

Latest News
The Democratization of Content and How It Benefits Content Creators and Businesses
Keeping up with all of the developments in the tech and social media space can be extremely difficult. Social media is the defining medium of our times, and the way it is utilized is constantly evolving.
The rise of social media, alongside other technological advancements, has allowed content creators to take control over the means of content production more than ever before.
Anyone with access to a phone and an internet connection can create highly engaging content on whatever topics they want and share it with the world. Individuals now have the power to create content that can compete with what major companies are producing. The development of content creation tools and technology is rapidly reducing any gaps that still exist in quality.
What’s more, social media means that this content can reach millions of people in minutes. This democratization of content is a key development of our times, and with millions of micro-influencers and content creators finding success, this can also empower smaller businesses, allowing them to significantly boost their marketing efforts through partnerships.
This evolution not only levels the playing field for small and medium-sized enterprises (SMEs) but also empowers them to rival larger corporations in the quality and efficiency of their marketing efforts. It’s a testament to SMEs’ potential and capability in the digital age.
Small content creators and micro-influencers present a cost-effective solution for companies. They offer the opportunity to use content that engages and directly connects with their audiences, establishing a profound link between small businesses and their consumers. This enhances the marketing potential and reduces costs, as micro-influencers and content creators provide a much higher return on investment.
The rise of more democratic content creation tools has allowed the micro-influencer space to boom, which in turn has allowed them to help smaller businesses find creators who align with their values and branding.
From a bigger perspective, this content democratization reduces the entry barrier for businesses to top-quality content. Companies no longer need to shell out huge marketing budgets on celebrity advertising or huge influencers. Thanks to micro-influencers, they can now access creative and innovative content, encouraging businesses of all sizes to explore the world of content creation.
The tools and platforms now available to micro-influencers and smaller content creators have significantly leveled the playing field, ensuring anyone can break into the space. This has also fostered a healthy environment where competition is built on creativity, not who has the biggest checkbook.
In our experience, this creative environment helps content creators grow. They are driven by an urge to create engaging content that stimulates discussions and connects with their communities. This authentic connection is something that celebrity endorsements and advertising simply can not recreate, and it can be priceless for a small or medium business looking to grow and acquire more customers. A genuine endorsement from a micro-influencer can be worth its weight in gold for a company looking to reach its target audience.
At SGG Media, we have had great success partnering with the most creative micro-influencers in the industry with companies that align with their brands and values. We have watched our micro-influencers flourish creatively and utilize different mediums to find success for their business partners.
The creative freedom provided by social media has allowed our micro-influencers to attract audiences in a multitude of ways. Our micro-influencers have been able to utilize different mediums and tools, including videos and podcasts, to build communities and connect them to businesses. Furthermore, this freedom also enables a feedback loop between audiences, micro-influencers, and businesses. Audiences can tell creators what they want to see, and they can shift their focus to enable this.
As the content industry continues to thrive, small and mid-sized businesses are now presented with the opportunity to compete with big businesses for audiences in a way never seen before, and at SGG Media, we are at the forefront of this movement.
Author: Troy Paul, CEO and Co-founder at SGG Media
Latest News
BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics

Popular iGaming content provider BGaming celebrates the first anniversary of the release of its viral casual game, Aviamasters™. The game has broken multiple records over the last six months and has redefined what players can expect from aviation-inspired casual gaming.
Launched in July 2024, the game has proven to be a viral banger, demonstrating continued growth throughout the year. In the past six months, it has received over 500 million TikTok views, with over 200 new videos being posted daily on the platform. This incredible social media presence, combined with ad campaigns and affiliate strategies, has built a strong community of players around the game.
Beyond its viral popularity, Aviamasters™ distinguishes itself from the aviation-style crash games that have flooded the market in the last couple of years. Its unique physics-based mechanic shifts the focus from avoiding a crash to mastering a successful landing, making Aviamasters™ stand out as both intuitive and deeply engaging for players worldwide.
This unique approach has clearly resonated with players, with Aviamasters™ delivering excellent metrics. The game reported a 740% increase in new players over the course of five months, with a consistent week-on-week growth, including significant increases across Asia, Eastern Europe, and Latin America.
All of this success has also led to strong market demand, with top-tier casinos adapting the product to fit their own brand, including Shuffle’s “Happy Bird” and RainBet’s “Aviamasters™.
Aviamasters™ and BGaming’s full portfolio of products will be on display at the upcoming SBC Lisbon event in September. The BGaming team will be on hand to discuss the game’s success in person and explore the value that other games in its portfolio can deliver, learn more.
Kate Puteiko, CMO at BGaming, said: “When we launched Aviamasters™ a year ago, we could have only dreamed about how successful it has been. The game’s viral popularity and strategic value are clear. Not only has it helped establish BGaming as a leading voice in the casual gaming space, but it has also helped our partners attract millions of customers. We can’t wait to showcase the game, as well as many of our other gaming products, at SBC Lisbon this September.”
The post BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics appeared first on European Gaming Industry News.
Latest News
A fresh spin on the beautiful game, with every bounce bringing new rewards

