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Forging Strong Partnerships: SYNOT Games on Market Growth & Client Success

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HIPTHER, organizer of the Prague Gaming & TECH Summit 2025, is proud to present SYNOT Games, our Lanyards Sponsor, and a leading force in the iGaming industry. SYNOT Games has built a reputation for innovative, high-quality slot content, boasting a portfolio of 180+ certified games and “unleashing digital delights” across over 40 jurisdictions.

In this exclusive Sponsors Spotlight interview, we sit down with Dagmar Cvrckova, Head of Strategic Partnership, to discuss their expansion across global markets, business-oriented approach to clients, and what’s next for their growing portfolio.

 

SYNOT Games has successfully expanded into multiple regulated jurisdictions, from Europe to emerging markets. What factors drive your decision-making when entering new territories, and what challenges do you see in the current regulatory landscape?

Our expansion strategy rests on three core pillars: market potential, regulatory stability, and demand for unique content we develop. Before entering a new jurisdiction, we conduct comprehensive research to assess the player base, competitive landscape, regulatory requirements and operator demands.

Navigating compliance is one of the biggest challenges in the iGaming industry, as regulations are constantly evolving and changing. We take proactive steps by working closely with regulators, ensuring our games meet all certification standards, and staying ahead of legal changes. This approach ensures robust compliance and keeps us well positioned to capitalize on emerging opportunities in new markets.


With a portfolio of over 180 certified games, how does SYNOT adapt its content to meet the preferences of diverse player demographics across various regions?

Player preferences vary widely across regions, and our game development strategy is deeply rooted in data-driven decision-making. For example, while European players often favor classic slot mechanics and high-volatility games, Latin American markets prefer vibrant themes and engaging bonus features.

We analyze player behavior, session data, and engagement rates to fine-tune our content. Our localization goes well beyond language translation; it encompasses a complete adaptation of the gaming experience, including themes, payout structures, and bonus mechanics – to align with regional trends. But we’re not afraid to experiment either.

This approach allows us to deliver games that resonate with a global audience while staying true to the distinctive SYNOT Games style.


Strategic partnerships are a key focus for SYNOT Games. How do you approach collaborations with operators to ensure mutual success and long-term growth?

Strong and strategic partnerships are built on flexibility, customization, and shared goals. We don’t believe in a one-size-fits-all model. Instead, we work closely with our partners to deliver customized offerings – including exclusive games and tailored promotional tools – that drive player engagement and retention.

The key to our success is our ability to adapt, whether through customized game offerings, innovation, marketing support or technical solutions. This collaborative approach ensures sustainable growth for both parties.


SYNOT Games prides itself on “unleashing digital delights”: delivering original content adaptable to any operation configuration and needs.  How do you balance innovation with maintaining a consistent and engaging player experience?

Innovation is at the heart of everything we do, but our approach is always player-first. We continuously experiment with new mechanics, themes, and features, but we also maintain the core elements that players love – intuitive gameplay, engaging graphics, and rewarding experiences. However, it is essential to strike a balance between innovations and solutions that are both effective and engaging for players, whether they are directly part of the games or retention tools.

The PEAK (Player Engagement & Acquisition Kit) is a prime example of a powerful retention tool that unlocks exciting new reward options and simplifies promotion management. It allows operators to set promotions according to their needs. And the best part? We’re continuously enhancing it with new features to keep engagement at its peak.

Of course, every innovation must be developed with a deep understanding of the regulatory landscape, ensuring compliance while delivering an exceptional gaming experience across different markets.

 


As a Lanyards Sponsor and key participant in this year’s Summit, what insights will SYNOT Games bring to the discussion, and what makes this event an essential platform for industry collaboration?

Innovation is at the heart of everything we do, but our approach is always player-first. We continuously experiment with new mechanics, themes, and features, but we also maintain the core elements that players love – intuitive gameplay, engaging graphics, and rewarding experiences. However, it is essential to strike a balance between innovations and solutions that are both effective and engaging for players, whether they are directly part of the games or retention tools.

The PEAK (Player Engagement & Acquisition Kit) is a prime example of a powerful retention tool that unlocks exciting new reward options and simplifies promotion management. It allows operators to set promotions according to their needs. And the best part? We’re continuously enhancing it with new features to keep engagement at its peak.

