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Pollard Banknote Congratulates Slovakia’s Niké on Record-breaking Instant Ticket Sales
Pollard Banknote Limited has congratulated Niké (“the Lottery”), Slovakia’s largest betting company, on its outstanding success in achieving record-breaking instant ticket sales over the last several years. Since 2018, Niké’s instant ticket sales have grown by over 52%—making it one of the fastest-growing lotteries in Europe. Most recently, Niké attained consecutive record sales in fiscal years 2022 and 2023 and 2024 is set to surpass last year’s impressive performance.
As Niké’s exclusive instant ticket partner since 2013, Pollard Banknote collaborates closely with the Lottery, offering expertise in portfolio management and a wide array of sales-driving print innovations. Niké’s continued success is propelled by a forward-thinking instant ticket marketing strategy that prioritizes the development of eye-catching games, delivering value to players, carefully planned portfolio design and retail expansion.
By strategically incorporating Pollard Banknote’s cutting-edge print innovations across all price points, Niké offers a rich portfolio of bold designs to maximise appeal to players. Niké leverages the company’s industry-leading Scratch FX products, specialty inks, and innovative concepts such as Jumbo Pop ‘n’ Play to effectively increase game visibility and drive sales. For instance, for the game DVOJITÁ VÝHRA (DOUBLE WIN), the Lottery used Spectrum Scratch FX Duos to produce a striking ticket design with two contrasting holographic patterns, which delivered great results—it sold 20% higher than the average non-holiday €5 game. Niké has also utilised Pollard Banknote’s digital printing capabilities to launch the highly successful Kapitán GECO (Captain GECO) series of games, distributed exclusively at GECO retailers and tied into GECO’s loyalty programme.
Pollard Banknote has worked closely with Niké to optimise its product portfolio—increasing launches from 10 in 2017 to 25 in 2023, with a variety of options to ensure broad player appeal, including different play mechanics, price points, prize structures and ticket designs. Drawing on Pollard Banknote’s strategic advice, in October of 2023 Niké launched its first-ever €30 game, DELUXE 30—a large, folded ticket featuring Spectrum Scratch FX, offering players 30 games inside—and it became one of Niké’s top-selling games during the 2023 holiday period. Niké also strategically expanded its holiday offerings in 2023 to include games at the €10 price point, as well as released its first holiday family. Building on the sell-out success of the 2022 €5 holiday game Vianočný žreb (Christmas Ticket), Niké launched the Vianoce (Christmas) family of games at the €2, €5, and €10 price points. The family’s cute critters were once again embraced by Niké’s players, with the €10 game featuring Scratch FX almost entirely sold through during the holiday season.
“We are thrilled with how successful our partnership has been, and in particular with achieving two years in a row of record instant sales. Pollard Banknote has been an unwavering partner—constantly bringing new ideas, captivating artistic design, and portfolio recommendations that contribute to our success. We look forward to continuing to work together to provide innovative and fun games to our players,” said Marián Jamrich, Lottery Director of Niké.
“Congratulations to Niké, whose enthusiasm for innovation and implementation of proven growth strategies have led to impressive sales growth year after year. It’s always a pleasure to work with forward-thinking lotteries like Niké, and in the coming years of our partnership we look forward to delivering more outstanding games for Niké’s players,” said Laura Kroeker, Director of Sales & Marketing at Pollard Banknote.
The post Pollard Banknote Congratulates Slovakia’s Niké on Record-breaking Instant Ticket Sales appeared first on European Gaming Industry News.
BOOST Lottery
BOOST Lottery Announces Gamified Global Lottery, BOOSTER Frenzy, and Marketplace Launch
The project, built on the fast and transparent Elysium blockchain, merges gamified elements with NFT-based enhancements. It brings live lottery draws to life, giving players more control over both chances and rewards.
A New Era of Gamified Online Lotteries
With the $BOOST token as its native currency, the platform enables users to supercharge their lottery ticket with unique BOOSTERS. Supercharging improves users’ chances of winning, as well as the prize money they receive. Users can compete in the new event called BOOSTER Frenzy, collect, trade and upgrade BOOSTERS in the projects marketplace.
BOOST Lottery is the new definition of lottery gaming, with features such as catering to the modern player:
- Global Accessibility: Open to participants of all geographical boundaries.
- Gamified Engagement: Players actively impact their odds and prize potential.
- Blockchain Fairness: It’s built on Elysium—the fastest blockchain—for fair play.
- Live Draw Shows: A show of giveaways and interactive entertainment.
- Charity Involvement: A share of the sales will go to benefit charitable causes through the “Play It Forward” program.
The core is the $BOOST token. It lays the foundation for seamless transactions and ensures that players’ activities are appropriately incentivized on the platform.
BOOSTERS and the BOOSTER Frenzy Event
BOOSTERS are revolutionary NFTs that power up the lottery tickets with multipliers for LUCK and WEALTH:
- LUCK BOOSTERS improve the odds of winning.
