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Canada

Loto-Québec Reports Net Income of $771.3M for Q2

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As expected at the end of the first quarter, Loto-Québec had an excellent second-quarter performance. Therefore, halfway through fiscal 2024–25, the corporation is in an excellent position with better results over the same period last year and still in line with its forecasts. It is thus on its way to reaching its net income target for the current year.

For the second quarter, which ran from June 25 to September 30, 2024, Loto-Québec posted total revenues of $814.2M (+16.1%) and a net income of $421.6M (+18.5%). Overall, for the period from April 1 to September 30, 2024, its total revenues reached $1.504B (+6.5%) and its net income was $771.3M (+4.7%). It is worth noting that lottery winners have received nearly $720M in prizes since the current fiscal year began.

Quotes from the President and CEO

“If we’re in such a good position halfway through the fiscal year, it’s thanks to the work done across all our sectors over the last few months. We obtained excellent results despite the economic context, reinforcing our confidence that we’ll reach our net income annual target. Remember that 100% of our profits are reinvested in the community,” said Jean-François Bergeron.

“Responsible commercialization has remained a priority in everything we offer. We’ve created an enhanced program—Wise Play—to consolidate our actions in this field. We proudly launched it in mid-September, along with a campaign raising people’s awareness of the importance of setting limits. Among other things, through this program, we can present a unified message so that a game remains a game.”

Cumulative Results by Sector

For the period from April 1 to September 30, 2024

• Lottery product sector revenues amounted to $474.2M.

• Casino and gaming hall sector revenues were $608.9M. This sector is once again on the way to a record year.

• Gaming establishment sector revenues totalled $432.5M.

Quarterly Highlights and Social Contributions

For the period from June 25 to September 30, 2024, the lottery crowned 28 new millionaires, bringing the total of new millionaires since the beginning of the fiscal year to 50.

On September 10, Lotto Max became more generous than ever. Its maximum jackpot increased from $70M to $80M—no Canadian lottery had ever awarded such an amount. A few days later, the record $80M jackpot was won in the September 17 draw, and one of the two winning selections had been purchased in Québec. An Outaouais resident took home half the jackpot with a play he bought online.

The Loto-Québec responsible gambling website had a makeover as part of the launch of the enhanced Wise Play program. It presents content such as information to help players better understand the notions of chance and odds, valuable tips to manage their gambling, and ways of getting help if needed. The website can be reached at wiseplay.ca.

The Collection Loto-Québec is proudly celebrating its 45 years this fall. To mark the occasion, some thirty of its works were showcased at the end of September in the Voir bleu exhibition, which was entirely curated in-house and shown in the Collection’s new exhibition space at the corporation’s head office.

Loto-Québec was honoured to be a presenting partner at the celebrations surrounding the 150th anniversary of Parc Jean-Drapeau, home to the Casino de Montréal for over 30 years. The iconic park hosts several major events, some of which are part of the Rendez-vous Loto-Québec.

BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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