Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
the-game-has-changed-for-online-casinos the-game-has-changed-for-online-casinos

Latest News

The game has changed for online casinos

Published

on

Reading Time: 3 minutes

 

David Natroshvili, founder of SPRIBE, the company behind Aviator, assesses the state of play for online casinos as we come to the end of 2024

 

For me, 2024 will go down as the year that changed the game for online casinos.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Over the past 12 months, a revolution has swept across the market in a way we’ve not seen before. From the games players play to the ways they pay, things are changing and they are changing fast.

Slots no longer dominate game lobbies and where once players used to prefer to deposit with debit cards, it’s now crypto such as Bitcoin and Ether.

The companies providing the games players play have changed, too, with some now considered among the most innovative technology and entertainment companies on the planet.

This includes SPRIBE, the company I founded.

So, what have been the biggest changes we’ve seen in 2024 and what impact have they had on the sector? Let’s get into it.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

Slots no longer dominate game lobbies:

For many years, it’s been blockbuster slots from the top-tier providers that have dominated online casino game lobbies and certainly topped the player charts.

But that’s not the case anymore.

Increasingly, players are being drawn to non-traditional content in the form of Mines, Hi-Lo, Goal, Plinko and of course, Crash.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

SPRIBE developed the original crash game, Aviator, which now has more than 42 million monthly players across the 4,500+ online casinos that offer it.

For those that give it a full marketing push at launch, it can account for more than 10% of total casino GGR – a remarkable figure when you think about it.

Online casinos must now offer non-traditional games if they are to engage Millennial and Gen Z players, but also meet the changing preferences of existing players.

Crash games in particular have broad appeal because of the fast-paced big risk/big reward gameplay. That Aviator is multiplayer and packed with social interaction has also been key to its success.

It’s why they are so popular with all player types and why titles such as Aviator can have a direct and significant impact on casino GGR.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

Crypto casinos setting the standard for others to follow:

Aviator gets much of its DNA from the fascinating world of crypto casinos which continue to push boundaries when it comes to engaging with players and the experiences they deliver.

Regulators remain cautious when it comes to crypto, but you only need to look at the runaway success of the biggest crypto casinos to see consumer demand is incredibly strong.

Crypto casinos gave birth to non-traditional content, wrapping gambling elements around popular video games such as Minesweeper and for me, they continue to set the benchmark.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Not only that, but these casinos understand how to connect with players where their attention can be found – streaming, social media, etc – and have such powerful brand values and identities.

Then of course you have the way crypto is connected to the entire experience, and how these operators have ensured the smoothest UX.

Traditional online casinos need to take note and step up to the mark being set or risk losing more players to these brands.

 

Game providers entering multi-million-dollar marketing partnerships:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

One of the biggest changes for me has been how studios are now directly marketing their games to players – again, this is something we have pioneered with Aviator.

This includes our first-of-its-kind partnership with the UFC which sees the Aviator logo appear inside the Octagon at Fight Night and PPC events.

It also created a brand ambassador fund which allows us to run marketing campaigns with superstar athletes such as Alex Pereira.

Other studios – I won’t say who – have entered similar deals but not quite to the same degree. We are also close to unveiling another major deal in the coming weeks.

These marketing deals drive huge awareness for Aviator and ultimately mean operators must add it to their lobbies to meet player demand.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

So, there you have it – this is how the game has changed for online casinos in 2024, and I expect the pace of evolution to be just as fast in the coming 12 months.

The post The game has changed for online casinos appeared first on European Gaming Industry News.

Latest News

ZettaOnline Wraps Up a Successful Experience at the ICE Event in Barcelona

Published

on

zettaonline-wraps-up-a-successful-experience-at-the-ice-event-in-barcelona
Reading Time: < 1 minute

 

ZettaOnline, a fintech service provider and innovative technology strategist in IT Managed Services, has successfully concluded its participation in the prestigious ICE Event held in Barcelona. Representing the company, Chief Commercial and Marketing Officer, Milena Tsankarska, has returned with promising insights and opportunities from this pivotal industry gathering.

The ICE Barcelona event is an annual exhibition showcasing the world’s best-in-class iGaming companies. Once again, it provided a remarkable platform to engage with industry leaders and explore the latest advancements in gaming technologies, AI-driven tools, and digital transformation.

ZettaOnline’s portfolio of products and services garnered significant interest among attendees, further cementing its reputation as a trusted partner in the fintech and gaming sectors. These discussions align closely with ZettaOnline’s mission to empower businesses with cutting-edge IT solutions designed to meet the evolving demands of the industry.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Reflecting on the event, Milena Tsankarska shared:

The ICE Event offered a dynamic environment to connect with inspiring professionals and discuss transformative trends that will shape the future of the tech industry. We are optimistic that these engagements will lead to impactful collaborations in the months ahead.”

The company extends its gratitude to the event organizers for creating an atmosphere of collaboration and innovation, bringing together some of the brightest minds in the field. As ZettaOnline continues to drive technological advancement, the insights and connections gained at the ICE Event will inspire exciting initiatives and partnerships, fueling the company’s growth and influence in the industry.

