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Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund?

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5 months ago

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Reading Time: 3 minutes

 

Securing investment is a crucial step in the growth of any business, but before submitting an application, it is essential to critically assess its readiness. Does the team have the necessary expertise? Is the product in demand in the market? Is there a well-thought-out development strategy and financial model?

Founders often become so engrossed in their ideas that they overlook critical aspects that are key for investors. Investors evaluate not just the concept but also the actual viability of the business—market demand, team professionalism, financial stability, and scalability potential.

One of the funds that support promising companies, teams, startups, and technologies and help them grow is PIN-UP.INVESTMENTS. The fund follows a meticulous selection process, investing in verified projects that are prepared for sustainable development. COO Ihor Denysov has outlined the key criteria that define an ideal candidate for investment, emphasizing strategic business development and scalability potential. These criteria serve as guiding principles rather than strict requirements, helping projects better align with the fund’s vision.

1. Strategic Investment Focus Areas

To attract investment, the product of potential investee must align with the verticals that match current investor focus areas. Essential alignment niches include:

  • MarTech Solutions — traffic solutions, advertising agencies, and marketing tools, including arbitrage teams, media platforms, telegram channels, advertising networks, influencer marketing, and AI-driven technologies. Tier 1 and Tier 2 are of interest.
  • iGaming Innovations — casino game studios and comprehensive iGaming solutions, particularly slots, instant games, and infrastructure solutions for online gaming operators.
  • Fintech Advancements — digital banking services, cryptocurrency projects, and innovative payment systems.
  • AI/ML Applications — advanced artificial intelligence technologies enhancing user engagement, retention, and innovative solutions across various domains.
  • Analytics Platforms — operational solutions optimising user acquisition, retention strategies, marketing performance, and overall business processes. Projects falling outside these strategic domains may not align with our current investment thesis regardless of their individual merit.

2. Product with Proven Market Demand

To secure investment, businesses, companies, technology projects, and teams must have more than just an idea; they need a real, market-validated product. Minimum requirements include:

  • MVP+ (Minimum Viable Product Plus) — a product with basic functionality and initial users.
  • Market demand validation — stable customer base growth, user behavior analytics, early sales, market research, alignment with the key market trends.
  • A clear business model — understanding how the initiative will generate revenue.

If the product has not yet demonstrated market demand, it is crucial to focus on testing hypotheses before seeking investment.

3. Innovative Features for Market Advantage

Product differentiation is a crucial element for market success. It is essential to have:

  • Unique solution to an existing problem that addresses the pain points in ways competitors don’t.
  • Clear superiority backed by data, user testing, experience.
  • Technologies that are hard to replicate—ideally patent-protected—can help maintain a competitive edge in the market. While not a strict requirement, having such innovations significantly strengthens a project’s investment appeal.

Products lacking distinctive features significantly reduce their chances of gaining market traction and investment.

4. A Strong Team with Industry Experience

The team is a critical factor in determining a project’s success. It is essential to have:

  • An experienced CEO and competent core team (devOps, marketers, technical specialists, financial experts) who understand their field.
  • Clearly defined roles and efficient internal processes.
  • Previous experience in launching or developing similar projects.

Teams lacking the necessary expertise significantly reduce their chances of securing investment.

5. Transparent Financial Model and Growth Forecast

It is essential that the potential investees have:

  • A well-structured financial model — revenue streams, cost structure, and expected profitability.
  • Key customer acquisition metrics (CAC, LTV, ROI) that demonstrate marketing strategy effectiveness would be considered as the plus.
  • A profitability forecast — outlining when and under what conditions the project will become self-sustaining.

Projects that cannot justify financial viability typically do not pass the selection process.

6. Readiness for Scaling

It is crucial to demonstrate:

  • Growth potential — the ability to expand into international markets or scale within the current niche.
  • Adaptable business model — ability to pivot or modify offerings based on changing market conditions and feedback.
  • A well-planned customer acquisition strategy — including performance marketing, SEO, and partnership programs.

Projects without a clear scaling strategy are not considered investment-attractive.

Conclusion

Meeting these criteria significantly increases the chances of securing investment. PIN-UP.INVESTMENTS considers only verified, promising projects that are ready for growth. When submitting an application, businesses must be prepared to demonstrate not just anticipated but also concrete results that confirm their sustainability and competitiveness.

The post Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund? appeared first on European Gaming Industry News.

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188BET

CyberArena Officially Rebrands from 188BET to taptap

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37 minutes ago

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July 30, 2025

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CyberArena, a global leader in online gaming and interactive entertainment, has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. This marks a bold evolution in the company’s journey, reinforcing its mission to provide modern, secure, and seamless gaming experiences for audiences around the world.