Of course, every innovation must be developed with a deep understanding of the regulatory landscape, ensuring compliance while delivering an exceptional gaming experience across different markets.

 

With SYNOT Games leading the way in market expansion and client partnerships, the Prague Gaming & TECH Summit 2025 is set to offer exclusive insights into the evolving iGaming landscape. Don’t miss the chance to connect with top industry professionals, explore the latest trends, and engage in thought-provoking discussions.

Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!

 

The post Forging Strong Partnerships: SYNOT Games on Market Growth & Client Success appeared first on European Gaming Industry News.

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SOFTSWISS Developer Conference Highlights Engineering Strength in High-Load iGaming

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SOFTSWISS, a global igaming software provider, has hosted one of its largest internal developer conferences. The closed-door event in Warsaw brought together over 100 product and engineering specialists to share their experience on building robust iGaming infrastructure, scalability, and technology resilience.

Designed to accelerate cross-functional collaboration and drive technical excellence, the conference agenda featured ten selected talks focused on mission-critical topics such as platform architecture, high-load performance, risk management, and structured thinking – all vital to the stability and success of modern iGaming operations.

“Behind every seamless gaming experience is a robust, well-architected platform that can perform under pressure,” said Sergey Kastukevich, Deputy Chief Technology Officer at SOFTSWISS. “This conference reflects our belief that high-performance technology is the foundation of long-term operator success. It’s where ideas are tested, knowledge is shared, and better systems are built.”

The speaker line-up was curated from a highly competitive pool, with three applications submitted for every available slot. The final agenda reflected both the technical depth and practical expertise required to operate at scale in the iGaming industry, offering value beyond core engineering topics.

“Most of the topics revolved around strategic challenges aimed at improving efficiency, stability, speed, cost, and process optimisation. That defines who we are as a company: we are a global tech company with 16 years of experience, our products are mature, and what matters now is how we process large volumes of data reliably and build scalable knowledge bases. These are applied, enterprise-level issues,” highlighted Stanislau Biarkovich, Principal Architecture Manager and one of the internal organisers of the conference.

 

Among the standout sessions were:

“An Economist’s Guide to Architecting and Building Web-Scale Platforms” – a talk connecting infrastructure decisions with economic principles, delivered by Brian Azzopardi, Head of Engineering.

“How Risk Management Techniques Could Make Business – and Your Life – More Effective” – a session by Sergei Laiter, Risk and Process Manager, highlighting the strategic thinking behind resilient tech systems.

Attendees included engineers and product leaders from SOFTSWISS offices across Europe.

As part of its broader commitment to innovation and community engagement, SOFTSWISS also participated in Code Europe 2025, one of the continent’s top tech festivals. Representing the company on the public stage, Artem Bychkov, Deputy Chief Security Officer, delivered a keynote titled “Groundhog Day: Lessons from 20 Years in Security”, shedding light on recurring cybersecurity blind spots and their impact on digital business resilience – including in iGaming.

With demand for stable, scalable, and secure platforms at an all-time high, SOFTSWISS continues to invest in its global engineering culture to ensure that its partners –  including operators, aggregators, and affiliate programs – can grow with confidence.

 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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EGT Digital to present its brand-new products designed to perform at iGB Live 2025

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This year’s iGB Live is the next destination where EGT Digital will present a selection of impressive new releases, product upgrades and popular bestsellers from its portfolio. Visitors will have the opportunity to explore the company’s latest innovations at stand N50.

Part of the exciting new lineup is the upcoming slot Power & Glory: Athena, which will be launched as part of the popular Clover Chance jackpot series. The game invites players to challenge the Greek goddess in exchange for a rich mix of cascading wins and dynamic bonus features.

Together with it, guests can explore EGT Digital’s extensive portfolio of over 140 in-house developed casino titles, covering a wide variety of themes and mechanics. On display will be also the company’s standout jackpot solutions Bell Link, High Cash, Single Progressive Jackpot, and the latest Gods & Kings Link.

