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CasinoEngine sets record annual performance in 2024 adding to three years of non-stop growth

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EveryMatrix’s casino business unit has had an “outstanding 2024” setting a record 12th consecutive financial quarter and adding to three years of non-stop growth.

CasinoEngine, the company’s casino productivity platform, generated 62 billion game rounds between January and November 2024, equating to €64 billion in turnover with third quarter financial results revealing record Gross Gaming Revenue (GGR) for customers of €709 million, up 53% YoY.

Latest Q3 numbers showed a 12th consecutive record quarterly performance with GGR for the last 12 months at €2.6bn, a 63% YoY increase.

The last year has also been significant for the casino division with the launch of a new suite of loyalty and gamification tools, further extending its comprehensive range of solutions.

Anticipating iGaming player behaviours and trends, the CasinoEngine team developed a series of bonus, loyalty and personalisation solutions across 2024 significantly enhancing player experiences and boosting operator revenues.

Its cross-vertical suite of loyalty and engagement tools includes challenges, tournaments, loyalty mini games, jackpots (JackpotEngine) and new loyalty solution, LoyaltyEngine, plus BonusEngine that comprises bonus money, cash-back for casino and sports, free spins, free bets, odds boost, stake back and more.

EveryMatrix’s Casino division will also launch EngageSuite in early 2025, a range of six versatile loyalty and gamification tools that can be used individually or combined for greater impact, designed to create seamless, cross-vertical player experiences.

Once an operator configures each journey’s framework, players then take the reins, personalising their experience by selecting the perks they value most and using them to enhance their gameplay.

One of the highlights of the EngageSuite is the recently launched LoyaltyEngine.

LoyaltyEngine rewards player loyalty through coins and a customisable shop system. Players earn Experience Points (XP) to unlock new levels and benefits while collecting spendable coins to redeem for merchandise, digital rewards, and more. Operators can configure earning rules, expiration settings, and rewards to tailor engagement strategies.

EveryMatrix’s Casino division bonusing suite offers a 360-degree approach including a new tool that addresses bonus abuse.

Bonus Guardian, set to launch in early 2025, uses machine learning trained on known abusers’ history to recognise patterns of bonus abuse activity. Users are marked as confirmed or potential bonus abusers by the system, and actions can be taken accordingly, manually or automatically.

Its AI algorithm is trained to distinguish between legitimate and fraudulent gaming activity, boosted by years of gaming data and predictive modelling, all combining to stop abusers in their tracks.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “It’s been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate our growth to a record 12 consecutive quarters.

“The results come from a combination of strong relationships with successful operators and substantial investments in new technology and products. This year’s profits are fed straight back into the development of tomorrow’s solutions, so I’m convinced the success will continue into 2025 and beyond. I’m very proud of everyone’s achievements this year and confident we will maintain this momentum.”

The post CasinoEngine sets record annual performance in 2024 adding to three years of non-stop growth appeared first on European Gaming Industry News.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

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