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FDJ Changes its Name to FDJ UNITED

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With the acquisition of Kindred last year, following Premier Lotteries Ireland and ZEturf in 2023, FDJ has cemented its status as a champion in Europe’s betting and gaming sector. To reflect its new strategy aimed at achieving lasting growth across Europe, FDJ is changing its name to FDJ UNITED.

This new name reflects the Group’s European scale while paying tribute to its roots, its history and what makes it unique. The new “FDJ UNITED” name reaffirms the Group’s historic name, “FDJ”, and combines it with “UNITED”, reflecting its international development.

“The betting and gaming sector is constantly evolving, both in France and abroad. In this environment, we have always succeeded in reinventing ourselves and adapting to key trends in our market. The Group’s IPO in 2019 marked the start of a new stage in this journey, and the recent acquisition of Kindred opens up even more new possibilities. Today, our Group begins a new chapter in its history – more diversified and more international. With FDJ UNITED, we are continuing on this adventure, driven by our passion and determination, for the benefit of all our stakeholders,” Stéphane Pallez, Chairwoman and Chief Executive Officer of FDJ UNITED, said.

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The Group will continue to use the FDJ trade name in France, where this major brand is particularly popular and recognised by 97% of the population. FDJ will cover products under exclusive rights in France such as Loto, Euromillions, Astro and ParionsSport point de vente. Players will thus continue to see the FDJ logo on their scratch cards and betting slips, at points of sale and on the fdj.fr website.

With FDJ, The National Lottery and a number of iconic online betting and gaming brands, including Unibet, FDJ UNITED has a portfolio of powerful brands all over Europe, which will continue to operate under their own trade names while embodying the Group’s values.

“To kick off this new European chapter in our story, we needed a powerful new identity. Our new name, FDJ UNITED, is a corporate brand designed to showcase what we stand for, together with our new brand signature: ‘Playful. Play fair. Play forward.’ Alongside FDJ UNITED, we will of course continue to operate the brands that have made us what we are today. In particular, the FDJ brand will remain the face of the business for our customers in France, for our lottery games and our sports betting range at points of sale. Rounding out our business portfolio are other powerful brands such as The National Lottery in Ireland and Unibet across Europe,” Nathalie Le Garlantezec, Chief Communications Officer at FDJ UNITED, said.

The new name comes with a new visual identity that pays tribute to the past while looking firmly ahead to the future. The FDJ UNITED logo uses a diamond shape derived from the La Française des Jeux diamond. The diamond shape was first used in 1991 and has since featured in every version of the logo, making it a powerful visual element of the brand that is carried on in the FDJ UNITED logo. Taken from the playing card suit, the diamond represents chance. The many facets of this precious stone also symbolise the company’s multiple, complementary areas of business.

For the colours in its new visual identity, the Group has chosen to continue to mainly use shades of blue, its traditional colour, while also drawing on the Kindred colours of purple and green.

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The post FDJ Changes its Name to FDJ UNITED appeared first on European Gaming Industry News.

A7MA Art Institute

BGaming Launches a CSR Art Project in Brazil

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Rapidly Expanding Content provider and renowned Art Institute in São Paulo partner up for an impactful creative project 

Popular iGaming content provider BGaming is proud to announce the launch of a CSR-driven creative project in collaboration with Brazil’s A7MA Art Institute to support local artists, strengthen its ties with the community, and reinforce its commitment to cultural integration.

A7MA Art Institute is a renowned cultural space and gallery in São Paulo that brings together artists, canvases, brushes, and creative minds – united by a shared passion for amplifying contemporary art deeply influenced by street culture.

Last year, BGaming collaborated with A7MA solely on a charity project, but this year, the partnership has evolved into a major CSR-driven art project, which includes BGaming’s ongoing ‘When Art Meets Gaming’ initiative, designed to showcase the talent of local artists during industry events.

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The collaboration with the renowned Art Institute in São Paulo is one of BGaming’s largest and most ambitious to date. Two leading artists from A7MA will create a unique artwork to be showcased at BGaming’s stand N80 at BiS SiGMA Americas. One artist will craft a vivid recreation of the ‘Elvis Frog in Vegas’ game character, while the second will enhance it with unique artistic elements.

In addition, a unique graffiti pattern created by A7MA artists, symbolizing Brazil’s vibrant culture, will serve as the key visual element of BGaming’s presence in São Paulo during the exhibition period.

Attendees of BiS SiGMA Americas can see the results of this collaboration firsthand, with the artwork on full display at BGaming’s stand during the event. Four A7MA artists have created exclusive artworks to be featured on gift posters and postcards for BGaming’s clients and exhibition visitors. The pieces blend Brazilian local motifs, gaming elements, and unique artistic styles. Through this initiative, BGaming continues to learn from local cultures, showcase artists’ talent, and provide them with financial support.

