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Blanka Homor

Playson Signs Agreement with Light & Wonder in Global Distribution Deal

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2 hours ago

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Playson, the accomplished digital entertainment supplier, has forged a major global content deal with Light & Wonder to significantly enhance the reach of its extensive games portfolio.

This landmark agreement will enable Light & Wonder’s expansive operator network across the UK, Canada, and Latin America to gain access to Playson’s engaging offering.

UK-based operator Dazzletag Entertainment Ltd was the first to go live with the studio’s creative releases last month, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN launched across its online casino brands.

Light & Wonder’s content marketplace is utilised by some of the biggest operator brands from across the globe, providing them with access to more than 3500 games from a host of third-party studios to allow them to build personalised, mobile-ready player experiences and stay ahead of regulatory changes.

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The partnership signifies the strength of Playson’s reputation as a respected and highly sought-after provider to operators globally, as the rising demand for its games looks set to take the studio to new heights for 2025.

Blanka Homor, Sales Director at Playson, said: “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.

“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”

Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.

“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”

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The post Playson Signs Agreement with Light & Wonder in Global Distribution Deal appeared first on Gaming and Gambling Industry in the Americas.

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Blanka Homor

Playson agrees to supply Venezuelan operator Parley with casino games

Published

3 years ago

on

November 30, 2021

By

 

Casino software developer Playson has reached a deal to supply Parley, a Venezuelan based operator, with its impressive portfolio of slots.

The deal will see Playson enhance the Latin American brand’s online offering by providing its notable range of slots, including titles Solar Queen Megaways, Royal Coins: Hold and Win and 5 Fortunator.

As one of Venezuela’s leading operators, Parley has gone from strength to strength in the region and is eyeing further growth by partnering with the established slots developer. Integrating Playson’s content will allow the company to attract a wider audience, as well as offer high-quality games to its existing consumers.

The latest agreement highlights Playson’s quality as a game developer as it continues to grow in the Latin American region, as well as multiple jurisdictions across the globe.

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Blanka Homor, Sales Director at Playson said: “We are pleased to announce this deal with Parley, it’s an impressive leap forward in our expansion goals within Latin America.

“We are confident in our product offering and are aware that our quality games garner a lot of interest from markets across the world, especially Latin America. This deal with Parley is vital in our bid to reinforce our foothold in Venezuela and the Latin American market.”

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