- WEALTH BOOSTERS multiply prize amounts, up to 10,000x.
Every new BOOSTER features a hidden multiplier revealed through an exciting scratch interaction. This trait adds a layer of chance and fun to ticket customization. The BOOSTER Frenzy event runs from January 8th to February 10th, 2025, offering players a chance to earn:
- Weekly LUCK BOOSTERS by completing community tasks.
- A special WEALTH BOOSTER by completing all tasks, with the chance to win one of three ultra-rare WEALTH BOOSTERS.
The BOOSTER marketplace will enable players to buy, sell, and trade BOOSTERS with revealed multipliers. The marketplace feature will be live the week of February 10th, 2025. This strategic tool allows players to optimize their tickets and unlock exclusive bonuses.
Brazil
TG Lab makes Brazil debut with Stake
Global omni-channel platform provider TG Lab has entered the regulated Brazilian market, where it will power leading sportsbook and casino operator, Stake.
The entry into Brazil marks TG Lab’s third market launch with Stake, following Colombia and Peru earlier in 2024. This strategic partnership is expected to flourish in 2025 with further regulated market entries in the pipeline.
TG Lab’s milestone entry into Brazil underscores the leading platform provider’s commitment to empowering global and regional gambling operators in regulated markets, with its proven, innovative and highly localised platform.
Stake will gain access to TG Lab’s omnichannel platform, which offers a full-stack solution as well as a flexible set of modules for the operator to elevate its offering across this newly regulated market.
This expansion is bolstered by TG Lab’s recent acquisition of local Brazilian platform provider and game studio, SysGaming – which has allowed the leading platform provider to deliver bespoke, real-time content and support to LatAm partners in their local language.
Commenting on the announcement, TG Lab Chief Executive Officer Ugnius Simelionis said: “Stake is a true powerhouse of the gambling industry, having become a household name around the world. Our track record of success with them across LatAm is the reason why they have chosen us to take the brand live in Brazil.
“TG LAB has ambitious plans to make big moves across Latin America – and Brazil presents the perfect opportunity for us to showcase how we offer the best localised B2B product on the market.”
TG Lab has continued to grow its footprint across regulated markets over the last 12 months, having entered six new regulated territories – including Argentina, Brazil, Colombia, Peru, Paraguay and Kazakhstan.
Throughout 2025, the platform provider plans to continue this expansion across regulated markets around the world. Having made significant headway in dominating the Latin American market, TG Lab is also eyeing up new growth opportunities in North America after being granted a licence by the Alcohol and Gaming Commission of Ontario (AGCO) in December 2024.
BacanaPlay.bet.br
PlayUZU.bet.br and BacanaPlay.bet.br and to make a splash in the brand new regulated Brazilian market
Global gaming powerhouse SkillOnNet is among the first companies to receive provisional authorisation to operate in Brazil. The first SkillOnNet localised brands to launch in the newly regulated market are PlayUZU.bet.br and BacanaPlay.bet.br, two already successful European and Latam casinos but with very different features and USPs providing a wider choice to casino players in Brazil.
The licence represents a new milestone in the Latam market for the Malta-based gaming and entertainment giant. In recent years, SkillOnNet, through its awards winning PlayUZU brand, has made inroads into the regulated markets of Mexico, Peru, and Buenos Airies City in Argentina.
The new licensing regime came into force on January 1, 2025 after Brazil’s president Luiz Inácio Lula da Silva signed a bill into law to regulate and tax online gaming in December 2023. Regulatory intelligence analyst Vixio predicts Brazil’s online gaming and betting will exceed $2.9bn in annual gross revenue in 2025, rising to almost $6.3bn in 2028.
Since its launch in Portugal in 2020, BacanaPlay has become a household brand name. In Portuguese, the world “bacana” means “cool,” which encapsulates the fun, friendly vibe of the brand.
PlayUZU.bet.br is the Portuguese language version of SkillOnNet’s flagship Spanish brand, which has already proved hugely popular in Latin America. PlayUZU is marketed as a “fair” online casino that offers players a unique package of benefits including no wagering requirements and money back on every bet, win or lose.
SkillOnNet operates more than 40 brands in multiple regulated markets, globally. It also boasts one of the richest and most diverse gaming platforms in the world, with premium casino content from top software providers and a host of exclusive slots and dedicated Live casino tables.
Pedro Garcia Country Manager for Brazil at SkillOnNet said: “We believe Brazil will quickly become one of the biggest online gaming markets in the world. Our goal is to be a tier-one casino operator in this hugely significant new market by investing aggressively in marketing and brand development and establishing a strong local team. Our licensing in Brazil is a reflection of our commitment to regulatory compliance and to fair and responsible gaming, and we’re excited to showcase our specially localized high-quality content to a massive new audience.”
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