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Scientific Games’ SCiQ Technology Driving Sales at Participating Kansas Lottery Retailers
Scientific Games’ SCiQ retail technology is driving instant scratch game sales and simplifying operations at Kansas Lottery retailers. The newly deployed SCiQ system improves operational and inventory efficiencies for lottery retailers and features optimized digital displays for players to order games easily. The rollout of the tech ecosystem is already making a positive impact at participating chain retailers and independently owned stores in greater Topeka, Wichita, and other regions in the state.
Stephen Ortiz, Kansas Lottery Director of Sales & Marketing, said: “Our retailers embraced modernizing lottery in their stores. SCiQ has benefited their lottery sales and simplified operations at their check-out counters. The system helps maintain game inventory, rather than it being a manual function, and they like the product security the locked SCiQ bins offer. The greatest impact is that SCiQ takes the guesswork out of instant game inventory with store-level analytics and insights tied to planograms.”
SCiQ is the only technology of its kind for managing the lottery category within stores. The system provides retailers with a comprehensive suite of features, including fully integrated digital menu boards for modern product display, automated inventory management, real-time store-specific sales and market basket performance reports, and enhanced product security.
“The Kansas Lottery’s approach with our 1500 retailers is to provide services and seek opportunities to use technology that helps make their operations more efficient and profitable. Once the SCiQ project began with our chain retailers, word traveled like the wind, as they say in Kansas. It didn’t take long for our more progressive independent retailers to ask how they could get this technology in their stores,” Ortiz said.
Michael Cardell, Senior VP, Americas Systems for Scientific Games, said: “We commend the Kansas Lottery for its innovative approach to retail technology. SCiQ has proven to create efficiencies and support lottery sales in more than a dozen U.S. markets and recently launched in Europe for the first time. Kansas Lottery retailers and their players are benefiting from our technology-driven, streamlined engagement experience and we are delighted SCiQ is already generating higher instant game sales to benefit state programs.”
In addition to retail point-of-sale technology (including self-service terminals), Scientific Games currently provides the Kansas Lottery with a lottery gaming system, retailer management system, and monitor games. The company also provides the Lottery’s instant games and manages the products through the performance-driven Scientific Games Enhanced Partnership program at its facility in Topeka.
The post Scientific Games’ SCiQ Technology Driving Sales at Participating Kansas Lottery Retailers appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
The post BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO appeared first on Gaming and Gambling Industry in the Americas.
Latest News
EGBA Publishes its Annual Activity Report 2025

The European Gaming and Betting Association (EGBA), representing Europe’s leading online gambling operators, has published its Annual Activity Report. The report showcases EGBA’s key achievements and provides valuable insights into the European online gambling market through aggregated market data from its members.
The Annual Activity Report 2025 details EGBA’s achievements across several areas. The 4th annual European Safer Gambling Week expanded to a record 26 countries with 195 stakeholders participating, reaching 3 million citizens with important safety messages. EGBA’s annual sustainability reporting revealed record usage of safer gambling tools, with 21 million customers (65% of total) using safety tools and over 67 million messages sent to players to promote safe and sustainable play.
EGBA conducted a second monitoring exercise of its pan-European responsible advertising code, focusing on minor protection measures. The association advanced its anti-money laundering initiatives, organising workshops to educate industry stakeholders about the EU’s new AML framework. The association strengthened its industry representation with Superbet Group, LeoVegas Group and Sumsub all joining as new members.
The report also presents aggregated 2024 European online gambling market data from the association’s members, including information about their combined gross gaming revenues, stakes, return to player rates, customer winnings, products and licenses. The data reveals a 15% increase in the combined online gross gaming revenues of EGBA members to €13.5 billion in 2024, with casino games representing 51% of total revenue.
“It was a significant year for EGBA: our membership expanded, we hosted a record-breaking European Safer Gambling Week that reached over 3 million citizens with safety messages, and we provided input into many important policy discussions. As Finland completes its transition from a monopoly to a licensing system, all EU member states will soon have some form of multi-licensing framework for online gambling. This is a major milestone, representing a fundamental change in Europe’s regulatory landscape over the past 15 years, and validates our view that competitive, well-regulated markets are the best way to protect consumers. Looking ahead, we’ll continue to promote effective policies that support safer gambling and address remaining anti-competitive regulation and practices,” said Maarten Haijer, Secretary General of EGBA.