EGT Digital’s iGaming platform X-Nave will demonstrate how its modular architecture helps operators build and grow successful online businesses. Its 4 main modules – Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway, can be used as part of the complete solution or integrated individually into third-party platforms. Each module has been upgraded with new functionalities, which will be showcased at iGB Live 2025.

New features are coming to the Sport Product module, bringing a more dynamic and personalized betting experience. Among the highlights is the Early Payout option for live events, giving players the chance to lock in a win as soon as their team takes a 2-goal lead. The updated eSports menu introduces a new visually engaging layout that makes browsing and navigation effortless. To further tailor the experience, the new Sports Recommendation Engine delivers real-time, personalized suggestions based on individual betting history and behavior. A predefined multiple bets container now appears in the Sports lobby, displaying both original and boosted odds. With the enhanced Quick Deposit feature, players can top up their accounts instantly while staying within their financial limits.

X-Nave’s Gaming Aggregator will present its expanded game library, which now includes more than 24,000 titles from over 150 providers. Attendees will get acquainted with the Client Hub, which offers easy access to game resources and features, jackpots, documentation, and certificates. In addition, now operators will be able to manage bonuses through the Aggregator, thanks to the module’s built-in bonus support.

The Payment Gateway will introduce several important upgrades designed to improve flexibility and player convenience. One of the latest additions is the Stacking Deposits feature, which allows multiple consecutive deposits to be combined toward activating a bonus. The PIX method now enables players to make deposits straight from the game window, while the Quick Deposit functionality continues to support fast and seamless top-ups. The platform users will also have at their disposal Google Pay as a deposit option and Apple Pay as a withdrawal option. Fully automated deposits and withdrawals via bank transfer will be also available.

Last but not least, the Standalone payment gateway will be presented too. This is a new separate product, which includes all features of the Payment Gateway: transaction monitoring, rule engine, integrations with payment methods, and allows integration with X-Nave and platforms of other providers.

Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “I always look forward to iGB Live, as this event traditionally provides us with the chance to showcase our innovative solutions to a wide range of professionals from all over the world and to strengthen our existing partnerships, as well as start new high-potential collaborations. This year, my excitement is even greater as the show will be held in a new place – London, which has already established itself over the years as a preferred location for holding large-scale gaming exhibitions. I am confident that our participation in iGB Live 2025 will be a great success, meeting and even exceeding our expectations.”

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iGB L!VE to champion player protection

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The Sustainable Gambling Zone (SGZ) located on stand Q30 at iGB L!VE will reflect the very latest thinking on player protection delivered by a mix of not for profit and private sector companies including Yaspa, Experian, Department of Trust, Gordon Moody and BetBlocker  – the 2025 Clarion Gaming charity partner.

Visitors to the Zone will have the opportunity to connect directly with specialists in responsible gambling, mental health, and consumer protection, learn about the latest technological advances and initiatives designed to enhance player safety and well-being, attend thought-provoking sessions and workshops focused on best practice and foster collaborations aimed at driving positive change across the industry.

Explaining the evolution of Clarion Gaming’s commitment to player protection Managing Director Stuart Hunter said: “I’m extremely proud that we became the first b2b gambling event to champion player protection when we launched the Consumer Protection Zone at ICE 2018.

“The journey of the Sustainable Gambling Zone has been nothing short of remarkable. What began as a ground-breaking initiative has evolved into a powerful symbol of the industry’s collective commitment to sustainability. As the home of the iGaming community moves to London, the heart of the iGaming industry, the SGZ will once again underscore our belief that player experience and responsible practices are fundamental to long-term success.”

Naomi Barton Portfolio Director iGB events added: “World class exhibitions provide a powerful platform for engagement. The opportunity to bring together the international industry with its regulators in a professional environment is a key opportunity to ensure that gaming regulation delivers robust player protection undertakings within a framework which allows the industry to grow.

“We remain utterly committed to supporting safer gambling and the promotion of regulated markets. The SGZ provides a focus for our attendees to understand, implement, and champion the responsible principles that underpin a healthy and thriving iGaming sector. We invite all 15,000+ iGaming professionals attending iGBLive 2025 to visit the SGZ and be part of what promise to be vital conversations.”

iGB L!VE: 2 – 3 JULY, 2025 | ExCel London

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