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What casinos don’t tell you: Extendy gives the low down on VIP players

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VIPs and high rollers bring in significant amounts of profit to casinos. But what is it exactly that makes a player a VIP and how can you become one? 

High rollers make up only 1% or less of a casino’s total player base however they contribute an impressive 10–20% of the total GGR and can bring in, on average, anywhere between $50,000 to $500,000 annually, more if they’re Tier 1 VIPs. Together, VIPs and high rollers generate about 50-60% of a casino’s Gross Gaming Revenue (GGR)

Evidently, retaining one high roller is much more profitable than attracting and bringing in multiple regular players. This is why casinos need to place great focus on retention strategies to up their players’ Lifetime Value (LTV), and on creating a premium experience for VIPs through a dedicated VIP department made of trained managers.

What criteria can be used to determine a future VIP player?

All players have their own habits, gaming preferences and characteristics, so how does a casino determine the VIPs? Simple! Through precise data and six behavioral and demographic factors. We delve into these six factors in our full article which you may access here https://www.linkedin.com/posts/extendycom_extendy-reveals-the-truth-about-vip-players-activity-7252238733041696768-XVuX?utm_source=share&utm_medium=member_desktop .

How VIP Managers communicate with VIP players: privileges, bonuses, loyalty system

Once a player has been determined as having growth potential, the next step is to reach out to the player. This is where the VIP manager comes in. The VIP Manager’s role is to act as the player’s personal consultant, resolving any issues that may arise as quickly and efficiently as possible, giving exclusive, early access to new casino features, curating a personalised loyalty system based on the client’s status and gaming preferences, and also, being there to chat about anything. Depending on the manager’s experience and the players’ tiers, the number of VIP clients in a VIP manager’s portfolio can vary between 100 and 200 players.

If you’d like to learn more about what goes on in a VIP department, VIP managers’ daily duties, the various factors that determine a VIP, loyalty programs for VIPs, and tricky VIP matters from real-life examples and how to solve them, please click here to access Extendy’s full article.

 

The post What casinos don’t tell you: Extendy gives the low down on VIP players appeared first on European Gaming Industry News.

Bill Hornbuckle

MGM Resorts International COO Corey Sanders to Retire After More Than 30 Years of Service

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MGM Resorts International announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month.

“It’s impossible to overstate what Corey has meant to this Company over the last 30-plus years. He has been a constant presence, providing foundational leadership for all the key moments that have defined our history – from our acquisitions of Mirage Group and Mandalay Resort Group to our regional property openings and expansions like Springfield, National Harbor, Empire City and Borgata. More importantly, Corey helped us put all the different pieces together to create one company and one culture. As a leader and as a person, Corey understood the importance of caring for employees and treating people with respect. He will be deeply missed,” said Bill Hornbuckle, President & CEO of MGM Resorts.

Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer. In his tenure with MGM Resorts, Sanders has also served as Chief Operating Officer for the company’s Core Brands, Executive Vice President of Operations for MGM MIRAGE, Executive Vice President and Chief Financial Officer for MGM Grand Resorts, Executive Vice President and CFO for MGM Grand, Assistant Vice President of Corporate Finance and Tax Director for MGM Grand.

The post MGM Resorts International COO Corey Sanders to Retire After More Than 30 Years of Service appeared first on Gaming and Gambling Industry in the Americas.

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Conferences

ITL to Participate in G2E 2025

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Innovative Technology Americas are preparing for a major gaming show in the US – G2E 2025 – which will take place on October 6-9 at the Las Vegas Venetian Expo. Global Gaming Expo (G2E) is the gambling industry trade show for discovering the latest technologies and connecting with partners. Innovative Technology (ITL), a trusted provider of bill validators and recyclers to the gaming industry, will be showing their latest devices, from booth 1830.

Commenting on ITL’s participation, Lauren Fabbri, Business Development Manager for North America said, “This is always an exciting exhibition for us and we can’t wait to show G2E visitors our latest technology. We are experiencing huge growth across North America, as well as expanding our presence in South American, so this show presents an ideal platform to network with customers and suppliers in this vibrant market. Interest in our NV200 casino grade, field-proven bill validator is rising and with its “easy to retrofit” design, we are seeing more operators upgrading their existing machines. Come to the booth and see how this unit can transform cash handling for your gaming operations.”

Lauren continued: “We will also showcase a selection of bill recyclers at the booth with varying capacities depending on your need, including the NV4000 which is ideal for redemption terminals due to its large multi-bill recycling capacity, NV22S for a compact bill recycling solution, and the Spectral Payout for mid-range mixed denomination recycling. When using any of our recyclers with the SMART Coin System we can provide the gaming industry with a complete payment solution for both bills and coins.”

Concluding Lauren said: “G2E visitors will also be able to demo our latest AI-powered age and identity verification technology too. These products can be used to help prevent underage gambling, either on-machine or at entrances to age-restricted gaming zones. The team will be happy to answer any questions and demonstrate our products on booth 1830 – see you in Las Vegas!”

The post ITL to Participate in G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Billy Bets

Billy Bets Raises Financing from Coinbase Ventures to Disrupt $250 Billion Market with AI for Sports Prediction Markets

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Billy Bets, the AI-powered sports-betting startup, closed a $1 million pre-seed round with Coinbase Ventures, and participation from Virtuals Ventures, Contango Digital, CMS Holdings, and a roster of athlete and crypto-native angels. The capital accelerates the public launch of the Billy Terminal, personalized autonomous betting agents, and expanded $BILLY token utility.

Sports wagering generates an estimated $250 billion in annual handle, yet fewer than 1% of bets are executed by AI agents on prediction markets.

“That inefficiency is our wedge. AI agents have already changed investing; now they’re coming for sportsbooks. Billy Bets will turn that small sliver into the default way fans bet,” said Joe O’Rourke, Co-founder & CEO.

Built on Base (Coinbase’s Layer 2), Billy supports bet discovery across prediction markets, including Kalshi and Polymarket, by highlighting edges, routes wagers to the best available price, and enables customized automated strategies. Billy’s natural-language terminal turns “Show me plus-EV NFL props tonight” into live odds, automated execution and real-time, traceable ROI tracking. Billy has routed over $1 million in betting volume, growing at 23% per week, since the launch of the Billy Terminal in June.

“Fundamentally, we believe all sports bettors will eventually rely on AI to improve their chances, particularly so with the advent of prediction markets, and we aim to be the best supplier of that agentic technology,” said Jared Augustine, Co-founder & Executive Chairman.

The post Billy Bets Raises Financing from Coinbase Ventures to Disrupt $250 Billion Market with AI for Sports Prediction Markets appeared first on Gaming and Gambling Industry in the Americas.

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