The post EGBA Publishes its Annual Activity Report 2025 appeared first on European Gaming Industry News.
Latest News
Casino Kings Launches Exclusive Grand National Offer for Betting Fans

The leading betting platform announces special promotions for the biggest horse racing event of the year.
As the excitement for the Grand National 2025 builds, one major betting brand is ahead of the field. Casino Kings announced an exclusive Grand National betting offer; when you bet £10 on any race, they’ll award you a £30 free bet. This promises to make this year’s Grand National Festival more exciting than ever. Whether you’re a seasoned bettor or just enjoy a flutter on the nation’s favourite horse race, this elite promotion is designed to bring more value, boost Grand National returns, and a superior betting experience to punters across the UK.
A Grand Offer for the Grand National
Casino Kings has been a trusted name in the casino industry for over a decade, and last year they ventured into the sports betting world and haven’t looked back since. Known as the world’s most famous steeplechase and the most watched horse race in the world (estimated at 600 million viewers) this year’s Grand National runners are set to compete in a race like no other. To celebrate the event, Casino Kings is rolling out an exciting promotional offer for new and existing customers alike.
“The Grand National is not an event to miss out on in this industry,” says James Dowd, CEO of Casino Kings. “Since we launched the sportsbook on Casino Kings at the end of last year, it’s been our biggest interest to provide the best sports betting experience, we possibly can. Our Grand National offer this year is only a glimpse of what’s ahead for our customers!”
What’s in the Offer?
Casino Kings’ Grand National 2025 offer is all about giving bettors the best possible value on their wagers. Here’s what’s included:
- Bet £10, Get a £30 Free Bet – Simply deposit £10, and they will instantly reward you with a £30 free bet to use on Grand National runners.
- Available to All Customers – Unlike many promotions that are exclusive to new players, this offer is open to both new and existing customers, so everyone can enjoy the benefits.
- Flexible Way to Play – Your free bet can be used on multiple days across the Aintree Grand National on a one-time stake.
- Simple and Hassle-Free – No complicated terms, just deposit and play with ease, making it the perfect offer for Grand National fans of all experience levels.
Why This Year’s Grand National is One to Watch
The Grand National 2025 is set to be one of the most competitive races in recent history. Included in the strong lineup of Grand National horses; I Am Maximus, Intense Raff, Stumptown, and Iroko are all competing for glory at Aintree. Betting fans will be on the edge of their seats from the starting gun to the final fence.
Adding to the excitement, demand for this year’s Grand National has reached new heights. Grand National Saturday is officially sold out, and Friday’s Ladies Day has also sold out, proving just how much anticipation surrounds the event. With a fantastic weather forecast for race weekend, the atmosphere at Aintree is expected to be electric.
Casino Kings’ Grand National betting offer means you won’t just be watching the action – you’ll be part of it. The latest Grand National news suggests that this year’s race is packed with contenders, and with the best Grand National odds, you can bet smarter and with more confidence.
And after a turbulent Cheltenham Festival, where many favourites failed to deliver, punters are looking for a much-needed comeback at the Grand National. Could this be the race that turns fortunes around for bettors? With Casino Kings’ offer, there’s never been a better time to get back in the game.
How to Claim the Offer
Getting in on the action is simple:
- Sign up or log in to your Casino Kings account.
- Deposit using the code ‘GRAND’ and place your bet on any of the Grand National runners.
- If you’re a new or old customer, enjoy your free bet with the King Casino.
- Keep an eye out for live betting opportunities as the race day unfolds.
Bet Smart, Bet Safe
Casino Kings is committed to responsible gambling and encourages all bettors to play responsibly. With features like deposit limits, time-outs, and self-exclusion tools, Casino Kings ensures a safe and enjoyable betting experience for everyone.
About Casino Kings
Casino Kings is a leading UK-based sports betting and online casino platform, offering top-tier odds, exciting promotions, and a seamless betting experience. With a focus on innovation, fair play, and customer satisfaction, Casino Kings continues to be a favourite destination for betting enthusiasts.
For more information on Casino Kings’ Grand National betting offer, visit www.casinokings.com.
The post Casino Kings Launches Exclusive Grand National Offer for Betting Fans appeared first on European Gaming Industry News.
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