

Compliance Updates
Danish Gambling Authority Launches “Take it ROFUS” Campaign
The Danish Gambling Authority has launched a new campaign aimed at raising young people’s awareness of the ROFUS self-exclusion scheme.
More than 15,000 young men between the ages of 18 and 25 are currently registered with ROFUS (The Danish Gambling Authority’s Register of Voluntarily Excluded Players).
“For many, games are an entertainment product, but it is important that there is also room for people to take a break from the game – and ROFUS can be a good tool for many. We hope that our new campaign can help inform the target group – which here is primarily younger men – about this,” Anders Dorph, Director of the Danish Gambling Authority, said.
The Danish Gambling Authority commissioned a study into young men’s relationship with gambling and ROFUS, which shows that gambling plays a large role in young men’s communities, especially at their pre-party events.
An important insight from the interviews was that although gambling is a large part of young people’s social arenas, there is not much talk about the potential negative consequences of gambling.
“When gaming is a big part of the community, it can be vulnerable to speak out and stand out from the crowd. That’s why we hope that a new campaign can start a conversation among young people that it’s okay to skip the game and ‘get it ROFUS’, which is the campaign’s slogan,” Anders Dorph explained.
The “Take it ROFUS” campaign consists of a 60-second film that alternates between a pre-party and an interview situation with six young men. As the film progresses, a discrepancy is depicted between the young men’s statements and their actions. It shows that young people may not be as good at keeping the game under control and looking out for each other as they claim.
The campaign is targeted at young men between the ages of 18 and 24 who have just been given access to gambling for money. An important criterion for the campaign was that it should be designed on the young people’s terms and reflect situations that young people can recognize themselves in. Subsequent tests of the campaign show that it resonates with the target group to a great extent, especially due to its relatable situations and group dynamics, a young language and a pace that young people are familiar with, for example, from content on social media.
The film, produced by the agency Advice, will be shown in cinemas, on YouTube, Twitch and various streaming services, among other things.
The post Danish Gambling Authority Launches “Take it ROFUS” Campaign appeared first on European Gaming Industry News.
Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
Compliance Updates
Konami Gaming Awarded Gaming-related Vendor License in the UAE

Konami Gaming Inc. announced successful completion of Gaming-related Vendor Licensing in the United Arab Emirates (UAE), a key emerging market for commercial gaming. Konami Gaming is among the first in the industry to be awarded a Gaming-Related Vendor License by the General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all UAE commercial gaming activities. A leading global provider of casino games and casino management systems, Konami has been awarded official license to serve the UAE’s developing gaming market with its award-winning products and services.
“Since Konami Gaming’s inception, our global growth has been achieved with an unwavering commitment to compliance. As the United Arab Emirates expands its economy to the regulated commercial gaming space, Konami is dedicated to supporting this market with the same integrity, innovation, and excellence we bring to all 431 gaming jurisdictions we serve worldwide,” said Tom Jingoli, president & chief operating officer at Konami Gaming.
For a quarter century, casino players have enjoyed Konami Gaming’s slot machines for the Class III gaming space, in which game outcomes are determined by random number generators (RNG). The company has since expanded its world-famous casino entertainment to online gaming and a variety of central determination market sectors. Additionally, Konami Gaming has spent over 20 years delivering its industry-leading SYNKROS casino management system to some of the largest and most diverse gaming destinations on earth, with ultra-reliable 99.99% uptime.
The post Konami Gaming Awarded Gaming-related Vendor License in the UAE appeared first on European Gaming Industry News.
Australia
ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).
An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.
Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.
The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.
Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.
ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.
The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.
The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.
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