Connect with us
european-casino-association-launches-strategic-supplier-partnership european-casino-association-launches-strategic-supplier-partnership

Latest News

European Casino Association Launches Strategic Supplier Partnership

Published

on

Reading Time: 2 minutes

 

During the ECA Casino Industry Forum, hosted by HIT universe of fun in Nova Gorica, Slovenia, the European Casino Association (ECA) announced the establishment of the ECA Strategic Supplier Partnership, an initiative to foster collaboration between the association and select partners supplying the land-based casino sector. This exclusive partnership aims to enhance industry cooperation and facilitate dialogue with policymakers and stakeholders on matters of mutual interest.

The ECA welcomed four major suppliers as its inaugural Strategic Supplier Partners: Aristocrat, IGT, Light & Wonder and Novomatic. This partnership marks a new era of cooperation within the European gaming landscape.

The partnership aims to advance responsible practices within the licensed gaming sector while fostering a collaborative environment for industry stakeholders. By facilitating dialogue with European authorities, the members seek to address crucial issues and promote fair regulatory frameworks.

This initiative will explore various aspects of the industry, including equipment standardisation, enhanced security measures, and strategies to combat illegal gambling. Additionally, the partnership will serve as a platform for networking and knowledge exchange, connecting suppliers with operators and promoting responsible gaming practices alongside compliance. Through these efforts, the ECA Strategic Supplier Partnership strives to contribute to the sustainable growth and integrity of the European casino landscape.

Erwin van Lambaart, Chairman of the European Casino Association, said: “We are pleased to welcome Aristocrat Gaming, IGT, Light & Wonder and Novomatic as the founding members of the ECA’s Strategic Supplier Partnership. This collaboration allows us to share diverse perspectives and work towards solutions that benefit the entire gaming community, while respecting the distinct roles of operators and suppliers.”

“Light and Wonder are honoured to be collaborating with the ECA on this strategic partnership. We have long considered that casino operators, trade bodies and suppliers need to work closely together on issues that impact the future of our industry and this partnership represents a great opportunity to actively address those challenges together,” said Jon Lancaster, Vice President of Sales, EMEA.

“As Europe´s largest gaming technology group, NOVOMATIC is pleased to join other major suppliers in laying the foundation for the ECA Strategic Supplier Partnership. In this exclusive collaboration, we look forward to shaping the future of European gaming in a responsible and sustainable way, fostering collaboration across the industry and upholding the highest standards of compliance and player protection. We are excited to partner with the European Casino Association and firmly believe that together we can promote the long-term success of the industry,” Stefan Krenn, Member of the Executive Board NOVOMATIC AG.

“Aristocrat Gaming is pleased to be a part of the newly formed ECA partnership. Our aim is to work alongside the ECA and other suppliers to expand our collective influence in the region when it comes to regulatory reform and the evolution of gaming in EMEA,” said Marcel Heutmekers, vice president of sales and operations EMEA for Aristocrat Gaming.

“IGT is pleased to join the European Casino Association’s Strategic Partnership Alliance and collaborate with other global gaming suppliers to help drive growth opportunities for our customers and to shape a positive framework for the future of casino gaming across Europe,” said David Flinn, IGT SVP EMEA, Canada and LatAm Gaming Sales.

The post European Casino Association Launches Strategic Supplier Partnership appeared first on European Gaming Industry News.

Latest News

BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics

Published

on

bgaming-marks-the-first-anniversary-of-viral-hit-aviamasters-with-record-breaking-metrics
Reading Time: 2 minutes

 

Popular iGaming content provider BGaming celebrates the first anniversary of the release of its viral casual game, Aviamasters™.  The game has broken multiple records over the last six months and has redefined what players can expect from aviation-inspired casual gaming.

Launched in July 2024, the game has proven to be a viral banger, demonstrating continued growth throughout the year. In the past six months, it has received over 500 million TikTok views, with over 200 new videos being posted daily on the platform. This incredible social media presence, combined with ad campaigns and affiliate strategies, has built a strong community of players around the game.

Beyond its viral popularity, Aviamasters™ distinguishes itself from the aviation-style crash games that have flooded the market in the last couple of years. Its unique physics-based mechanic shifts the focus from avoiding a crash to mastering a successful landing, making Aviamasters™ stand out as both intuitive and deeply engaging for players worldwide.

This unique approach has clearly resonated with players, with Aviamasters™ delivering excellent metrics. The game reported a 740% increase in new players over the course of five months, with a consistent week-on-week growth, including significant increases across Asia, Eastern Europe, and Latin America.

