Global esports and gaming organization Gen.G announced that it has established an official partnership with Logitech G, a specialist in advanced gaming gear, who will collaborate with Gen.G across the organization to develop the optimal gaming environment for its professional players, academy students, and fans. Logitech G will provide its latest innovative products like the PRO X SUPERLIGHT 2 DEX wireless gaming mouse and introduce customized solutions tailored to each team.

Gen.G’s esports roster includes its highly successful League of Legends Champions Korea (LCK) team along with Rocket League and VALORANT. They successfully re-signed their existing top trio of Kim “Kiin” Ki-in, Kim “Canyon” Geon-bu, and Jeong “Chovy” Ji-hoon. Additionally, Park “Ruler” Jae-hyuk has returned, and new bottom duo Ju “Duro” Min-gyu has joined, with expectations high for this roster. This roster not only shows a powerful team composition but also demonstrates Gen.G’s goal to reach further and achieve higher records in the league and on the global stage.

“It’s very meaningful to collaborate with Gen.G again after 2020. Logitech G will provide innovative support and an optimal environment for Gen.G players to achieve the best results on the global stage, and we will contribute to making a successful season,” said Logitech Korea Branch Manager Cho Jung-hoon.

“The partnership with Logitech G goes beyond simple collaboration, representing a new challenge to combine the best of gaming technology and innovation with the passion of our players and fans. We’re excited about this longer term partnership to work together to provide the best possible environment for Gen.G professional players, academy students, and our fans,” said Gen.G CEO Arnold Hur.

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With the global social casino market projected to surpass $11 billion in 2028, MFC Games is seizing the moment with a groundbreaking partnership. Teaming up with TinyRex Games, MFC Games is combining innovation and expertise to redefine the social casino experience. This collaboration will bring TinyRex’s games to MFC Games’ highly innovative and anticipated 2025 multiplayer-first social casino platform, Clash Casino.

Clash Casino is poised to set a new standard in iGaming by blending the thrill of competitive multiplayer gameplay with the thrill of reimagined classic casino experiences. Featuring real-time, multiplayer competition and social media, user network-driven mechanics, Clash Casino is designed to captivate a new generation of players and set the stage for the future of social casinos. The technologies developed for Clash Casino also hold the potential to power many innovative iGaming and Casino-based applications.

“Clash Casino isn’t just another game—it’s a leap forward for the social casino space and ultimately, the entire iGaming industry. By partnering with TinyRex, we’re bringing our shared passion for innovation and a commitment to delivering gaming experiences as technologically groundbreaking as they are fun. Together, we’re shaping the future of multiplayer-first social casinos,” said Michael Lee, CEO of MFC Games.

Kenny Huang, Co-Founder of TinyRex Games, said: “At TinyRex, we aim to redefine game design by moving beyond cookie-cutter approaches to create unique experiences for new audiences. This vision drives everything we do—from Cleopatra’s Plinko, which dropped over one million balls within 48 hours of launch on Rushstreet Interactive (RSI), to our next-gen social sweeps games, reimagining casino gaming, and also our bold venture into Roblox’s dynamic platform. Partnering with MFC Games is another major step towards our vision. We’re confident Clash Casino will revolutionize social casinos for the next generation, and we’re thrilled to be part of this groundbreaking journey.”

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This partnership reflects a shared mission to disrupt the status quo in iGaming, delivering bold, engaging experiences that connect players like never before. TinyRex’s proven track record in driving player engagement, combined with MFC Games’ vision for innovation, makes this collaboration a powerful step toward creating the future of social gaming.

Flows’ no-code automation platform has powered the launch of Light & Wonder’s player engagement product line in Michigan, featuring the rollout of WONDER DROPS a versatile marketing jackpot solution now ready for global expansion.

The Wonder Drops system allows operators to offer progressive or static cash prizes, easily added to any game in Light & Wonder’s network. With limitless configuration options, Wonder Drops boosts game visibility and performance. This customizable, widget-based solution can be fully managed by operators, delivering a personalised way to captivate and engage players like never before.

This launch in Michigan is a key milestone for Flows and Light & Wonder, expanding Flows’ presence and impact in the US market. Beyond Wonder Drops, the collaboration extends to a suite of player engagement tools including Free Rounds and Multiplayer Games, and more on the way, with tournaments and daily free games. Through this integration, Flows is redefining player engagement, helping operators quickly bring new experiences to market.

James King, CEO of Flows, said: “This launch of Light & Wonder’s marketing jackpots with a leading casino operator is a proud moment for Flows, highlighting the flexibility and strength of our platform. It demonstrates how our technology empowers clients to innovate quickly and effectively. We’re excited to expand these capabilities into new markets and continue supporting our clients’ success.”