

Latest News
Casino Kings Crowned New Force in UK Sports Betting Market Following BetConstruct Partnership
Casino Kings, a rising star in the online gaming sector, has announced a significant surge in its sports betting operations, driven by a strategic partnership with industry-leading platform provider, BetConstruct. The collaboration has propelled Casino Kings towards its ambitious goal of becoming one of the UK’s fastest-growing sports betting brands.
The launch of their new sportsbook, powered by BetConstruct’s robust and comprehensive platform, has delivered impressive results. But it’s not just BetConstruct’s impressive technology that have put this UK bookmakers on the map; Casino Kings’ strategic approach to sports marketing extends far beyond platform excellence. On top of their impressive technology, the brand has forged a number of notable sponsorship partnerships, solidifying their commitment to British sports and engaging directly with fans. These partnerships include:
- Hartlepool United F.C.: Supporting the club and its dedicated fanbase.
- Wigan Athletic F.C.: Partnering with another historic football club to enhance fan engagement.
- Charlie Edwards (WBC World Flyweight): Backing a world-class athlete and elevating brand awareness within the boxing community.
“Our partnership with BetConstruct has been pivotal in our rapid growth,” stated Daniel Shannon, Head of Commercial and Organic Growth at Casino Kings. “We’ve seen exceptional results since launching our new sportsbook, and we’re thrilled to be connecting with fans through our sponsorships of Hartlepool United, Wigan Athletic, and Charlie Edwards. We’re committed to providing a top-tier betting experience, with a focus on responsible gambling and putting fans at the heart of everything we do.”
And the data is right there to back it. Casino Kings have reported doubled website impressions, a five-fold increase in clicks, and unprecedented brand exposure expanding Casino Kings’ reach across the UK market. All of this has led to their player base more than doubling!
Casino Kings emphasises a fan-first approach, offering a wide range of betting markets, competitive odds, a variety of payment methods including the popular pay by mobile casino option, and a seamless user experience. And it shows. The brand is dedicated to promoting responsible gambling, ensuring a safe and enjoyable environment for all players. It’s integral in their messaging, which is perhaps why so many UK bettors are choosing this fresh new brand over the established giants.
BetConstruct’s advanced sportsbook solution provides Casino Kings with a comprehensive suite of tools and features, enabling them to deliver a world-class betting experience. With their positive messaging of safe play, Casino Kings really is amping up to be one of the fastest growing online casino and sportsbook’s.
The post Casino Kings Crowned New Force in UK Sports Betting Market Following BetConstruct Partnership appeared first on European Gaming Industry News.
International Game Technology PLC
IGT and Red Earth Casino Sign Multi-Year Casino Management Systems Agreement

International Game Technology PLC announced that it recently signed a multi-year systems agreement with Red Earth Casino in Thermal, Calif. to displace a competing casino management system (CMS) with the award-winning IGT ADVANTAGE CMS. In addition to deploying IGT ADVANTAGE, Red Earth Casino will complete a full-floor systems-hardware upgrade with advanced AVENTO capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules, and utilize M5, the Company’s content management platform that enhances the player experience.
“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT ADVANTAGE casino management system. The versatility of IGT ADVANTAGE and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming,” said Michael J. Broderick, General Manager of Red Earth Casino.
“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT ADVANTAGE CMS to meet the opportunities of today and the future. In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction,” said Nick Khin, IGT President, Global Gaming.
Red Earth Casino’s CMS deployment will include some of IGT’s most recent systems advancements such as IGT ADVANTAGE’s new FloorNet architecture, which features a “message bus” design that elevates system performance and uptime, and IGT SystemWatch which provides 24/7 system monitoring.
The post IGT and Red Earth Casino Sign Multi-Year Casino Management Systems Agreement appeared first on Gaming and Gambling Industry in the Americas.
Indian Gaming Association
NOVOMATIC Americas Makes Sales Strides at IGA 2025

