

American Gaming Association
AGA Unveils Have A Game Plan Initiative’s Fifth Pillar: “Keep Your Cool”
The American Gaming Association (AGA) announced the expansion of its “Have A Game Plan. Bet Responsibly.” public service campaign with the introduction of a fifth pillar: “Keep Your Cool”. This new pillar reinforces the campaign’s mission to promote responsible sports wagering by emphasizing athlete harassment is never appropriate.
The announcement comes as data highlights the growing effectiveness of responsible gaming programs across the country. According to recent research, 66% of Americans believe the gaming industry’s responsible gaming initiatives are effective, up from 59% in 2023. Among those who actively participate in gaming, 79% of physical casino players and 85% of sports bettors agree these programs are working, including an impressive 73% of young bettors aged 18-24.
“Responsible gaming efforts like Have A Game Plan and other proactive efforts by legal operators are resonating with consumers and making a difference. ‘Keep Your Cool’ builds on this momentum by reminding bettors that a betting result – good or bad – is not an invitation to criticize a team, official, or athlete,” said Bill Miller, President and CEO of the AGA.
Since its launch in 2019, “Have A Game Plan. Bet Responsibly.” has educated bettors through four foundational pillars:
• Set a Budget: Establish and stick to a financial limit.
• Keep It Social: Bet responsibly as part of a shared activity.
• Know the Odds: Know the terminology and understand risks before placing bets.
• Play Legally: Use regulated, legal betting platforms.
The new “Keep Your Cool” pillar complements these principles by promoting sportsmanship and emphasizing the social aspects of sports betting:
Respect the Game: Winning and losing are part of sports betting, nobody is perfect; the result of a bet should not prompt negative actions – in person or online – toward athletes and officials.
Stay Focused on Having Fun: Sports betting is entertainment.
NASCAR, an early supporter of Have A Game Plan, underscored the importance of the new pillar. “At NASCAR, we believe responsible gaming enhances the overall fan experience. ‘Keep Your Cool’ reflects our shared commitment to encouraging fans to bet responsibly and maintain a respectful approach to the sport they love,” said Steve Phelps, President of NASCAR.
With responsible gaming messaging resonating stronger than ever, Have A Game Plan. Bet Responsibly. continues to foster a more enjoyable betting environment for fans.
American Gaming Association
MDC Issues Commentary as U.S. Gambling Enters “Regulatory Reset” Following $148 Billion Wagered

Minimum Deposit Casinos (MDC) has issued an expert commentary on what it calls a “regulatory reset” in the U.S. gambling sector, as lawmakers and regulators respond to explosive growth in consumer betting behavior. According to the American Gaming Association, Americans wagered a record $148 billion on sports in 2024. This surge has sparked new scrutiny from both federal and state-level authorities.
Recent legislative efforts in New York, Louisiana, and Montana have targeted sweepstakes-based casinos and skill-based betting formats. Proposed changes include tighter bet size limits, stricter advertising rules, and licensing reforms aimed at reducing player harm and increasing transparency.
“The regulatory environment is catching up with consumer behavior. There’s growing concern over how online gambling is marketed, accessed, and governed. Areas like responsible gaming, ad targeting, and instant deposits are now being looked at much more critically,” said a spokesperson at MDC.
According to the latest figures from the American Gaming Association, U.S. commercial gaming revenue reached $19.44 billion in Q2 2025, marking a 9.8% increase compared to the same period last year. Online casino gaming accounted for $2.6 billion of that total, reflecting a 32.3% year-over-year jump. The numbers underscore continued momentum for digital platforms even as regulations tighten.
MDC’s commentary urges both players and operators to stay ahead of the curve. As laws evolve, demand is rising for licensed platforms that offer low-deposit access, better responsible gambling tools, and full regulatory compliance.
The post MDC Issues Commentary as U.S. Gambling Enters “Regulatory Reset” Following $148 Billion Wagered appeared first on Gaming and Gambling Industry in the Americas.
2025 NFL season
AGA Estimates $30 Billion in Legal Wagering on 2025 NFL Season

