Latest News
BGC Publishes New Code Handbook on Fifth Anniversary
STANDARDS body The Betting and Gaming Council has published its first Code Handbook, comprising 20 Codes covering 100 measures all members commit to as part of the industry’s continued drive to raise standards.
The new Code Handbook – published to mark the BGC’s fifth anniversary – collates every voluntary commitment BGC operator’s sign up to as a condition of membership, including the BGC’s overarching Code of Conduct.
While three of the Codes have now become part of License Conditions and Codes of Practice (LCCP) for members, the vast majority of these commitments go beyond license requirements set by the independent regulator, the Gambling Commission.
As well as these measures – which have already been implemented across the BGC’s diverse and growing membership – the BGC is also working closely with government and the regulator on over 50 additional workstreams to further raise standards following the publication of the White Paper last year.
Those include frictionless enhanced spending checks online, an industry Ombudsman to improve customer redress and expanding the scope of the Bank Transfer Block project to offer customers even more control of their spending.
The vast majority of the measures are around safer gambling, including core pledges on advertising and messaging, the promotion of safer gambling tools and signposting help and support to those who need it.
These measures apply across the diverse membership of the BGC, including land-based operators like casinos, which are a pillar of the hospitality and tourism sector, bookmakers on hard-pressed high streets and world leading online gaming operators.
Betting and Gaming Council CEO Grainne Hurst said: “I am delighted to announce this new Code Handbook, which comprises over five years of determined work to raise standards, across the board.
“It is also entirely fitting that we publish this landmark new Code Handbook on our fifth anniversary. The BGC was founded as the industry’s standards body, and this Handbook draws together our sector’s combined efforts, under the leadership of the BGC, to raise standards on safer gambling in the UK.
“With 20 Codes covering 100 measures, which all BGC members follow as a condition of membership, this comprehensive document should rightly be seen as the concrete demonstration of our member’s determination to deliver world-class standards.
“This Code Handbook is also not the final word on this work, because the commitment to raising standards does not stop for the BGC, or our members.
“That’s why we are working with the regulator and government on over 50 additional workstreams which will raise standards even further as part of the White Paper reforms.
“Taken alone, neither the recently published White Paper on gambling reform, or existing license conditions set by the Gambling Commission, can deliver the world class standards our industry strives for.
“It takes independent determination on behalf of our members, and collective ambition by the BGC to deliver that. This Handbook is the result of that determination and ambition.
“We are determined to deliver the foundations for a sustainable sector, built on stability, growth and diversity, ensuring our members set the global standard for our world-class industry.”
The BGC stressed these incredibly high standards are only found in the regulated sector, unlike the growing unsafe, unregulated gambling black market.
A recent study commissioned by the BGC found 1.5m Brits are annually staking up to £4.3bn with unsafe, illegal, unregulated black market operators, which don’t pay tax, don’t contribute to the economy or sport and do not hold the same rigorous high standards on safer gambling.
The Code Handbook includes measures like the whistle-to-whistle ban on TV betting commercials during live sport before the 9pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.
The post BGC Publishes New Code Handbook on Fifth Anniversary appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
Gaming Americas Weekly Roundup – July 21-27
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes
ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24
Leeds United announce new sleeve partnership with Parimatch
Amusnet Expands an All-Player-Favourite Series with Its Newest Game Release, 100 Extra Crown 6 reels
Evolution Launches First Live Casino Studio in Brazil
Week 27/2025 slot games releases
PG Soft serves up Diner Frenzy Spins
BoltBetz.com Unveils Groundbreaking Cashless Gaming Technology, Powered by Konami Gaming’s SYNKROS System and a Strategic Alliance with Bank Card Services and Gbank
-
gaming3 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry8 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