NOVOMATIC Americas demonstrated strong commercial momentum at this year’s Indian Gaming Association (IGA) Trade Show, held March 31–April 3 in San Diego. With a focused, performance-driven presence, the team showcased an expanded portfolio of cabinets, games, and scalable merchandising that directly addressed the priorities of tribal operators nationwide. The result: a pipeline of new opportunities and a reaffirmed position as a key partner in the North American tribal gaming landscape.
V.I.P. X Series leads with floor presence and performance
At the core of the NOVOMATIC exhibit were the V.I.P. X Royal 1.85 and V.I.P. X Dream 3.43 cabinets – both drawing significant interest from operators due to their premium format and proven ability to elevate floor entertainment. The V.I.P. X Dream’s triple curved display and panoramic bonus presentation make it ideal for high-engagement content, while the V.I.P. X Royal’s portrait orientation provides maximum impact for vertical progressives and cascading bonus mechanics.
These cabinets were shown with key new titles which demonstrated their potential to extend time-on-device and support diverse bet levels. Attendee feedback reinforced the V.I.P. X cabinets as a high interest level product.
Building on NOVOMATIC’s performance-first product strategy, the new game lineup emphasized volatility choice, interactive features, and multi-level progressive appeal:
• Ultra Boost 3 Treasures Tiger Storm captured attention with its “pot-style” multi-feature bonus, expanding reels, and mystery multipliers – earning strong interest in installs in Oklahoma and the Upper Midwest.
• Piggy Prizes – Wand of Riches, already gaining traction with operators, combined vibrant visuals and 15-reel gameplay with a “Feed the Pig” mechanic and cash reveals. Interest was high, with tribal groups planning installations in Q2.
• The Apex Pro Gaming ELEMENT Series (Clover Twist and Clover Inferno) from our technology partner stood out with independent art styles and flexible gameplay – suited for various player segments and floor placements.
Also at IGA was NOVOMATIC Americas’ modular point-of-sale signage solution, which drew consistent praise for its cost-efficiency and customizable display capability. Tribal buyers appreciated the flexibility to scale signage according to floor size, configuration, and budget without sacrificing visual impact. This new approach contributed directly to increased interest in the Piggy Prizes title and supported bundled placement discussions.
Throughout the event, NOVOMATIC executives engaged in targeted discussions with leading tribal operators focused on floor optimization, premium zone development, and 2025 roadmap alignment. These conversations emphasized new positioning strategies for high-limit, pot style games, and ETG zones, with renewed interest in NOVO UNITY PRO terminals for communal electronic table game setups.
In addition, operators responded positively to NOVOMATIC’s enhanced merchandising programs, designed to drive stronger ROI from the first day of installation.
Jakob Rothwangl, Managing Director of NOVOMATIC Americas, said: “The success at IGA 2025 reflects the strength of our team and the relevance of our product strategy in the tribal gaming market. The response to our latest cabinet innovations and game offerings reinforces our position as a trusted, performance-driven partner in North America. It is an exciting time for NOVOMATIC Americas as we continue to grow.”
The post NOVOMATIC Americas Makes Sales Strides at IGA 2025 appeared first on Gaming and Gambling Industry in the Americas.
CashClub Wallet
Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV.
The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilizes CashClub Wallet technology across 22 properties in 11 jurisdictions.
CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies, and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
Incorporating more funding sources than ever before, including PayPal and Apple Pay, CashClub Wallet provides diversity in accessing and distributing funds via Everi’s Banking as a Service (BaaS). It is the most widely adopted land-based digital gaming wallet in the US.
“Self-service capabilities are increasingly favored by consumers across all of their spending experiences, and Everi is leading the way in casino player engagement by providing M Resort patrons with convenient, end-to-end mobile funding through our delivery of comprehensive, integrated solutions. Our agreement with PENN is enhancing the casino resort experience across the country, as we continue to work together to deploy solutions that streamline the financial access process with new, convenient digital funding options,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader.
The post Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology appeared first on Gaming and Gambling Industry in the Americas.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018