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EGBA Members Assess Minor Protection Advertising Measures in Latest Code Monitoring
The European Gaming and Betting Association (EGBA) has released a summary of findings from the second monitoring exercise of the association’s pan-European responsible advertising code, conducted by the independent European Advertising Standards Alliance (EASA). Following the first monitoring exercise in 2022, this latest assessment focused on minor protection measures, revealing strong compliance in traditional advertising channels while identifying areas for improvement in social media.
The monitoring exercise, concluded in December 2024, assessed 120 individual advertisements from EGBA members across multiple platforms including television, YouTube, websites and social media channels in four selected markets: Greece, Spain, Romania and the UK. Self-Regulatory Organisations (SROs in these markets assessed the compliance of the advertisements with the EGBA code and national regulatory and self-regulatory requirements, focusing particularly on content moderation, managing exposure of minors and safeguards against minors’ access to gambling content online.
The results demonstrated high compliance among EGBA members in television advertising and YouTube platforms, with successful implementation of key minor protection measures such as age-limit requirements and restrictions on the use of celebrities and cartoon characters. Social media advertising showed strong adherence to age-limit symbol requirements, but the monitoring identified a need for more consistent application of age-gating mechanisms and forward advice notices across members’ social media profiles.
The assessment of influencer marketing practices of two EGBA members, in Spain and the UK, revealed strong compliance with content moderation and appeal restrictions, while highlighting the need for enhanced transparency through consistent use of paid marketing disclosures (e.g. using an #ad hashtag).
EGBA and its members will use the monitoring results to further enhance the effectiveness of the code and will continue to advocate for responsible advertising practices across the entire European gambling sector.
“This latest monitoring exercise demonstrates our members’ commitment to responsible advertising and minor protection. While we’re encouraged by our members’ high compliance rates across traditional media channels, we recognise there’s more work to be done in the social media space. At EGBA, we’re dedicated to promoting the highest advertising standards and will continue to work with our members to strengthen compliance with our code across all platforms,” Maarten Haijer, Secretary General of EGBA, said.
The post EGBA Members Assess Minor Protection Advertising Measures in Latest Code Monitoring appeared first on European Gaming Industry News.
Caesars Digital
EveryMatrix completes iGaming content launch with Caesars Entertainment

EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology provider’s reach in the regulated North American market.
EveryMatrix is now providing Caesars’ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
EveryMatrix, the industry’s fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.
SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library with more than 34,000 games from 350+ studios.
Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.
“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”
“SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
The post EveryMatrix completes iGaming content launch with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Aaron LaBerge
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Ben Clemes
High Roller Appoints Seth Young as SVP of Corporate Strategy and Investor Relation

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, has appointed Seth Young as Senior Vice President (SVP) of Corporate Strategy & Investor Relations. In his new role, Mr. Young will collaborate with the management team to shape and implement the Company’s long-term business strategy.
“We are thrilled to welcome Seth Young to our team. His over 20 years of industry experience, combined with his extensive knowledge of gaming technologies, strategic planning, and business development, will be invaluable as we continue to build on High Roller’s strong position in the industry,” said Ben Clemes, CEO of High Roller Technologies.
Mr. Young is a widely recognized interactive gaming expert with a successful track record of continuously being at the forefront of new gaming technologies and strategies.
Prior to joining High Roller, Mr. Young served as Chief Innovation Officer at PointsBet, where he was responsible for strategic corporate development efforts including fundraising, new market development, government affairs, regulatory affairs, and more. He also previously served as Chief Operating Officer at FSG Digital, Executive Director of Online Gaming at Foxwoods Resort Casino, Chief Operating Officer at Flower City Gaming, and Director of Strategy for TexasHoldem.com.
Additionally, Mr. Young is a founding partner of GMA Consulting, an internationally respected consulting firm serving the gaming, sports, entertainment, and hospitality sectors. Young also serves on the Board of Directors for Kinectify, EQL Games, Kindbridge Behavioral Health, and Aquimo.
Mr. Young has been recognized for his contributions to the gaming industry, receiving the Innovation Group’s 2018 Emerging Leaders of Gaming Award and being named to Global Gaming Business Magazine’s 40 Under 40 list in the same year.
“It is a privilege to join High Roller and work alongside such a highly reputable, innovative, and deeply experienced team. The Company offers a world-class consumer entertainment experience through its highly premium brands, and I have no doubt High Roller is uniquely positioned for continued growth and success,” Seth Young said.
The post High Roller Appoints Seth Young as SVP of Corporate Strategy and Investor Relation appeared first on Gaming and Gambling Industry in the Americas.
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