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LiveScore and Dimitar Berbatov Ask Fans to Take “Extra Added Time” for Their Mental Health

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LiveScore and former Manchester United star Dimitar Berbatov have teamed up to encourage fans to take “Extra Added Time” for their mental health. As part of the campaign, LiveScore will donate £250 for every key Premier League moment delivered via its app post-90 minutes throughout November.

“Extra Added Time” comes as added time across all major leagues significantly increases. During the 2023/24 season, Premier League matches saw an additional 38% of play, pushing the average match duration to 101 minutes and 42 seconds.

As fans anxiously watch the clock tick beyond 90 minutes, waiting for a dramatic last-minute goal, or even a red card, LiveScore turns those added time moments into support for the mental wellbeing of the football community.

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In addition to a total of £10,000 donated to a leading mental health charity, Bloomsbury Football – an organisation that harnesses the power of football to transform the lives of young people across London – will also benefit from the initiative, receiving £3000 to support its mental health coaching programme.

Spearheading the campaign is Dimitar Berbatov, who scored an equalising penalty for Tottenham as they went on to win the 2008 League Cup Final in extra time. The former Manchester United and Premier League icon is leading the call out for fans to take additional time to focus on their mental health.

The extension of added time in the Premier League has led to a significant surge in goals scored after the 90th minute, rising by over 110% from 49 goals in the 2022/23 season to 103 in 2023/24.

Fans can track the progress of the campaign directly through the LiveScore app, ensuring they can engage with the cause while keeping up with the game’s critical moments.

Extra Added Time ambassador and former Manchester United footballer, Dimitar Berbatov said: “Football has a special power to bring joy to the world, and nothing brings people together like last minute goals.

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“That’s why I’m delighted to join LiveScore for Extra Added Time, where the charity donation for every moment in added time will make a big difference, and hopefully, together, we will encourage people to spend more time on their mental health.”

LiveScore CEO Sam Sadi commented: “For over 25 years, LiveScore has been delivering every moment to fans. We are delighted to see this campaign translate these moments into an important donation to charity, as we look to use the power of the sport to support the mental wellbeing of the whole football community.”

The post LiveScore and Dimitar Berbatov Ask Fans to Take “Extra Added Time” for Their Mental Health appeared first on European Gaming Industry News.

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Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona

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Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.

Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.

The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.

  • Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
  • Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
  • MEGA’s unique gamification options are delivered through a simple API-led integration process.
  • The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.

The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025

The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.

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Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved  and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”

The post Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona appeared first on European Gaming Industry News.

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Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam

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Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.

The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.

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Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager

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Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.

Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.

Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.

“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.

Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.

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“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.

“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”

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