Stay tuned for updates on ZettaOnline’s upcoming projects and success stories as we continue to lead the way in delivering innovative IT solutions for businesses worldwide.

Find out more here: https://zettaonline.com/zettaonline-at-ice-event-barcelona/

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post ZettaOnline Wraps Up a Successful Experience at the ICE Event in Barcelona appeared first on European Gaming Industry News.

Continue Reading

Latest News

Fast Track Supports Employee Well-being With New Paid Menstrual Leave Policy

Published

on

fast-track-supports-employee-well-being-with-new-paid-menstrual-leave-policy
Reading Time: 2 minutes

 

Fast Track is proud to announce that it has introduced Paid Menstrual Leave across its offices in Malta, Sweden, Spain, and the United States, reflecting the organisation’s commitment to employee well-being. This policy aims to recognise and address the impact of menstrual and menopause-related health in the workplace, fostering inclusivity and support.

Workplaces have historically been slow to recognise the challenges surrounding menstrual health and how they impact women’s ability to perform at their best. By implementing Menstrual Leave, the company is not only addressing a real need but also setting a standard for other employers to prioritise empathy, inclusion, and flexibility.

The efforts of the Fast Track go beyond this policy, with initiatives such as the female mentorship pilot with Signe, an internal female-only ESG group, and a series of new programs launching in 2025. Fast Track has recently been certified as a Great Place to Work® in the technology sector for the third consecutive year.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“How we feel impacts us at work, influences our working environment, and affects our colleagues. Therefore, it makes a lot of sense to me that employers should seek to spread awareness about, and normalise talking about how menstrual and menopause-related issues might affect us directly or indirectly, to ensure that the right support is in place, and when needed, appropriate workplace adjustments can be made,” says Jenny Arnell, Chief People Officer at Fast Track.

“Imagine how different our work experience would be if it was as normal to talk about how our bodies and minds affect our moods and ability to work as we do when we talk about the weather? Our reproductive systems are as normal as the weather, yet we treat these topics as something ‘private’.”

The decision follows a growing global conversation about reproductive health and its effects on work, with Spain being the first European country to adopt a Menstrual Leave policy in February 2023. Fast Track sees this as a meaningful step in creating equitable opportunities and promoting workplace health and inclusion.

Ellinor OtterWell-being & Female Empowerment Coach, remarks: “Menstrual health is often overlooked in professional spaces, even though it impacts millions of women daily. A policy like Menstrual Leave is a simple yet powerful way to affirm that employees are valued, that their needs are acknowledged, and that their health is a priority. It empowers women to listen to their bodies without shame or fear for simply being women, creating a culture of understanding and support.”

Ellinor Otter is a female empowerment coach based in Stockholm, Sweden. She has conducted a webinar with the Fast Track team, providing valuable insights and advice on managing menstruation, empowering employees to approach these conversations with openness and understanding.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Fast Track Supports Employee Well-being With New Paid Menstrual Leave Policy appeared first on European Gaming Industry News.

Continue Reading

Latest News

Key Takeaways from SOFTSWISS at ICE Barcelona 2025

Published

on

key-takeaways-from-softswiss-at-ice-barcelona-2025
Reading Time: 2 minutes

 

SOFTSWISS, a leading software development company in the iGaming sector, unveils its innovative portfolio at ICE Barcelona 2025, held in Barcelona for the first time.

The relocation of ICE, the iGaming industry’s largest trade fair, from London to Barcelona marks a significant milestone. The IMF has named Spain the ‘best-performing economy’ globally by the end of 2024. With Spain’s Gross Gaming Revenue (GGR) reaching €1.24 billion in 2023, the decision underscores the country’s growing influence in the industry. 

As a global leader in iGaming, SOFTSWISS showcased its cutting-edge software solutions. One of the key highlights was the company’s Game Aggregator, the largest game hub in the market, featuring a portfolio of over 27,800 games from 280+ providers. Fully certified in security and technical compliance both in new regulated markets such as Peru and Brazil, as well as established European markets like Spain, the event’s host country, this solution ensures seamless integration for operators while adhering to regulatory requirements. 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain’s iGaming industry. This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. She also highlighted that Barcelona is becoming a tech hub for innovation, blending high-quality standards with global visibility.

SOFTSWISS also showcased its new marketing campaign through a live performance by Slim Safont, the renowned local artist with iconic works in Los Angeles, Italy, and New York. 

On the opening day, the company surprised attendees by unveiling its new marketing campaign, ‘Hungry for Success? Dive in with SOFTSWISS’. The idea was brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Visitors had the opportunity to explore the concept at the SOFTSWISS booth, as well as participate in Slim Safont’s live performance, co-creating the image of the technological shark in front of the venue. 

Slim Safont stated: “These types of visual activations allow brands to connect with their audience, and in this case, thanks to the participation of the fair’s attendees, we succeeded in creating a more engaging and memorable experience.”

In addition to product updates, SOFTSWISS demonstrated its commitment to exploring new markets and sharing its expertise. Max Trafimovich, Chief Commercial Officer at SOFTSWISS, participated in  a masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Key Takeaways from SOFTSWISS at ICE Barcelona 2025 appeared first on European Gaming Industry News.

Continue Reading

Trending