As part of a CSR-driven creative project, BGaming will sponsor an exhibition at the A7MA Gallery, which will run from March 22nd to April 17th. This charitable effort will provide crucial exposure for local artists, spotlighting the talent that São Paulo has to offer. It will also highlight the crucial role that young artists play in the community, with many acting as educators and helping to nurture other young artists and inspire a broader sense of creativity.

Kate Puteiko, CMO at BGaming, said: “At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our ‘Art Meets Gaming’ project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures. A7MA has been an absolute inspiration to work with, and we can’t wait for everyone at BiS SiGMA Americas to see the result.

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Beyond the art itself, this collaboration allows us to make a real difference. By supporting local artists and launching charitable initiatives, we’re demonstrating that iGaming can be a force for positive change within the community.”

Marcos Ramos Enivo, Artist and Co-Founder at A7MA Art Institute, added: “We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art. By creating spaces that give these artists visibility, we not only foster local culture but also offer a new perspective on how people see and interact with the city.

We are immensely grateful for BGaming’s continuous support of the A7MA Art Institute. This partnership has allowed us to keep bringing color and life to the city in a creative way, positively impacting the daily lives of countless people.”

The post BGaming Launches a CSR Art Project in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Alcohol and Gaming Commission of Ontario

Fennica Gaming Granted Supplier License for Ontario Market

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Fennica Gaming has announced that it has been granted a gaming supplier license in Ontario, Canada. This milestone marks a significant step in the company’s expansion strategy, allowing it to offer its cutting-edge gaming experiences to gaming operators in one of North America’s most dynamic regulated markets.

The supplier license, granted by the Alcohol and Gaming Commission of Ontario (AGCO), enables Fennica Gaming to introduce its portfolio of entertaining and high-quality games to gaming operators across the province. This registration empowers Ontarian operators, whether online or land-based, to access the omnichannel offerings developed in the Nordics.

“We are thrilled to receive our B2B supplier license in Ontario and to offer our advanced gaming solutions to operators in the region. After a thorough application process, we can now proudly and prominently display our registration and achievement. We have followed the market in North America for a long time and Ontario is an excellent example of market that is well organized. It represents an exciting market with immense potential, and we are committed to delivering secure, entertaining, and trustworthy gaming experiences tailored to local preferences,” Timo Kiiskinen, Managing Director of Fennica Gaming, said.

Fennica Gaming’s Nordic gaming experience and heritage as an omni-channel gaming operator through its parent company Veikkaus offers a broad range of entertainment for Ontarian operators with a player-first attitude. This registration supports Fennica Gaming’s commitment to a sustainable industry, enabling operation in compliance with Ontario’s local regulatory framework.

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Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch

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Award-winning Stakelogic Unveils Branded 7-Seat Blackjack Table at Jackpot.ch, enhancing the Swiss Live Casino Experience

Stakelogic has strengthened its position in the Swiss online casino market by securing an agreement with Jackpot.ch, the online platform of Grand Casino Baden, the country’s second-leading casino.

Offering Swiss players an immersive and premium live casino experience, Stakelogic has unveiled a branded Jackpot.ch Chromakey 7-seat Blackjack table, integrated through Gamanza as part of the partnership, guaranteeing flawless gameplay and outstanding performance.

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This milestone is a significant growth phase for Stakelogic in the regulated iGaming market of Switzerland. Jackpot.ch is going to offer a distinctive and exclusive gaming experience to its players with the introduction of a branded blackjack table, thus cementing its position as a leading online casino.

Stakelogic’s Chromakey technology enables highly customisable branding, allowing operators to design a unique live casino setting. The 7-seat blackjack format boosts engagement, delivering a genuine and interactive table game experience.

With its latest launch, Stakelogic has further established itself as a leading supplier of live dealer products, with further emphasis on important regulated markets. Jackpot.ch players can now enjoy a high-quality, custom branded blackjack experience, adding to the online gaming landscape in Switzerland.

Neil Tanti, Head of Sales at Stakelogic, commented: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded 7-seat Blackjack table. It demonstrates our dedication to delivering innovative live casino solutions, which are tailored to meet the requirements of our operator partners.”

Brian Christner, Chief Online Gaming at Jackpot.ch added: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience. The launch of our branded 7-seat blackjack table is a significant moment for us, as it sets a new standard for premium live casino entertainment on the market.”

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The post Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch appeared first on European Gaming Industry News.

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