

Latest News
Atlassian Williams Racing Announces Partnership with Super Group
Atlassian Williams Racing has announced a major multi-year partnership with Super Group Limited, the parent company of leading online sports betting and gaming business Betway and casino brand Jackpot City.
The agreement will see Super Group’s brands become Atlassian Williams Racing’s Official Betting Partner, Official Casino Partner, Official Gaming Partner, Official Score Partner and Official Live Score Partner. It marks Super Group’s entry into Formula 1, building on their market-leading sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Neal Menashe, Chief Executive Officer at Super Group, said: “We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing.
“The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.”
James Bower, Commercial Director at Atlassian Williams Racing, said: “We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing.
“Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.
“We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”
The post Atlassian Williams Racing Announces Partnership with Super Group appeared first on European Gaming Industry News.
Latest News
BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029

Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A sponsor of “the Lions” since 2021, Betano — the premium sports betting and online gaming brand of Kaizen Gaming — will continue to support the Alvalade club as the Main Sponsor.
The renewed agreement covers both the First Team and the B Team, which currently competes in the second league, with Betano maintaining prominent branding on the front of both teams’ official shirts.
“We are very pleased. This renewal is the reward for a successful investment by both parties in the excellent relationship we’ve established over the past four years. We began our partnership with Betano as Champions and now we renew it as back-to-back Champions. With that in mind, I believe the conditions are ideal for continued success over the next four years,” adds André Bernardo, Chief Strategy and Operations Officer of Sporting Clube de Portugal.
“We are truly delighted to extend our partnership with Sporting Clube de Portugal. Over the past few years, we have built a strong relationship founded on trust and shared ambition. This partnership has also coincided with a remarkable period in the club’s history, as Sporting has secured back-to-back Portuguese league titles, as well as a Portuguese cup triumph. This renewal reflects the mutual success and confidence that defines our collaboration, and reinforces our commitment to Portuguese sport, its fans, and to delivering a safe, innovative, and responsible betting experience,” says Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.
The new agreement also includes a wide range of joint activations and fan-focused initiatives, further strengthening the bond between the brand and the Sporting universe over the next four seasons.
The post BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029 appeared first on European Gaming Industry News.
Australia
BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week

BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is exhibiting at the Australasian Gaming Expo (AGE) this week, August 12-14, at the ICC Sydney.
BMM will welcome attendees at Stand No. 331 to showcase its industry-leading suite of product compliance testing services, quality assurance testing services, and cybersecurity protection solutions tailored to the Australasian gaming market.
With over four decades of global expertise and strong roots founded in Australia, BMM continues to deliver local insight with global reach, supporting suppliers with land-based and digital product compliance solutions
BMM’s President of Land-Based Gaming & Inspections Kirk White said, “At BMM, we’re proud to combine local knowledge with global strength. Our Australasian teams understand the unique regulatory and market challenges across the region, and we work closely to deliver testing and certification services that go beyond compliance; we help power suppliers’ growth and protect their brand.”
White added, “There’s a reason we are the No. 1 lab in Australia and Asia. We were founded in Australia and have been a resource to the region’s suppliers, operators, and regulators for over 44 years. We have played an important role in Australasia’s growth in its established land-based markets, evolving digital markets, and emerging new markets like the Philippines, Thailand, Vietnam, Cambodia, and India.”
BMM’s experienced teams across Australasia, with offices in Melbourne and Sydney, Australia, as well as Macau, Singapore, and India, are the trusted testing partner of choice in this expansive region. The Company’s expertise spans land-based platforms, games, and systems; lottery testing; and the full spectrum of digital gaming, including iGaming, sports betting, iLottery, and mobile.
The post BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week appeared first on European Gaming Industry News.
Latest News
Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal

Gaming Corps, a publicly listed company from Sweden, has announced a significant expansion of its Remote Game Server (RGS) agreement with a major global iGaming group. Beginning in August 2025, the company will double its monthly game output under the agreement, delivering two new game titles per month. This extended commitment carries an initial rolling annual order value of SEK 28 million.
This development is part of Gaming Corps’ broader strategic partnership with its major shareholder Denwena Limited, first communicated in June 2025. The collaboration has accelerated Gaming Corps’ growth trajectory and increased production demands for its original content.
To support the delivery of this expanded pipeline, Gaming Corps is actively scaling its game development organisation through targeted recruitment and organisational investment. A portion of the agreement has been structured as prepaid, enabling the company to fund this growth initiative without the need for external financing.
Juha Kauppinen, CEO of Gaming Corps, says: “Our close collaboration with Denwena Limited gives us the opportunity to write completely new chapters in Gaming Corps’ journey. It’s hard to find much stronger proof of that than the fact that the RGS deal is now doubling for a second time, meaning that from now on we’ll be delivering two games per month. We are also in interesting discussions with other game studios who are interested in our RGS offering due to our strong distribution network and our innovative unique game engines.”
Gaming Corps’ expansion of its RGS production schedule underscores its long-term commitment to becoming a leading B2B content provider in the global iGaming space. The company’s focus on building proprietary game engines, coupled with a growing distribution network, positions it well to attract additional partners and drive future profitability.
The post Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal appeared first on European Gaming Industry News.
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