstrate a commitment to serious, safe, and responsible regulation,” Lottopar CEO Daniel Romanowski said.

The exchange of information between states is essential for consolidating a safer, more efficient national lottery environment aligned with international best practices. The visit also reinforces the importance of joint action between regulatory agencies and state lotteries in formulating effective public policies.

AGRESE CEO Mr. Luiz Hamilton Santana de Oliveira said: “The institution is very honored and pleased to have hosted this technical visit, as it was a very productive two days, where we were able to further enhance our knowledge. We will implement what we learned and saw here into our regulations back in Sergipe.”

Adriana França Coserva Hide, CEO of LOTESE, said: “On behalf of Loterias de Sergipe, I would like to express our deep gratitude to the Lottopar team for the warm welcome and, most importantly, congratulate them on the exemplary work they have been doing. We were impressed by the level of excellence, professionalism, and commitment to social well-being that permeates Lottopar’s entire structure and operations. This exchange of experiences was extremely enriching and reinforces our conviction that cooperation between state public lotteries is a fundamental path to strengthening the sector in Brazil. We leave here inspired and even more committed to the mission that unites us.”

The agenda concluded with technical visits to Lottopar’s strategic departments and the headquarters of accredited partners, focusing on practical observation of operations. New joint initiatives are expected to be established soon, solidifying a virtuous cycle of cooperation between Brazilian public lotteries.

The post Representatives from AGRESE and LOTESE Visits Lottopar appeared first on Gaming and Gambling Industry in the Americas.

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Alinda van Wyk

Super Group Raises Full-Year Revenue and EBITDA Guidance After Record Q2, Announces Intention to Exit U.S. iGaming

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53 minutes ago

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July 10, 2025

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Super Group, the holding company for leading global online sports betting and gaming businesses Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, provided an update for its second quarter performance, raised 2025 guidance and announced its intention to exit from the U.S. as part of an ongoing strategic review to streamline operations and enhance long-term shareholder value.

Super Group’s positive momentum over recent quarters continued in Q2 2025, with solid revenue growth across all markets. This was driven by strong sports results, improvements in pricing models, more efficient risk management, a full calendar of sporting events, record deposit levels, and ongoing robust customer engagement and retention across both casino and sports in key markets.

As a result, Super Group announced that Q2 2025 is expected to be the strongest quarter in the Group’s history. This continued and diversified strength increases confidence in the full-year outlook for 2025, and the Group is raising Ex-U.S. guidance accordingly:

• Total revenue is now expected to exceed $2.0 billion vs. prior guidance of $1.925 billion

• Total Adjusted EBITDA is now expected in excess of $480 million vs. prior guidance of $457 million

Neal Menashe, Chief Executive Officer, said: “We are very pleased with our performance in the second quarter, reflecting continued momentum and discipline across our core markets and further validating the strength of our operating model and brands. We remain focused on driving profitable and sustainable growth through consistent execution and continue to be super-confident in the long-term growth potential of our business.”

Super Group Announces Intention to Exit U.S. iGaming

The Group also announced that it intends to exit its U.S. iGaming operations, following a comprehensive evaluation of its global priorities, the evolving regulatory landscape, and the U.S. unit’s financial performance. The Group is currently evaluating its strategic options in this regard.

Neal Menashe said: “This is a difficult decision, particularly because our U.S. team has worked hard and made progress over recent quarters. Nonetheless, recent regulatory developments combined with ongoing assessment of capital allocation requirements have led us to believe that our stringent hurdle for return on capital will likely not be met in this market any time soon. We therefore intend to focus capital and resources on markets where we see the greatest opportunity for scalable, sustainable, profitable super growth, with a disciplined emphasis on operational efficiency.”

Alinda Van Wyk, Chief Financial Officer, said: “Various strategic exit options are under consideration. We are still early in the process but nonetheless would expect to incur a one-time cash restructuring cost of approximately $30 million – $40 million in connection with such an exit and are actively pursuing multiple efforts to minimize the impact thereof. Further details regarding these potential costs will be shared during our second quarter earnings release.”

Further insights into the Group’s performance and strategic outlook will be shared at the Investor Day on September 18, 2025, in London, UK.

The post Super Group Raises Full-Year Revenue and EBITDA Guidance After Record Q2, Announces Intention to Exit U.S. iGaming appeared first on Gaming and Gambling Industry in the Americas.

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Hard Rock Heals Foundation

Hard Rock Heals Foundation Gives $250,000 in Grants to 50 Community Charities Around the World

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July 10, 2025

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The Hard Rock Heals Foundation, the charitable arm of Hard Rock International, announced the distribution of $250,000 in grants to 50 local nonprofit organizations across the globe. These $5000 grants are part of the foundation’s annual commitment to help strengthen the communities in which Hard Rock operates through targeted support of impactful, grassroots initiatives.

The 2025 Hard Rock Heals Foundation Grant Program supports three focus areas:

• Mental health awareness and research

• Prevention of human trafficking and promotion of human rights

• Children’s wellness and education

The deserving, locally based organizations selected this year span 15 countries and over 40 cities, reflecting the brand’s global reach and deep community connections. From autism awareness in the Maldives and childhood educational support in Mexico, to youth wellness in Austria and support for people experiencing homelessness in Florida, the 2025 recipients exemplify purpose-driven work that uplifts communities.

“Since 2016, the Hard Rock Heals Foundation has supported hundreds of local programs focused on healing and hope. This year’s grant recipients, whether serving children, combating homelessness, or standing up for human rights, embody the spirit of our mottos: ‘Love All – Serve All’ and ‘Take Time to Be Kind,’” said Tracy Bradford, President of the Hard Rock Heals Foundation and Seminole Hard Rock Support Services.

The program empowers each Hard Rock property to nominate one charity annually. Examples of 2025 grant recipients include:

The Bowery Mission (nominated by Hard Rock Cafe New York) – Serving New Yorkers experiencing homelessness

Make-A-Wish Foundation of Georgia (nominated by REVERB by Hard Rock Atlanta) – Granting life-changing wishes to critically ill children

Maldives Autism Association (nominated by Hard Rock Hotel Maldives) – Providing resources for children and families with autism

Julie Weintraub’s Hands Across the Bay (nominated by Seminole Hard Rock Hotel & Casino Tampa) – Supporting survivors of human trafficking

Cruz Roja Española (nominated by Hard Rock Hotel Marbella) – Offering essential care and education to underserved children

CAREER WARDROBE (nominated by Hard Rock Cafe Philadelphia) – Empowering women through professional development.

The post Hard Rock Heals Foundation Gives $250,000 in Grants to 50 Community Charities Around the World appeared first on Gaming and Gambling Industry in the Americas.

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