Americans are expected to wager an estimated $30 billion on the upcoming 2025 NFL season through legal U.S. sportsbooks, according to American Gaming Association (AGA) estimates. This represents an 8.5% increase over last season’s revised estimated handle of $27.6 billion.
“This season, fans have more ways than ever to responsibly engage with the game they love. Legal sports betting enhances the fun and friendly competition that make NFL games and traditions even more special. With strong consumer protections and a shared commitment to responsibility, the legal, regulated sports betting industry encourages all footballs fans to have a game plan before placing a bet and ensure their gameday experience – regardless of the outcome of a bet or the game – remains enjoyable,” said AGA President and CEO Bill Miller.
As fans prepare for another season of NFL action, the AGA is reminding bettors to “Have A Game Plan. Bet Responsibly.” The national campaign remains central to encouraging responsible sports betting and promotes five key principles:
• Set a Budget and Stick to It: Determine how much you are willing to spend and never chase losses.
• Keep it Social: Betting should be a form of entertainment shared with friends and family.
• Know the Odds: Understand the games and your chances of winning.
• Play Legally: Use regulated, legal betting platforms.
• Keep Your Cool: Athlete harassment is never acceptable and good sportsmanship is for everyone.
Since the U.S. Supreme Court’s decision to overturn PASPA in 2018, 38 states and Washington, D.C. now offer consumers safe and regulated options to engage with their favorite sports. Americans’ support for legal sports betting remains strong, with 75% of Americans supporting legal sports wagering in their home state, and 90% viewing sports betting as an acceptable form of entertainment.
The post AGA Estimates $30 Billion in Legal Wagering on 2025 NFL Season appeared first on Gaming and Gambling Industry in the Americas.
American Gaming Association
MGM Resorts & BETMGM Expand Responsible Gaming Presence with Increased GameSense Messaging in NFL Stadiums

MGM Resorts International and BetMGM announced that they are once again partnering with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2025) this September.
For the third consecutive year, GameSense messaging will appear at select NFL stadiums on LED ribbons—including one new venue this upcoming football season. Also new for the 2025 season, these messages will be featured prominently on stadium scoreboards during pre-game activities and also within gameday magazines. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly.
GameSense messaging will be promoted at the following stadiums:
• Acrisure Stadium (Pittsburgh Steelers)
• Allegiant Stadium (Las Vegas Raiders)
• Empower Field at Mile High (Denver Broncos)
• Ford Field (Detroit Lions)
• GEHA Field at Arrowhead Stadium (Kansas City Chiefs)
• Lincoln Financial Field (Philadelphia Eagles)
• M&T Bank Stadium (Baltimore Ravens)
• MetLife Stadium (New York Jets)
• Nissan Stadium (Tennessee Titans)
• State Farm Stadium (Arizona Cardinals)
“Placing GameSense in league stadiums gives us direct access to millions of fans each week. It’s a powerful platform to promote public awareness and amplify our company’s commitment to provide a safe and informed gambling experience,” said Rhea Loney, Chief Compliance Officer at BetMGM.
In September, GameSense and the AGA’s Play Smart from the Start messaging will reach guests via digital platforms, retail sportsbooks, Las Vegas marquees, and the new MGM Grand Live Dealer studio. BetMGM Sportsbook messaging will also remind players to “take a time-out” and “budget before you bet,” with QR codes linking to responsible gaming resources.
Trained GameSense Advisors will continue supporting guests at BetMGM Sportsbooks and MGM Rewards desks nationwide. MGM Resorts has now certified over 1900 employees through the GameSense Advisor program, while BetMGM has continued its partnership with EPIC Global Solutions to deliver lived–experience training to all employees.
Also, coinciding with RGEM 2025, MGM Resorts announced a $250,000 contribution to the International Center for Responsible Gaming. This donation will support independent, peer–reviewed research that advances best practices aimed at supporting casino employees and player protection strategies.
Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “Investing in our team members through extensive training and scientific research sets higher operational standards and elevates the guest experience. It also supports the long-term sustainability of our business and the communities where we operate.”
Building on that commitment, both MGM Resorts and BetMGM continue to support the AGA’s “Have A Game Plan. Bet Responsibly.” public-service campaign, which educates both new and experienced sports bettors on safe wagering practices and choosing licensed operators in regulated markets.
Joe Maloney, SVP of Strategic Communications at American Gaming Association, said: “Collaboration plays a vital role in enhancing responsible gaming outcomes. We’re proud to partner with MGM Resorts and BetMGM and see firsthand how these efforts are making a meaningful difference.”
The post MGM Resorts & BETMGM Expand Responsible Gaming Presence with Increased GameSense Messaging in NFL Stadiums appeared first on Gaming and Gambling Industry in the Americas.
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