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A Decade in iGaming: From Newcomer to a CMO

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9 months ago

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Wow, time flies! Can’t believe it’s been ten years since stepping into the exhilarating world of online gambling – a field that initially seemed like a short-term stint quickly turned into a new-found passion.

Moving to Malta, and eventually finding a home in Tallinn, I’ve had the privilege to watch the highs and lows as well as the many progressions and transformations. Today, I am proud to form part of the Mr. Gamble team that is ambitiously expanding into new markets, and pushing the boundaries.

From Customer Support to CMO

My journey in iGaming kicked off in Customer Support at Betsson – a leap from my telecom sales management role back in Finland. While this move puzzled my family and friends alike, it was a necessary step. Over the months and years, I worked my way up through various roles including Affiliate Coordinator, Affiliate Manager and Head of Affiliates, learning the various intricate parts of the industry, while at the same time adapting to new technological changes.

One thing is for sure, the iGaming industry is a fast-paced one, and each role has helped me to thrive and adapt to the various changes. Flexibility is key when working in this industry.

Venturing into Entrepreneurship: My Own Affiliate Business

Following many years of corporate experience, I took the leap to start up my own affiliate business with the aim of creating my own business from scratch. Handling everything from SEO and content strategy to fostering brand partnerships and growth strategies gave me an overall view of the affiliate industry’s many complexities. This entrepreneurial journey instilled insight and resilience, especially in terms of the value of the diverse skill sets found within a team.

By 2023, I joined Mr. Gamble as CMO, bringing my own entrepreneurial experience into this company’s growth strategy. Drawing on my background in SEO, content management and brand development and alongside a knowledgeable team, we have successfully strengthened Mr. Gamble’s presence in established markets, while also setting our sites on new markets.

New Markets and New Possibilities

Since the online gambling industry is continually evolving and expanding, it also brings with it a surge in growth when it comes to new and emerging markets. While we have made huge strides in launching Mr. Gambe USA, we are also eyeing promising regions in Asia, Latin America and Africa, where digital adoption and regulations are evolving creating new opportunities.

As we continue to solidify our presence in the US, these emerging markets represent the next frontier.

An Ever-Changing and Evolving Gambling Industry

Over the past decade, the online gambling industry has quickly evolved from a somewhat fragmented field to a high-powered professional space. Conferences and expos, once informal gatherings have become hubs for talent.

Events such as SiGMA, SBC, iGB, NEXT.io and Hiphter Events today celebrate the progression of iGaming, while highlighting the various advances in technology and market inclusivity.

The shift toward hybrid work in recent years has also paved the way for industry shakeups. While digital operations are convenient, the importance of face-to-face meetings and connections remains. In an industry highly reliant and built on personal relationships, meeting in person strengthens partnerships and opens doors to new opportunities.

A Bright Future for Mr. Gamble

As CMO of Mr. Gamble, I along with the team are committed to expanding our brand’s influence, not only in traditional markets, but also in new and emerging ones. iGaming is constantly evolving and our strategies must evolve too, adapting and driving on the windy road to success. This entails adapting to changes in technology, user behaviour and experience, and most importantly navigating regulatory landscapes.

Of course, Google’s frequent algorithm updates keep us our our toes, pushing us to refine our approach to stay competitive and ever more relent.

Reflecting on the last 10 years, I am energised and optimistic for the future. With a talented team and untapped markets in tow, Mr. Gamble is well-prepared for substantial growth and impact. Here is to the journey ahead and to everyone – mentors, peers, and friends who have been part of this rewarding path. The next decade holds great potential, and I look more than forward to what is yet to come.

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Bragg Gaming

Bragg Confirms Cyber Attack – Hackers Access Internal IT Systems

Published

6 hours ago

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August 18, 2025

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Bragg Gaming Group, a leading online gaming technology provider, has confirmed a major cybersecurity incident that compromised its internal IT infrastructure in the early hours of Saturday, August 16, 2025.

The company detected unauthorized intrusion attempts that successfully breached its internal network, triggering an immediate and comprehensive incident response.

Key Takeaways

  • Bragg Gaming Group experienced a cybersecurity breach involving access to internal IT systems.

  • No customer personal data or payment information appears to have been compromised.

  • The company has enacted full containment and investigation protocols.

Details of the Breach

According to a preliminary forensic analysis by Bragg’s internal security team, the attack was a targeted breach aimed at the company’s internal computer environment. While the exact method of intrusion is still under investigation, early indicators suggest a sophisticated exploit of internal network vulnerabilities.

Fortunately, the company’s customer-facing systems, including sensitive user data and financial information, appear to have been unaffected. Bragg’s existing encryption protocols and access control systems successfully prevented the attackers from accessing customer information.

Immediate Response Measures

In response to the breach, Bragg launched a multi-tiered containment strategy, including:

  • Network Segmentation to isolate affected systems

  • Enhanced Monitoring of data flows across its Remote Games Server (RGS) platform

  • Security Audits of critical infrastructure, including the Bragg Hub and PAM systems

  • Engagement of Independent Cybersecurity Experts to assist in incident analysis and system hardening

Bragg’s Security Operations Center has also elevated its alert level, initiating 24/7 monitoring across all server clusters and network endpoints. In addition, company-wide penetration testing is now underway to proactively identify any residual vulnerabilities.

Business Continuity Maintained

Despite the severity of the breach, Bragg reports that its operations remain unaffected. All gaming services, including iCasino and sportsbook offerings across regulated markets, continue to function without disruption.

