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Coral Becomes Birmingham City’s Official UK Betting Partner

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Birmingham City Football Club has announced leading British betting operator Coral as its Official UK Betting Partner.

Coral, owned by Entain, has signed a multi-year partnership with the club that will run through to the end of the 2027/28 football season. Coral will look to use the new partnership to reward and entertain Birmingham City supporters with a range of engaging content and activation activities. These will include acting as the official goal sponsor, collaborating on the Fan Park ahead of match days and providing fans with once in a lifetime experiences.

The deal will also see Coral branding pitch-side on the Club’s new digital screens and perimeter boards at St. Andrew’s @ Knighthead Park.

Birmingham City Chief Executive Officer, Jeremy Dale, said: “We are thrilled to welcome Coral onboard as the latest partner to join us on our exciting journey. In Coral, we are entering a partnership with a brand which puts the customer at the heart of its operation, something we care deeply about here at Blues with our supporters.

“We are aligned on our values and share a burning ambition to deliver an excellent product which our supporters can be proud of. This isn’t a journey we will go on alone and we are delighted that Coral has chosen to embark on this adventure with us. We love the focus on fans from Coral so it was very simple to build a programme that we both embraced.”

Charlotte Emery, Chief Marketing Officer for Coral (Entain UK Brands), said: “Having made the decision to return the Coral brand to football, it was key we partnered with a club that not only has a similarly long history to our own, but is also looking firmly to the future, with a long-term plan for success.

“Most importantly, we wanted to work with a club that shares our passion to put the fans first. We know Birmingham City FC and its fans are on a great journey, and we are thrilled that Coral will be here for that journey every step of the way.”

The post Coral Becomes Birmingham City’s Official UK Betting Partner appeared first on European Gaming Industry News.

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WPT® Global Returns as Title Sponsor for Triton SUPER HIGH ROLLER SERIES Jeju II

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The high-stakes action is back in South Korea on the heels of the recently
unveiled Triton One Series

The Super High Roller Series returns to Jeju, September 8–23, 2025, with another nosebleed schedule and non-stop live stream coverage. WPT® Global proudly continues its strong relationship with Triton as the event’s title sponsor.

Super High Roller Series Jeju II: What’s on the Cards

Super High Roller Series Jeju II brings a monolith of a schedule from September 8 to 23, with buy-ins ranging from $25,000 to $150,000. The action kicks off on September 9 with Event 1, the WPT Global Slam, featuring a $25,000 buy-in.

The $100,000 Main Event, Event 9, begins on September 16 and is expected to draw the biggest names and deepest stacks of the series. Players and fans can expect poker’s most notorious faces, from Phil Ivey to Jesse Lonis, chasing titles at one of the most prestigious series in the industry.

Xuan Liu Makes History for WPTG in Montenegro

Earlier this year, former WPT Global Ambassador Xuan Liu made poker history by becoming the first female Triton champion. She defeated Daniel Dvoress heads-up in the $25,000 WPT Global Slam in May, earning $860,000. The event drew 155 entries and generated a $3,875,000 prize pool, marking a career-best score for Liu and placing her 15th on the Women’s All-Time Money List.

The post WPT® Global Returns as Title Sponsor for Triton SUPER HIGH ROLLER SERIES Jeju II appeared first on Gaming and Gambling Industry in the Americas.

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Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration

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Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its integration with Aristocrat Interactive™.

Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides an immersive betting experience.

With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.

The integration of Zoom Soccer is facilitated by Logifuture’s existing relationship with Aristocrat Interactive. Through Aristocrat Interactive’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.

Niccolo Cassettari, Chief Business Development Officer at Logifuture, shared: “We’re thrilled that sports fans in Mexico will now have the flexibility to experience Zoom Soccer, our 24/7 feed of virtual leagues, at their convenience. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users continually entertained.

“As the demand for engaging sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”

“At Logifuture, we’re dedicated to meeting the need for dynamic, captivating sports products, and expanding Zoom Soccer’s presence helps us achieve that goal and we’re excited to continue working together to bring the excitement of virtual sports to the Mexican market.”

Malte Hegeler, VP Sports Product at Aristocrat Interactive iGaming & Sports, said: “We are always looking for new gaming innovations to entertain our customers’ audiences.

“The addition of Logifuture’s Zoom Soccer in Mexico is an exciting example of our ever-expanding digital portfolio curated to provide regulated markets with the highest quality, immersive betting content.”

The post Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration appeared first on Gaming and Gambling Industry in the Americas.

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7777 gaming builds on Italian certification with Octavian Lab deal

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7777 gaming has taken a significant step in its international expansion strategy by partnering with Octavian Lab. This strategic alliance reinforces the company’s commitment to establishing a strong presence in regulated European markets and marks a key milestone in its international growth plans. Through this collaboration, 7777 gaming’s certified portfolio of innovative online casino titles will be seamlessly integrated into Octavian Lab’s advanced aggregator called Hub Casino, making the games accessible to a wide network of licensed Italian operators.

“Partnering with Octavian Lab is a landmark moment for 7777 gaming,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “Italy is a market we view as both strategic and full of potential. Through Octavian Lab’s Hub Casino, our certified games will reach a broad audience of experienced operators and players. We are confident that our titles will bring fresh energy, variety, and innovation to the Italian iGaming landscape.”

The integration includes 7777 gaming’s newly certified Italian portfolio, which features standout titles such as Crazy 100 Bucks, Cash 100, Thracian Treasures and Devil’s Deal Soul for Sale.

Each title is built for strong player engagement, offering features like bonus games, free spins, WILD symbols, multipliers, and buy-bonus options – meeting the demand of Italian players for variety and excitement.

“We are delighted to welcome 7777 gaming to our Hub Casino,” said Andres Galan Chillon, Senior Partnerships Manager at Octavian Lab. “Their portfolio brings fresh and exciting content that aligns perfectly with our commitment to providing innovative, high-quality gaming experiences for operators and players in Italy. We look forward to a successful partnership that drives growth and delivers real value to the Italian iGaming market.”

7777 gaming is an innovative online casino games provider, committed to delivering unique, engaging content that meets the highest standards of compliance and player satisfaction. With a growing presence across Europe, Africa, and Latin America and a strong focus on regulated markets like Italy – the company builds long-term partnerships that drive sustainable growth and deliver localized, high-performing gaming experiences. By combining

regulatory trust, creative excellence, and a passion for innovation, 7777 gaming continues to strengthen its position as a trusted partner in the global iGaming industry.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

Contact us:

[email protected]

https://www.7777gaming.com

Social Media:

LinkedIn

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