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Africa

South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform

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The Competition Tribunal (“Tribunal”) has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd (collectively, “Google”) to permit Lottoland South Africa (Pty) Ltd (“Lottoland”) to access its advertising services known as “Google Ads”, for so long as Google permits any firm in South Africa to utilise Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries. The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.

This platform enables advertisers to display ads to users who utilise Google search, with Google Ireland acting as the service provider for Google Ads in South Africa.

The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies. Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar) and Netbet (which trades as Sportingbet).

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In summary, Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.

Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act. It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities. Of particular relevance, the promotion of lotteries is limited to state-licensed entities and that this restriction is in place to ensure compliance with the provisions of the Lotteries Act.

Reasons for Decision

A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved. In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:

• Evidence relating to the alleged prohibited practice;

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• The need to prevent serious or irreparable damage to the applicant (Lottoland); and

• The balance of convenience.

The post South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform appeared first on European Gaming Industry News.

Africa

Altenar obtains National Manufacturer licence in South Africa

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Leading sportsbook provider prepares to debut in African market after rigorous certification process

Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.

Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.

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This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.

Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.

“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”

The post Altenar obtains National Manufacturer licence in South Africa appeared first on European Gaming Industry News.

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BMM Testlabs Promotes Obed Mathabe to Vice President ─ Operations, Africa

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance services, today announced the promotion of Obed Mathabe to Vice President ─ Operations, Africa. This promotion recognizes Mathabe’s outstanding contributions and leadership in the gaming industry, as well as his proven ability to drive operational excellence across the African region.

In his new role, Mathabe will oversee all operations within the African market, continuing to lead strategic initiatives and enhance BMM Testlabs’ service offerings. His extensive experience in operational management, business development, and regulatory compliance positions him as an ideal leader for the Company’s growth in Africa.

Kirk White, President, Land-Based Gaming & Inspections at BMM Testlabs, said, “Obed has been instrumental in driving BMM Testlabs’ success in Africa, and we are confident that his leadership in this new role will continue to propel the company forward. His blend of technical expertise, business acumen, and leadership experience makes him an asset for BMM as we continue to grow and expand our presence across the continent.”

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Mathabe has a long history with BMM Testlabs, having most recently served as Operations Manager at BMM Testlabs South Africa. In this capacity, he successfully planned and directed operational activities to meet the Company’s business objectives in technical services, local management information systems (MIS), and project office administration. His ability to balance strategic planning with day-to-day leadership has been a key factor in his success.

“I am thrilled to take on this new role at BMM Testlabs and further contribute to the success of BMM,” Mathabe said. “Having worked closely with our teams across Africa, I’m committed to expanding our footprint, enhancing operational efficiency, and ensuring we continue to deliver world-class services to our clients.”

Additionally, Mathabe has held key roles within BMM Testlabs, including Business Development Manager, where he collaborated with senior leadership to create and implement market access and sales strategies for the African region. He also served as Technical Compliance Manager, providing expert technical compliance consultancy services while working closely with regulators and clients to expand BMM’s services.

In other career roles, Mathabe was the Founder and Director of Gaming Sight (Pty) Ltd., where he played a pivotal role in growing the company and establishing it as a leader in the African gaming market.

He also held influential roles at Tsogosun and Royal Caribbean International, where he managed technical departments, ensured regulatory compliance, and enhanced customer satisfaction.

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Mathabe’s promotion comes as part of BMM Testlabs’ ongoing commitment to strengthening its leadership team and enhancing its operational capabilities in key markets. With his vast experience, Mathabe will help guide BMM Testlabs toward maintaining its position as a global leader in online and land-based compliance testing, inspections, training, and support for regulators and operators.

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SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza

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SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.

As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.

By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.

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Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”

Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”

The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.

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