Latest News
Infront Partners with Genius Sports to Provide LFP Media with World-leading Tracking Technology
Infront, the media, betting and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement cutting-edge tracking technology across the Ligue 1 McDonalds and Ligue 2 BKT.
Infront’s commitment to deliver best-in-class technology and data services to the LFP is part of a broad partnership encompassing betting rights, selected media rights and digital and technology services, the latter powered by Infront Lab, the innovation arm of Infront.
The use of computer vision for data capture sits closely at the heart of Infront’s new betting division, Infront Bettor. As part of a broad partnership, Infront will introduce Genius Sports’ world class data and tracking technologies to the LFP.
The partnership with Genius Sports comes on the heels of a highly successful phase for Infront, marked by strong performance for both betting and media sales across the LFP. This latest collaboration underscores Infront’s momentum in delivering cutting-edge solutions to its partners, further reinforcing its role as a key player in the evolution of the sports betting and media landscape.
Powered by GeniusIQ, Genius Sports’ next-generation AI and data platform, the LFP will benefit from a single, connected system that will drive innovations from player and game analysis to how fans experience France’s premier football league. Machine learning and AI will provide data-driven performance tools to LFP coaches and analysts enhancing training, in-game decision making and post-match analysis. Augmented, data-driven broadcasts will also include key tracking insights displayed to viewers in real-time.
Full coordination of the technology with the LFP will be handled by Infront as it looks to deliver an improved product to the league’s media partners as well as bookmakers.
Martin Aurenche, LFP Media Chief Media Officer, said: “Infront has demonstrated their commitment to ensuring the LFP remains at the forefront of football innovation through this partnership. We are excited to see what GeniusIQ will bring to our league in terms of cutting-edge data insights, enhancing not only the fan experience but also providing clubs and coaches with invaluable tools to elevate their performance.”
Chris Catling, Head of Infront Bettor, said: “The appointment of Genius Sports is a testament to Infront and LFP’s shared commitment to innovation. It will enhance both the fan experience whilst also empowering clubs and coaches with tools that drive performance and strategy. The LFP continues to be a dynamic partner and together we are charting a course for the future of football that is both exciting and transformative. Our intention will always be to provide the best technology available to our partners, either in-house or via trusted third parties.”
Jack Davison, Chief Commercial Officer of Genius Sports, said: “Together, Infront, LFP and Genius Sports share a vision for implementing best-in-class technology to enhance French football both on and off the pitch. We’re excited to begin this new partnership to put the LFP at the forefront of data innovation through GeniusIQ. From enabling coaches to find their winning edge to powering augmented, data-driven broadcasts, GeniusIQ provides the foundations for unparalleled fan engagement.”
The post Infront Partners with Genius Sports to Provide LFP Media with World-leading Tracking Technology appeared first on European Gaming Industry News.
Latest News
Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona
Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.
Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.
The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.
- Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
- Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
- MEGA’s unique gamification options are delivered through a simple API-led integration process.
- The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.
The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025
The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.
Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”
The post Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona appeared first on European Gaming Industry News.
Gambling in the USA
Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam
Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.
The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.
Brais Pena
Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager
Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.
Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.
Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.
“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.
Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.
“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.
“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”
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