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Casino Kings Crowned New Force in UK Sports Betting Market Following BetConstruct Partnership
Casino Kings, a rising star in the online gaming sector, has announced a significant surge in its sports betting operations, driven by a strategic partnership with industry-leading platform provider, BetConstruct. The collaboration has propelled Casino Kings towards its ambitious goal of becoming one of the UK’s fastest-growing sports betting brands.
The launch of their new sportsbook, powered by BetConstruct’s robust and comprehensive platform, has delivered impressive results. But it’s not just BetConstruct’s impressive technology that have put this UK bookmakers on the map; Casino Kings’ strategic approach to sports marketing extends far beyond platform excellence. On top of their impressive technology, the brand has forged a number of notable sponsorship partnerships, solidifying their commitment to British sports and engaging directly with fans. These partnerships include:
- Hartlepool United F.C.: Supporting the club and its dedicated fanbase.
- Wigan Athletic F.C.: Partnering with another historic football club to enhance fan engagement.
- Charlie Edwards (WBC World Flyweight): Backing a world-class athlete and elevating brand awareness within the boxing community.
“Our partnership with BetConstruct has been pivotal in our rapid growth,” stated Daniel Shannon, Head of Commercial and Organic Growth at Casino Kings. “We’ve seen exceptional results since launching our new sportsbook, and we’re thrilled to be connecting with fans through our sponsorships of Hartlepool United, Wigan Athletic, and Charlie Edwards. We’re committed to providing a top-tier betting experience, with a focus on responsible gambling and putting fans at the heart of everything we do.”
And the data is right there to back it. Casino Kings have reported doubled website impressions, a five-fold increase in clicks, and unprecedented brand exposure expanding Casino Kings’ reach across the UK market. All of this has led to their player base more than doubling!
Casino Kings emphasises a fan-first approach, offering a wide range of betting markets, competitive odds, a variety of payment methods including the popular pay by mobile casino option, and a seamless user experience. And it shows. The brand is dedicated to promoting responsible gambling, ensuring a safe and enjoyable environment for all players. It’s integral in their messaging, which is perhaps why so many UK bettors are choosing this fresh new brand over the established giants.
BetConstruct’s advanced sportsbook solution provides Casino Kings with a comprehensive suite of tools and features, enabling them to deliver a world-class betting experience. With their positive messaging of safe play, Casino Kings really is amping up to be one of the fastest growing online casino and sportsbook’s.
The post Casino Kings Crowned New Force in UK Sports Betting Market Following BetConstruct Partnership appeared first on European Gaming Industry News.
GAN Limited
SEGA SAMMY Completes Acquisition of GAN Limited

GAN Limited announced that it has completed its merger with an affiliate of SEGA SAMMY HOLDINGS INC.
SEGA SAMMY through its affiliated entity SEGA SAMMY CREATION INC. acquired all of the outstanding securities of GAN for $1.97 per share in cash, which represents a premium of over 121% to GAN’s closing stock price on November 7, 2023 (the trading day prior to the announcement that GAN entered into a merger agreement with SSC).
Seamus McGill, GAN’s Chief Executive Officer, said: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players. GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, said: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the U.S. market, along with significant technical and development resources. This marks a new chapter in SEGA SAMMY’s operations, and we look forward to serving our customers with increased product offerings and resources.”
B. Riley Securities Inc. served as financial advisor to GAN’s Special Committee and Board of Directors and Sheppard Mullin Richter & Hampton LLP is served as legal counsel to GAN. SMBC Nikko Securities served as SEGA SAMMY’s financial advisor and Greenberg Traurig acted as SEGA SAMMY’s legal counsel.
The post SEGA SAMMY Completes Acquisition of GAN Limited appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
Consensys Software Inc
SharpLink Gaming Announces $425,000,000 Private Placement to Initiate Ethereum Treasury Strategy

SharpLink Gaming Inc. announced that it has entered into securities purchase agreements for a private investment in public equity (PIPE) for the purchase and sale of 69,100,313 shares of common stock (or common stock equivalents in lieu thereof) at a price of $6.15 per share ($6.72 per share for certain members of the Company’s management team), for expected aggregate gross proceeds of approximately $425,000,000, before deducting placement agent fees and other offering expenses.
Consensys Software Inc. acted as the lead investor, and the offering included participation by prominent crypto venture capital firms and infrastructure providers such as ParaFi Capital, Electric Capital, Pantera Capital, Arrington Capital, Galaxy Digital, Ondo, White Star Capital, GSR, Hivemind Capital, Hypersphere, Primitive Ventures, and Republic Digital among others including Rob Phythian, SharpLink’s CEO, and Robert DeLucia, SharpLink’s CFO.
The closing of the offering is expected to occur on or about May 29, 2025, subject to the satisfaction of customary closing conditions. The Company intends to use the funds to acquire the native cryptocurrency of the Ethereum blockchain commonly referred to as “ETH” pending identification of working capital needs and other general corporate purposes. ETH will serve as the Company’s primary treasury reserve asset.
A.G.P./Alliance Global Partners is acting as the sole placement agent in connection with the offering.
“This is a significant milestone in SharpLink’s journey and marks an expansion beyond our core business. On closing, we look forward to working with Consensys and welcoming Joseph to the Board,” said Rob Phythian, Founder and CEO of SharpLink.
“On close, Consensys looks forward to partnering with SharpLink to explore and develop an Ethereum Treasury Strategy and to work with them in their core business as a strategic advisor. This is an exciting time for the Ethereum community, and I am delighted to work with Rob and the team to bring the Ethereum opportunity to public markets,” said Joseph Lubin, Founder and CEO of Consensys and Co-Founder of Ethereum.
The post SharpLink Gaming Announces $425,000,000 Private Placement to Initiate Ethereum Treasury Strategy appeared first on Gaming and Gambling Industry in the Americas.
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