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The game has changed for online casinos

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David Natroshvili, founder of SPRIBE, the company behind Aviator, assesses the state of play for online casinos as we come to the end of 2024

 

For me, 2024 will go down as the year that changed the game for online casinos.

Over the past 12 months, a revolution has swept across the market in a way we’ve not seen before. From the games players play to the ways they pay, things are changing and they are changing fast.

Slots no longer dominate game lobbies and where once players used to prefer to deposit with debit cards, it’s now crypto such as Bitcoin and Ether.

The companies providing the games players play have changed, too, with some now considered among the most innovative technology and entertainment companies on the planet.

This includes SPRIBE, the company I founded.

So, what have been the biggest changes we’ve seen in 2024 and what impact have they had on the sector? Let’s get into it.

 

Slots no longer dominate game lobbies:

For many years, it’s been blockbuster slots from the top-tier providers that have dominated online casino game lobbies and certainly topped the player charts.

But that’s not the case anymore.

Increasingly, players are being drawn to non-traditional content in the form of Mines, Hi-Lo, Goal, Plinko and of course, Crash.

SPRIBE developed the original crash game, Aviator, which now has more than 42 million monthly players across the 4,500+ online casinos that offer it.

For those that give it a full marketing push at launch, it can account for more than 10% of total casino GGR – a remarkable figure when you think about it.

Online casinos must now offer non-traditional games if they are to engage Millennial and Gen Z players, but also meet the changing preferences of existing players.

Crash games in particular have broad appeal because of the fast-paced big risk/big reward gameplay. That Aviator is multiplayer and packed with social interaction has also been key to its success.

It’s why they are so popular with all player types and why titles such as Aviator can have a direct and significant impact on casino GGR.

 

Crypto casinos setting the standard for others to follow:

Aviator gets much of its DNA from the fascinating world of crypto casinos which continue to push boundaries when it comes to engaging with players and the experiences they deliver.

Regulators remain cautious when it comes to crypto, but you only need to look at the runaway success of the biggest crypto casinos to see consumer demand is incredibly strong.

Crypto casinos gave birth to non-traditional content, wrapping gambling elements around popular video games such as Minesweeper and for me, they continue to set the benchmark.

Not only that, but these casinos understand how to connect with players where their attention can be found – streaming, social media, etc – and have such powerful brand values and identities.

Then of course you have the way crypto is connected to the entire experience, and how these operators have ensured the smoothest UX.

Traditional online casinos need to take note and step up to the mark being set or risk losing more players to these brands.

 

Game providers entering multi-million-dollar marketing partnerships:

One of the biggest changes for me has been how studios are now directly marketing their games to players – again, this is something we have pioneered with Aviator.

This includes our first-of-its-kind partnership with the UFC which sees the Aviator logo appear inside the Octagon at Fight Night and PPC events.

It also created a brand ambassador fund which allows us to run marketing campaigns with superstar athletes such as Alex Pereira.

Other studios – I won’t say who – have entered similar deals but not quite to the same degree. We are also close to unveiling another major deal in the coming weeks.

These marketing deals drive huge awareness for Aviator and ultimately mean operators must add it to their lobbies to meet player demand.

So, there you have it – this is how the game has changed for online casinos in 2024, and I expect the pace of evolution to be just as fast in the coming 12 months.

The post The game has changed for online casinos appeared first on European Gaming Industry News.

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Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.

Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.

The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.

Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.

With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.

Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.

Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”

With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.

The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.

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Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America

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Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025™ for South America.

Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup™ in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025™. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”

Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”

The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America appeared first on Gaming and Gambling Industry in the Americas.

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Affiliate Industry

Meet MegaList: The Rising Force in iGaming Affiliation

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There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

It’s simple:

  • Informed players make better choices.
  • Strategic affiliates deliver better traffic.
  • Everyone wins. Except, of course, the shady operators who preferred it the other way.

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList


Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

 MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com

The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.

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