All of this success has also led to strong market demand, with top-tier casinos adapting the product to fit their own brand, including Shuffle’s “Happy Bird” and RainBet’s “Aviamasters™.

Aviamasters™ and BGaming’s full portfolio of products will be on display at the upcoming SBC Lisbon event in September. The BGaming team will be on hand to discuss the game’s success in person and explore the value that other games in its portfolio can deliver, learn more.

 

Kate Puteiko, CMO at BGaming, said: “When we launched Aviamasters™ a year ago, we could have only dreamed about how successful it has been. The game’s viral popularity and strategic value are clear. Not only has it helped establish BGaming as a leading voice in the casual gaming space, but it has also helped our partners attract millions of customers.  We can’t wait to showcase the game, as well as many of our other gaming products, at SBC Lisbon this September.”

The post BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics appeared first on European Gaming Industry News.

Continue Reading

Latest News

A fresh spin on the beautiful game, with every bounce bringing new rewards

Published

on

a-fresh-spin-on-the-beautiful-game,-with-every-bounce-bringing-new-rewards
Reading Time: < 1 minute

 

Gaming Corps – a publicly-listed game development company based in Sweden, has announced the launch of Plinkgoal Ultimate, the latest instalment in its popular Plinkgoal series, where football fever collides with arcade-style Plinko action in a fast-paced, multiplier-charged showdown.

Building on the success of the original Plinkgoal, Plinkgoal Ultimate takes the action up a gear with dynamic new features, including the Multiplier Boost, Open Goal, and Lucky Wheel, each designed to ramp up engagement and deliver game-changing moments. With every ball drop, players dive into an electrifying stadium atmosphere, where the thrill of scoring meets the unpredictability of Plinko mechanics.

Set inside a vivid football stadium brimming with reactive lighting, and adrenaline-pumping sound design, Plinkgoal Ultimate invites players to place their bets and chase instant win payouts as the ball weaves and rebounds across the pitch. A shot into the Lucky Wheel could unlock one of four instant jackpot prizes: Mini, Minor, Major or the coveted Mega, worth up to 1000x the bet.

 

Alexandros Mavroudis, Product Owner at Gaming Corps, said: “The original Plinkgoal took a chance by merging two beloved worlds: football and Plinko, and the player response was phenomenal. Plinkgoal Ultimate keeps that excitement alive but raises every element: from the visual energy and sound to the new features that add suspense, strategy, and the potential for big wins.”

With medium volatility and three RTP variants (92%, 94%, and 97%), Plinkgoal Ultimate is built to appeal to a broad player base – from casual bettors to Plinko fans seeking unique mechanics. Players can also activate Hotbet mode for an extra 1.5x stake, doubling the chances of triggering the Lucky Wheel and its high-value rewards.

The post A fresh spin on the beautiful game, with every bounce bringing new rewards appeared first on European Gaming Industry News.

Continue Reading

Latest News

MightyTips partners with Sol Casino to redefine iGaming in Europe

Published

on

mightytips-partners-with-sol-casino-to-redefine-igaming-in-europe
Reading Time: < 1 minute

 

MightyTips has announced a strategic partnership with Sol Casino, a leading online gaming operator, to deliver enhanced player experiences, expand market reach in Europe, and create innovative engagement opportunities across the iGaming sector.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Collaboration with Sol Casino is an important step in MightyTips’ mission to connect players with reputable, high-quality gaming operators. Sol Casino’s dedication to innovation and excellence perfectly aligns with our vision, and we are thrilled to help them reach new audiences and achieve lasting growth.”

Sol Casino is known for its premium selection of slots, live dealer games, and sports betting options, operating under strict regulatory compliance and a strong commitment to responsible gaming. The platform is supported by advanced technology, a user-friendly interface, and round-the-clock customer service.

Lizaveta Leuta, PR Manager at Sol Casino, commented: “We are proud to announce an exciting new partnership that will redefine the iGaming experience for players worldwide. This strategic collaboration combines our innovative gaming platform with MightyTips expertise, creating powerful synergies that push industry boundaries. We’re confident this alliance will deliver exceptional value to our players and set new standards for excellence in online entertainment.”

This alliance will further strengthen Sol Casino’s brand visibility in key markets while enriching the MightyTips network with another top-tier operator, reinforcing both brands’ commitment to delivering unmatched iGaming experiences.

The post MightyTips partners with Sol Casino to redefine iGaming in Europe appeared first on European Gaming Industry News.

Continue Reading

Trending