Gaming Corps – a publicly-listed game development company based in Sweden, has announced the launch of Plinkgoal Ultimate, the latest instalment in its popular Plinkgoal series, where football fever collides with arcade-style Plinko action in a fast-paced, multiplier-charged showdown.
Building on the success of the original Plinkgoal, Plinkgoal Ultimate takes the action up a gear with dynamic new features, including the Multiplier Boost, Open Goal, and Lucky Wheel, each designed to ramp up engagement and deliver game-changing moments. With every ball drop, players dive into an electrifying stadium atmosphere, where the thrill of scoring meets the unpredictability of Plinko mechanics.
Set inside a vivid football stadium brimming with reactive lighting, and adrenaline-pumping sound design, Plinkgoal Ultimate invites players to place their bets and chase instant win payouts as the ball weaves and rebounds across the pitch. A shot into the Lucky Wheel could unlock one of four instant jackpot prizes: Mini, Minor, Major or the coveted Mega, worth up to 1000x the bet.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “The original Plinkgoal took a chance by merging two beloved worlds: football and Plinko, and the player response was phenomenal. Plinkgoal Ultimate keeps that excitement alive but raises every element: from the visual energy and sound to the new features that add suspense, strategy, and the potential for big wins.”
With medium volatility and three RTP variants (92%, 94%, and 97%), Plinkgoal Ultimate is built to appeal to a broad player base – from casual bettors to Plinko fans seeking unique mechanics. Players can also activate Hotbet mode for an extra 1.5x stake, doubling the chances of triggering the Lucky Wheel and its high-value rewards.
The post A fresh spin on the beautiful game, with every bounce bringing new rewards appeared first on European Gaming Industry News.
Latest News
MightyTips partners with Sol Casino to redefine iGaming in Europe

MightyTips has announced a strategic partnership with Sol Casino, a leading online gaming operator, to deliver enhanced player experiences, expand market reach in Europe, and create innovative engagement opportunities across the iGaming sector.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Collaboration with Sol Casino is an important step in MightyTips’ mission to connect players with reputable, high-quality gaming operators. Sol Casino’s dedication to innovation and excellence perfectly aligns with our vision, and we are thrilled to help them reach new audiences and achieve lasting growth.”
Sol Casino is known for its premium selection of slots, live dealer games, and sports betting options, operating under strict regulatory compliance and a strong commitment to responsible gaming. The platform is supported by advanced technology, a user-friendly interface, and round-the-clock customer service.
Lizaveta Leuta, PR Manager at Sol Casino, commented: “We are proud to announce an exciting new partnership that will redefine the iGaming experience for players worldwide. This strategic collaboration combines our innovative gaming platform with MightyTips expertise, creating powerful synergies that push industry boundaries. We’re confident this alliance will deliver exceptional value to our players and set new standards for excellence in online entertainment.”
This alliance will further strengthen Sol Casino’s brand visibility in key markets while enriching the MightyTips network with another top-tier operator, reinforcing both brands’ commitment to delivering unmatched iGaming experiences.
The post MightyTips partners with Sol Casino to redefine iGaming in Europe appeared first on European Gaming Industry News.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News7 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry8 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News7 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018