The transition to taptap represents more than a name change it introduces a refreshed brand identity designed to meet the demands of today’s fast-moving, mobile-first users. Combining cutting-edge technology with global design sensibilities, taptap elevates the user experience while preserving the trust, familiarity, and excitement that millions of users have come to expect.

“taptap reflects our forward-thinking approach and our commitment to providing intuitive, high-performance gaming for global players. While the brand is new, the values remain: reliability, innovation, and exceptional entertainment,” said a CyberArena spokesperson.

What’s Changing?

• New Brand Identity: 188BET is now officially taptap

• Enhanced User Interface: A modern, mobile-first design for faster navigation and improved performance

• Refreshed Look and Feel: Updated visual elements that reflect taptap’s global outlook and digital-first philosophy

What Stays the Same?

• Your Account: All login credentials, balances, and play histories remain fully intact

• No Registration Needed: Existing users can continue using their accounts as normal

• Full Game Line-Up: All services, promotions, and favorite games are available without interruption

A Comprehensive Global Gaming Experience

• With the launch of taptap, users will continue to enjoy access to a complete portfolio of entertainment, including:

• Sports and Esports Interactive Play

• Live Gaming and RNG Table Games

• Virtual Sports, Lottery, and Skill-Based Games

• Tournaments, Promotions, and Exclusive Global Campaigns

Whether on desktop or mobile, taptap is engineered to deliver smooth, reliable performance, backed by industry-leading security protocols and 24/7 multilingual customer support.

A Global Vision for the Future of Online Gaming

CyberArena’s rebrand to taptap is a strategic step forward in shaping the future of digital gaming. Built with scalability and international expansion in mind, the platform combines next-generation usability with a strong foundation of trust, compliance, and responsible entertainment.

“This rebranding represents a renewal of our promise to global users. As taptap, we will push boundaries, embrace innovation, and set new standards for excellence in online gaming,” added the spokesperson.

The post CyberArena Officially Rebrands from 188BET to taptap appeared first on Gaming and Gambling Industry in the Americas.

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Betsperts Media & Technology Group

Betsperts Media & Technology Group Acquires Fantasy National Golf Club

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37 minutes ago

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July 30, 2025

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Betsperts Media & Technology Group, a leading innovator in sports betting and fantasy sports content, announced the acquisition of Fantasy National Golf Club from SportsHub Games Network. This move significantly enhances Betsperts’ successful Betsperts Golf platform, solidifying its position as a premier destination for golf enthusiasts and bettors.

Fantasy National Golf Club has long been recognized as a cornerstone for golf analytics and data, providing tools and insights to a dedicated community of fantasy golf players and golf bettors. Integrating Fantasy Nationa’s robust data capabilities and loyal user base into Betsperts Golf will create an unparalleled resource for golf content, data, and strategic tools.

“This acquisition marks a pivotal moment for Betsperts Media & Technology Group and our commitment to delivering best-in-class golf content. Fantasy National Golf Club brings an incredible depth of data and a highly engaged community that perfectly complements our vision for our golf strategy. We are excited to integrate their powerful tools and welcome their users, creating an even more comprehensive and indispensable platform for golf fans,” said Reid Rooney, CEO of Betsperts Media & Technology Group.

Renowned media personality Pat Mayo (one of the co-founders of Fantasy National Golf Club) will be joining Betsperts Media & Technology Group. Mayo will play a crucial role in promoting the newly expanded product offering and contributing to the future development of Betsperts’ golf product strategy. His extensive knowledge and influential voice in the golf and fantasy sports communities will be instrumental in driving engagement and innovation.

“I’ve always been passionate about providing the best possible resources for golf fans, and joining Betsperts at this exciting time is a natural fit. The combination of Betsperts Golf and Fantasy National Golf Club creates a powerhouse of information and tools. I’m thrilled to help shape the future of this product and deliver even more value to the golf community,” said Pat Mayo.

The acquisition underscores Betsperts Media & Technology Group’s aggressive growth strategy across key sports verticals. This deal marks the 5th completed acquisition for Betsperts Group.

“We will continue to look to growth through an aggressive acquisition and roll up strategy,” Rooney said.

Users of both Betsperts Golf and Fantasy National Golf Club can look forward to enhanced features, deeper analytics, and an even more seamless experience.

The post Betsperts Media & Technology Group Acquires Fantasy National Golf Club appeared first on Gaming and Gambling Industry in the Americas.

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FanDuel Sports Network

Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

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37 minutes ago

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July 30, 2025

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Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.

“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.

Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.

The post Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales appeared first on Gaming and Gambling Industry in the Americas.

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