Latest News
bwin Becomes “Official Betting Partner of the NFL” in Germany and Austria
The international sports betting brand bwin has entered into a partnership with the National Football League and has become the “Official Betting Partner of the NFL” in Germany and Austria. With this multi-year partnership, the bwin brand is further expanding its presence in premium sports environments and wants to further increase the NFL’s fan base, especially in German-speaking countries. The official launch of the cooperation will take place at the 2024 NFL Munich Game on November 10 in the Allianz Arena in Munich, the home of FC Bayern Munich. bwin will also be present for the first time as an official partner at this year’s NFL game between the New York Giants and the Carolina Panthers in the Bavarian capital. In addition, bwin is the “official betting partner of Super Bowl LIX” in Germany and Austria.
As the official sports betting partner of the NFL, bwin will work with the league until 2026 to bring the enthusiasm for American football to an even larger audience in Europe.
bwin will delight fans with attractive promotions and exclusive content relating to the NFL and the international games. With the targeted offers relating to sports betting, bwin aims to not only strengthen the appeal of its brand, but also to attract more people to the NFL and American football.
The partnership includes numerous activations that ensure a strong presence for the NFL and bwin. Targeted playouts are planned on the bwin and NFL channels. bwin sees itself as part of perfect game preparation and wants to create unforgettable experiences for its own users.
The cross-media integrations include social media content as well as special online formats as well as the NFL Pick’em and NFL Fantasy. This year, a special focus is on two highlight events – the 2024 NFL Munich Game, where bwin will be present on the LED boards in the stadium, and Super Bowl LIX.
Hans-Jörg Nisseler, Regional Brand Director Entain DACH: “With the NFL, we are working with a ‘best-in-class’ sports organization and supporting the league in our core markets of Germany and Austria. For bwin, this is the logical next step; major sponsorships have been firmly anchored in bwin’s DNA since the beginning. We want to support the NFL in continuing to grow its fan base. At the same time, we will position bwin as a premium brand for a unique sports and betting experience. We are very much looking forward to our time together.”
“We see how great the excitement and anticipation is for the upcoming game in Munich. November 10th is the NFL highlight of the year for our fans in German-speaking countries. That’s why we are delighted to have bwin on board as a responsible sports betting partner with whom we can create unique experiences together,” said Dr. Alexander Steinforth, General Manager, NFL Germany.
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EQL Games
EQL Games and Gaming Corps Announce Agreement to Deliver Innovative Gaming Solutions to State Lotteries
EQL Games has secured another strong content partnership with Gaming Corps, a listed innovative iGaming studio out of Sweden. With an emphasis on creating thrilling and unique adventures with mesmerizing graphics, every product Gaming Corps creates is designed to transport its players into a unique world of fun and excitement. EQL Games believes these games will be a great addition to the U.S. Lottery market knowing they’ll lead to uncharted realms of entertainment.
“Bringing Gaming Corps on as a provider to the EQL Games iLottery Aggregator represents an exciting step forward in our mission to bring unique, high-quality content to state lotteries,” said Brad Cummings, CEO of EQL Games. “Gaming Corps’ expertise in iGaming, along with their vibrant game portfolio, aligns perfectly with our vision of enhancing the lottery experience through dynamic, engaging content. Together, we’re creating new opportunities to engage lottery players with distinctive and immersive game experiences.”
Gaming Corps’ portfolio is a captivating mosaic of themes, stories, and adventures, with games designed for players across all demographics. From the mysteries of ancient civilizations to the frontiers of space exploration, the games span a diverse universe of themes that are sure to resonate with U.S. lottery players. While these products can currently be found in some of the top iGaming markets in the world, this agreement with EQL Games marks the first time their content will find a home in the lottery vertical.
