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Prague Gaming & TECH Summit 2025 (25-26 March)
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The Democratization of Content and How It Benefits Content Creators and Businesses

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Keeping up with all of the developments in the tech and social media space can be extremely difficult. Social media is the defining medium of our times, and the way it is utilized is constantly evolving.

The rise of social media, alongside other technological advancements, has allowed content creators to take control over the means of content production more than ever before.

Anyone with access to a phone and an internet connection can create highly engaging content on whatever topics they want and share it with the world. Individuals now have the power to create content that can compete with what major companies are producing. The development of content creation tools and technology is rapidly reducing any gaps that still exist in quality.

What’s more, social media means that this content can reach millions of people in minutes. This democratization of content is a key development of our times, and with millions of micro-influencers and content creators finding success, this can also empower smaller businesses, allowing them to significantly boost their marketing efforts through partnerships.

This evolution not only levels the playing field for small and medium-sized enterprises (SMEs) but also empowers them to rival larger corporations in the quality and efficiency of their marketing efforts. It’s a testament to SMEs’ potential and capability in the digital age.

Small content creators and micro-influencers present a cost-effective solution for companies. They offer the opportunity to use content that engages and directly connects with their audiences, establishing a profound link between small businesses and their consumers. This enhances the marketing potential and reduces costs, as micro-influencers and content creators provide a much higher return on investment.

The rise of more democratic content creation tools has allowed the micro-influencer space to boom, which in turn has allowed them to help smaller businesses find creators who align with their values and branding.

From a bigger perspective, this content democratization reduces the entry barrier for businesses to top-quality content. Companies no longer need to shell out huge marketing budgets on celebrity advertising or huge influencers. Thanks to micro-influencers, they can now access creative and innovative content, encouraging businesses of all sizes to explore the world of content creation.

The tools and platforms now available to micro-influencers and smaller content creators have significantly leveled the playing field, ensuring anyone can break into the space. This has also fostered a healthy environment where competition is built on creativity, not who has the biggest checkbook.

In our experience, this creative environment helps content creators grow. They are driven by an urge to create engaging content that stimulates discussions and connects with their communities. This authentic connection is something that celebrity endorsements and advertising simply can not recreate, and it can be priceless for a small or medium business looking to grow and acquire more customers. A genuine endorsement from a micro-influencer can be worth its weight in gold for a company looking to reach its target audience.

At SGG Media, we have had great success partnering with the most creative micro-influencers in the industry with companies that align with their brands and values. We have watched our micro-influencers flourish creatively and utilize different mediums to find success for their business partners.

The creative freedom provided by social media has allowed our micro-influencers to attract audiences in a multitude of ways. Our micro-influencers have been able to utilize different mediums and tools, including videos and podcasts, to build communities and connect them to businesses. Furthermore, this freedom also enables a feedback loop between audiences, micro-influencers, and businesses. Audiences can tell creators what they want to see, and they can shift their focus to enable this.

As the content industry continues to thrive, small and mid-sized businesses are now presented with the opportunity to compete with big businesses for audiences in a way never seen before, and at SGG Media, we are at the forefront of this movement.

 

Author: Troy Paul, CEO and Co-founder at SGG Media

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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

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Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show

BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.

As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.

At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.

BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”

At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.

Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:

  • Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
  • RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.

Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”

BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.

 

The post BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10 appeared first on Gaming and Gambling Industry in the Americas.

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Bacta’s George McGregor to step down

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George McGregor, Bacta’s Executive Director – Government Relations, has announced that he is moving on from the UK trade association at the end of June.

His departure following the Bacta AGM marks the conclusion of a 21-year association with the trade body.

He was an external adviser to Bacta in his role as Managing Director of the public affairs consultancy Interel (now DGA) and has served as Bacta Executive Director since January 2024.

George McGregor, confirmed: “In August this year I turn 60 and my intention is to shift gear in my career, moving from a full-on role to project and advisory work.

“I am incredibly proud of my work with Bacta over the years in helping it achieve tangible benefits for members.

“Between now and my departure there is still a lot to do. We need to finalise our response to the Gambling Minister on stakes and prizes, conclude our submission to the Gambling Commission’s review of gaming machine technical standards and push hard to see the delivery of the long overdue Gambling White Paper reforms”.

John Bollom, Bacta President, added:  “We are very sad to see George moving-on but we understand his reasons and wish him well in the future. George is smart, determined and personable. He will leave big boots to fill.”

The post Bacta’s George McGregor to step down appeared first on European Gaming Industry News.

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When 5 Votes Make All the Difference: A Special Moment at the GamingTECH CEE Awards

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At this year’s GamingTECH CEE Awards, we witnessed something rare—and pretty remarkable—in the “Best iGaming CEO in CEE” category.

With 214 total votes cast across 9 nominees, two names clearly rose to the top, standing apart from a highly competitive field:

  • Vlastimil Venclik, CEO at Oddin.gg
  • Dario Jurčić, CEO at NSoft

But here’s where it gets interesting: the difference between them? Just 5 votes.

That’s right—after weeks of online voting and a live secret ballot from summit participants, the final count came down to a 5-vote margin. In a category filled with respected leaders, innovators, and visionaries, two CEOs clearly resonated with the industry in a big way.

And while only one person can technically take home the winner’s trophy, this razor-thin result was too significant to ignore. So, for the first time in the history of the GamingTECH CEE Awards, we decided to introduce something new:

  • An Honorary Runner-Up Trophy for “Best iGaming CEO in CEE” awarded to Dario Jurčić, CEO of NSoft.

Why This Matters

The intent behind this decision is simple: When excellence is nearly indistinguishable, it deserves to be recognized.

Dario Jurčić has played a vital role in expanding NSoft’s influence, strengthening its presence in new markets, and leading with a people-first approach in a rapidly evolving sector. His visibility, leadership, and impact were clearly acknowledged by the voting community—and with just a handful of votes separating him from the top spot, it felt only right to shine a spotlight on that achievement.

A Testament to a Vibrant Industry

The closeness of this race also speaks volumes about the caliber of leadership we’re seeing in the Central and Eastern European iGaming space. With companies like Oddin.gg and NSoft pushing boundaries in their respective verticals, the region continues to establish itself as a dynamic force in the global gaming landscape.

We congratulate Vlastimil Venclik on his well-earned win, and we extend our heartfelt appreciation and applause to Dario Jurčić for standing out in such a competitive field.

Sometimes, even second place can tell a powerful story—and this year, it certainly did.

The post When 5 Votes Make All the Difference: A Special Moment at the GamingTECH CEE Awards appeared first on European Gaming Industry News.

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