“While this incident is deeply concerning, we are confident in the rapid and thorough response initiated by our team,” a company spokesperson stated. “We remain committed to protecting our infrastructure, our partners, and most importantly, our players.”

Looking Ahead

As part of its response, Bragg has also launched mandatory security awareness training for all employees to reinforce best practices and prevent future incidents.

Cybersecurity analysts will continue working with Bragg to determine the full scope of the attack, improve system resilience, and maintain the trust of its users and stakeholders.

Bragg’s handling of the incident highlights both the evolving nature of cybersecurity threats and the importance of robust, responsive defense systems in the digital gaming sector.

Source: cybersecuritynews.com

The post Bragg Confirms Cyber Attack – Hackers Access Internal IT Systems appeared first on Gaming and Gambling Industry in the Americas.

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Slovakia Publishes Groundbreaking Report on Illegal Online Gambling

Published

8 hours ago

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August 18, 2025

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The Institute for Gambling Regulation in Slovakia (IPRHH) has published the country’s first comprehensive report dedicated to illegal gambling. The study, titled The Black Book of Illegal Gambling, was officially presented at Bratislava’s Einpark and is now publicly available online.

The landmark publication explores the structure, mechanisms, and social impact of illegal gambling operations in Slovakia, with a particular focus on unlicensed online platforms. According to the report, these operators bypass national regulations, exploit vulnerable groups, and deprive the state of hundreds of millions of euros annually in lost tax revenue.

Key Findings From the Report

The study is based on a nationally representative survey conducted by IPRHH in cooperation with the Slovak Academy of Sciences. Among the most striking results:

  • 23.7% of players – nearly 296,000 Slovaks – admitted to gambling on unlicensed platforms.

  • 24.1% of players could not determine whether the sites they used were legal.

  • Younger users and those with lower levels of education were the most likely to engage in illegal gambling.

  • 13.1% of users admitted to gambling illegally because they were listed in the national Register of Excluded Persons (RVO), which should block them from licensed gambling.

“These sites ignore every safeguard that licensed operators must follow,” explained Dávid Lenčéš, Executive Director of IPRHH. “There are no limits, no identity checks, and no protection against addiction. And if you lose money, you have no legal recourse.”

Why Players Choose Illegal Platforms

Survey respondents highlighted several reasons for using unlicensed gambling sites:

  • Higher bonuses (32.5%)

  • Better odds (29.5%)

  • Easier registration (29.1%)

  • Wider game selection (27.4%)

Shockingly, only 42.2% of players actively check for a Slovak license, while 43.2% cannot distinguish between legal and illegal gambling advertisements.

Policy Recommendations

The IPRHH warns that illegal gambling costs Slovakia hundreds of millions of euros each year, money that could otherwise support healthcare, education, and addiction prevention programs.

The institute recommends a multi-pronged strategy to combat illegal operators, including:

  • More effective blocking of unlicensed websites

  • Stronger cooperation with banks and payment providers to block transactions

  • A national public awareness campaign

  • Stable conditions for licensed operators who contribute to the economy

Lenčéš also cautioned against excessive taxation of legal operators:
“If governments dramatically increase taxes on licensed operators, they risk pushing players further into the illegal market. Regulation should protect the public, not unintentionally support criminal ecosystems.”

About IPRHH

The Institute for Gambling Regulation (IPRHH) was founded in 2024 to promote effective, transparent, and responsible gambling regulation in Slovakia. Led by Executive Director Dávid Lenčéš, former Chairman of the Slovak Gambling Regulatory Authority, the organization works to address modern challenges such as digitalization, illegal gambling, and player protection.

The full report, The Black Book of Illegal Gambling, is available for free download (in Slovak) here: Download Report. An English version is currently in preparation.

For international inquiries or interview requests, contact: [email protected]

The post Slovakia Publishes Groundbreaking Report on Illegal Online Gambling appeared first on European Gaming Industry News.

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Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch

Published

9 hours ago

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August 18, 2025

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Red Rake Gaming, a leading provider of premium online casino content, announces its partnership with 7Melons.ch, the official online casino of the prestigious Grand Casino Bern, further strengthening its position in the regulated Swiss market.

7Melons.ch, launched in 2020 following the legalisation of online gaming in Switzerland, operates under an official Swiss concession (Konzession) and offers an authentic, safe, and fully licensed local experience. Backed by the strong reputation of Grand Casino Bern, the platform stands out for its commitment to player protection, secure transactions, and a mobile-optimised gaming environment.

As part of its growth strategy, 7Melons.ch is focusing on CRM automation, localised acquisition campaigns, and enhancing its VIP experience. The operator is investing in performance marketing, expanding its game portfolio, improving platform features, and building long-term brand equity, with the goal of becoming one of the leading names in Swiss online entertainment.

Nick Barr, Managing Director at Red Rake Gaming Malta, commented: “We are delighted to collaborate with 7Melons.ch and Grand Casino Bern to bring our top content to Swiss players. The platform combines the trust of a historic brand with a modern and secure digital experience, making it the ideal partner to expand our presence in this region. We are confident our games will deliver added value and exciting experiences for players in Switzerland.” 

This collaboration reinforces Red Rake Gaming’s commitment to creating innovative content tailored to local regulations and designed for highly regulated markets. Players in Switzerland will have access to a wide and diverse game portfolio, featuring standout functionalities, interactive mini-games, and a safe, immersive gaming experience.

The post Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch appeared first on European Gaming Industry News.

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