“The US has always been a bit of a holy grail for game developers like us, which has been further reinforced as several state markets have been regulated,” said Juha Kauppinen, CEO of Gaming Corps. “The potential in the American market is enormous and we are thrilled to partner up with EQL Games and their impressive iLottery aggregation platform. We have high hopes that it will have a significant positive impact on our revenues. We are now working hard to make all our games available to US lotteries via the EQL Games platform.”
This is the 17th studio partner EQL Games has added in support of its lottery-only aggregator. Built specifically with the needs of government lotteries in mind, this first-of-its-kind product is about more than product distribution. The EQL Aggregator is designed to allow lotteries to enjoy content from multiple studios while only having to interact with a single point of contact. This simplifies the process of adding new content to a lottery’s digital portfolio without having to scale up operations to meet the needs of multiple studio partners. The EQL Aggregator is currently operating in lotteries across two continents and will see further expansion throughout the next year.
Betxico
Vibra Solutions becomes Betxico platform partner in Mexico
Vibra Solutions, Latin America’s premier platform developer, powers Betxico’s sportsbook and iGaming offerings as its first major platform partner in Mexico.
The rapidly growing platform technology developer enables Betxico to offer its players one of the most advanced betting and gaming offerings in the region with full customization across any area of its site and integration with the industry’s most popular game providers from slots, crash, and table games to live casino.
The Betxico brand offers a wide range of real-money entertainment options, from sports betting to online casino games, with a responsible gaming-first approach for its customers and catering to a wide range of player preferences.
Vibra Solutions has experienced explosive growth since its launch just one year ago with multiple leading LatAm brands now powered by its advanced, flexible technology. Deliverables can range from a turnkey website with a quick turnaround, to an omnichannel custom-built solution. The goal is always the same: to provide each client with the solution and the level of response they need.
Federico Saini, CCO Vibra Gaming, said: “We’re delighted that Betxico has put their faith in us to power their offering in Mexico. This achievement is thanks to the effort and dedication of all the team here.
“This launch is a great step for Vibra Solutions and opens many doors for continued growth across Mexico and the wider region. We’re making history and setting new standards in emerging markets. If we continue to push together, with the same energy and passion then this is just the beginning!”
Patricio Garza, Director of Operations at Betxico, said: “Vibra has a reputation of delivering excellence with a specific emphasis on LatAm so we knew from the get-go they were a partner we could trust. We’re very excited to launch the new platform on the Betxico brand and to see the results of our partnership.”
Compliance Updates
IAGR confirms new Board members
The International Association of Gaming Regulators (IAGR) has announced the appointment of four new trustees to its Board, each bringing unique expertise and leadership to strengthen IAGR’s global regulatory efforts:
- Anders Dorph, Danish Gambling Authority (Europe)
- Peter Kesitilwe Emolemo, Gambling Authority of Botswana (Africa)
- Kevin Mullally, General Commercial Gaming Regulatory Authority (Asia/Oceania)
- Louis Rogacki, New Jersey Division of Gaming Enforcement (North America)
IAGR President Ben Haden said, ‘I’m delighted to welcome our four new trustees to the IAGR Board. Their diverse expertise and leadership across different jurisdictions will bring fresh perspectives to our work, further strengthening our global approach to gaming regulation.
‘I look forward to collaborating with Peter, Louis, Kevin and Anders as we continue to foster innovation and drive forward effective, responsible regulation for the benefit of the global gaming community.
‘We also extend a big thank you to Trude Høgseth Felde and Mabutho Zwane for their dedicated service as they complete their terms on the Board, and I’m pleased to announce that Jason Lane will continue for another term as a Trustee.’
As a leading forum for gaming regulators worldwide, IAGR enables members to meet, share information, discuss legislative developments, exchange views and learn best practices in gaming regulation.
In recent news, IAGR has also confirmed that its 2025 annual conference will be held in Toronto, Canada, from 20 to 23 October 2025, with registrations opening in early 2025.
The post IAGR confirms new Board members appeared first on European Gaming Industry News.
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