The Colorado Division of Gaming announced that almost 300 people enrolled in the state’s Self-Exclusion Program, ahead of the effort’s one-year anniversary.

The Self-Exclusion Program, which launched in September 2023, is a crucial tool in promoting responsible gaming throughout the state and each signature is a significant step for each person who enrolls.

When people enroll in the Self-Exclusion Program, they voluntarily exclude themselves from participating in gaming activities offered under the regulatory purview of the Colorado Limited Gaming Control Commission and the Colorado Division of Gaming.

“We are encouraged by the positive response to the Self-Exclusion Program in its first year. The fact that 288 Coloradans have signed up demonstrates the importance of offering resources for those who seek to manage their gaming habits,” said Division of Gaming Director Chris Schroder.

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This initiative is part of Colorado’s broader efforts to foster a safer and more responsible gaming environment. In addition to the Self-Exclusion Program, the Division offers a variety of resources aimed at promoting responsible gaming, including public education campaigns, responsible gaming grants, and access to a 24/7 helpline.

The Self-Exclusion Program is confidential and free of charge, providing individuals with the option to exclude themselves for a period of one year, five years, or even a lifetime. During the exclusion period, participants are barred from entering and gaming at any of the state’s licensed casinos, as well as they are unable to redeem points, bonuses, comps, or freeplay.

Betfred USA and U.S. Integrity announced a partnership that will provide Betfred with monitoring software and tools that will play a pivotal role in preventing student-athletes, coaches, and staff from engaging in prohibited sports wagering.

Kresimir Spajic, CEO of Betfred USA, said: “Through our renewed partnership with U.S. Integrity, strengthened by the integration of ProhiBet technology, we reaffirm our unwavering commitment to integrity and compliance by providing a secure and transparent system that aligns seamlessly with the regulatory framework surrounding sports betting.”

Through their partnership with U.S. Integrity, Betfred will be provided access to ProhiBet, a technology that provides a secure and transparent method for sportsbook operators and sports properties to ensure that student-athletes, coaches, and administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

“We are thrilled to partner with Betfred – the combination of ProhiBet’s state-of-the-art encrypted data transfer system and Betfred’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors,” Matt Heap, Managing Director of ProhiBet, said.

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Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.

Betfred’s partnership with U.S. Integrity and ProhiBet is part of a two-fold approach to solidify the sportsbook operator oversight surrounding sports betting and prohibited bettors.

Launch provides sports bettors with exciting new content and raises horse racing awareness

SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.

The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.

Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 24 to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.

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SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.

“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”

“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”

“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”

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